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#SolicitorHour
A year in engagement
Use a professional. Use a solicitor.
● Launched by the Law Society in October 2014
● Part of ‘Use a professional. Use a solicitor’– a campaign to
promote the l...
The bigger picture
● Digital, outdoor, bus and train ads
● ITV Player
● PR – interviews, expert comment, case studies
● Print, radio, TV and ...
Social media
● Facebook – Law Society FAS
● Twitter – @LawSocietyFAS and @solicitorhour
● YouTube
● Infographics
● Images
● Videos
● Li...
#SolicitorHour
● Thursday 1-2pm (and previously Tuesdays)
● @solicitorhour
● Rotating weekly themes
● Answer questions, provide tips, ins...
● 77 #SolicitorHour sessions
● 13,016 tweets
● 34,507,322 timeline deliveries
● 2,332 unique contributors
● 3,595,932 user...
Tweet engagements
User participation levels
Peak use
Multiple hashtags
User preferences
● Overreach – too much too soon
● Assume you have an audience
● Give up control and responsibility
● Allow too much choice...
● Focus – tighter is better
● Thank – people are giving something up to interact
● Promote – new users every session
● Res...
Thank-you
@Guyrbailey@emmaraty
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#Solicitorhour - a year in engagement

A commentary on the year-long engagement campaign #Solicitorhour - ran on behalf of The Law Society and the Use A Professional Use A Solicitor campaign.

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#Solicitorhour - a year in engagement

  1. 1. #SolicitorHour A year in engagement
  2. 2. Use a professional. Use a solicitor.
  3. 3. ● Launched by the Law Society in October 2014 ● Part of ‘Use a professional. Use a solicitor’– a campaign to promote the legal profession across England and Wales ● Promotes services offered by Law Society members to consumers and businesses ● Six key areas: conveyancing, wills & probate, family law, criminal law, business law & personal injury ● Promotes ‘Find A Solicitor’ website Use a professional. Use a solicitor.
  4. 4. The bigger picture
  5. 5. ● Digital, outdoor, bus and train ads ● ITV Player ● PR – interviews, expert comment, case studies ● Print, radio, TV and web ● Video The bigger picture
  6. 6. Social media
  7. 7. ● Facebook – Law Society FAS ● Twitter – @LawSocietyFAS and @solicitorhour ● YouTube ● Infographics ● Images ● Videos ● Links to six campaign areas ● Links to ‘Find A Solicitor’ website Social media
  8. 8. #SolicitorHour
  9. 9. ● Thursday 1-2pm (and previously Tuesdays) ● @solicitorhour ● Rotating weekly themes ● Answer questions, provide tips, insights and advice ● Engage with the public ● Promote profession, expert knowledge, individuals and businesses ● Create a living knowledge database ● Join a vibrant, sustainable community #SolicitorHour
  10. 10. ● 77 #SolicitorHour sessions ● 13,016 tweets ● 34,507,322 timeline deliveries ● 2,332 unique contributors ● 3,595,932 users reached ● 65% of users on desktop; 22% on mobile Results
  11. 11. Tweet engagements
  12. 12. User participation levels
  13. 13. Peak use
  14. 14. Multiple hashtags
  15. 15. User preferences
  16. 16. ● Overreach – too much too soon ● Assume you have an audience ● Give up control and responsibility ● Allow too much choice ● Stop Don’t
  17. 17. ● Focus – tighter is better ● Thank – people are giving something up to interact ● Promote – new users every session ● Respond – to every DM and tweet at you ● Enjoy! – it’s the best phone-in show in the world Do
  18. 18. Thank-you @Guyrbailey@emmaraty

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