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The	
  Social	
  Law	
  Firm™	
  Index:	
  
How	
  the	
  Top	
  U.S.	
  and	
  U.K	
  Law	
  Firms	
  Rank	
  in	
  
thei...
@guylaw1313	
  
The	
  Social	
  Law	
  Firm™	
  Index	
  
•  Fall	
  2013	
  
–  In	
  conjuncQon	
  with	
  Above	
  the...
@guylaw1313	
  
Purpose	
  
The	
  purpose	
  of	
  these	
  joint	
  
studies	
  are	
  to	
  assess	
  the	
  extent	
  ...
@guylaw1313	
  
Methodology	
  
•  We	
  reviewed	
  the	
  websites	
  and	
  social	
  media	
  profiles	
  of	
  
target...
@guylaw1313	
  
Finding	
  No.	
  1	
  
	
  
	
  
A	
  majority	
  of	
  firms	
  
recognize	
  the	
  
importance	
  of	
 ...
@guylaw1313	
  
Finding	
  No.	
  2	
  
	
  
	
  
A	
  majority	
  of	
  firms	
  
currently	
  recognize	
  
the	
  import...
@guylaw1313	
  
Finding	
  No.	
  3	
  
	
  
	
  
Although	
  a	
  majority	
  
of	
  large	
  law	
  firms	
  
are	
  crea...
@guylaw1313	
  
Finding	
  No.	
  4	
  
	
  
	
  
The	
  majority	
  of	
  
large	
  law	
  firms	
  that	
  
currently	
  ...
@guylaw1313	
  
Finding	
  No.	
  5	
  
	
  
	
  
MarkeQng	
  remains	
  
the	
  single	
  most	
  
important	
  focus	
  ...
@guylaw1313	
  
Finding	
  No.	
  6	
  
	
  
	
  
In	
  the	
  large	
  law	
  firm	
  
segment	
  there	
  is	
  very	
  
...
@guylaw1313	
  
Finding	
  No.	
  7	
  
	
  
	
  
While	
  the	
  vast	
  majority	
  of	
  
large	
  law	
  firms	
  have	...
@guylaw1313	
  
Finding	
  No.	
  8	
  
	
  
	
  
Small	
  law	
  firms	
  have	
  been	
  
achieving	
  a	
  higher	
  lev...
@guylaw1313	
  
Finding	
  No.	
  9	
  
	
  
	
  
Small	
  law	
  firms	
  have	
  been	
  
much	
  more	
  proacQve	
  in	...
@guylaw1313	
  
Finding	
  No.	
  10	
  
	
  
	
  
Use	
  of	
  Social	
  tools	
  and	
  
pracQces	
  is	
  becoming	
  a...
@guylaw1313	
  
	
  
	
  
•  The	
  use	
  of	
  social	
  technologies	
  and	
  pracQces	
  is	
  slowly	
  gaining	
  
...
QUESTIONS???	
  
GUY	
  ALVAREZ	
  
GUY@GOOD2BSOCIAL.COM	
  
WWW.GOOD2BSOCIAL.COM	
  
	
  
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The Social Law Firm Index: How the Top U.S. and U.K. Law Firms rank in their Use of Social Technologies

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The purpose of these joint studies
are
to
assess
the
extent
to
which
U.S.
and
U.K.
law
firms
are
currently
using
and
relying
on
social
technologies
and
practices
as
part
of
their
business
operations

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The Social Law Firm Index: How the Top U.S. and U.K. Law Firms rank in their Use of Social Technologies

  1. 1. The  Social  Law  Firm™  Index:   How  the  Top  U.S.  and  U.K  Law  Firms  Rank  in   their  Use  of  Social  Technologies     Guy  Alvarez,  CEO   Good2bSocial   www.Good2bSocial.com   @guylaw1313  
  2. 2. @guylaw1313   The  Social  Law  Firm™  Index   •  Fall  2013   –  In  conjuncQon  with  Above  the  Law   –  AmLaw  50  Law  Firms   –  White  paper  released  in  December  2013    hVp://good2bsocial.com/the-­‐social-­‐law-­‐firm-­‐white-­‐paper/   –  Index  announced  January  2014   •  Spring  2014   –  In  conjuncQon  with  The  Ark  Group   –  U.K.  100  Law  Firms   –  Report  to  be  published  end  of  Summer  2014   •  Summer/Fall  2014   –  In  conjuncQon  with  Above  the  Law   –  AmLaw  100  Law  Firms  plus  submiVals   –  White  Paper  released  December  2014   –  Index  announced  January  2015  
  3. 3. @guylaw1313   Purpose   The  purpose  of  these  joint   studies  are  to  assess  the  extent   to  which  U.S.  and  U.K.  law  firms   are  currently  using  and  relying   on  social  technologies  and   pracQces  as  part  of  their   business  operaQons    
  4. 4. @guylaw1313   Methodology   •  We  reviewed  the  websites  and  social  media  profiles  of   target  law  firms  across  all  public  pla^orms,  including   LinkedIn,  Facebook,  TwiVer,  Google+,YouTube,   Slideshare  and  others     •  We  assessed  each  firm’s  publically  available   substanQve  content  as  well  as  its  social  reach  and   engagement,  assigning  a  point  value  based  on  the   number  of  followers,  friends,  likes,  comments  and  so   forth.     •  We  also  collected  informaQon  across  the  legal  market   through  a  series  of  surveys  conducted  by  our   publishing  partners.  
  5. 5. @guylaw1313   Finding  No.  1       A  majority  of  firms   recognize  the   importance  of   social  media   markeQng  and  are   devoQng   substanQal   resources  to   establishing  their   firm’s  social  media   presence.    
  6. 6. @guylaw1313   Finding  No.  2       A  majority  of  firms   currently  recognize   the  importance  of   creaQng  and   publishing   substanQve  content.   They  are  also   commibng   resources  to  ensure   that  substanQve   content  is  updated   frequently.    
  7. 7. @guylaw1313   Finding  No.  3       Although  a  majority   of  large  law  firms   are  creaQng   substanQve  content,   they  are  not  making   consistent  or   effecQve  steps   toward  sharing  that   content  on  their   websites  or  across   social  media   channels.        
  8. 8. @guylaw1313   Finding  No.  4       The  majority  of   large  law  firms  that   currently  make  use   of  social  media   have  a  very  low   level  of   engagement  with   the  public  through   their  own  websites   and  through  public   social  networks.    
  9. 9. @guylaw1313   Finding  No.  5       MarkeQng  remains   the  single  most   important  focus  of   social  technology   usage  by  law  firms.       Among  the  large  law   firm  segment,   recruiQng  has   emerged  as  the   second  greatest   focus  of  law  firm   social  media   pracQces.    
  10. 10. @guylaw1313   Finding  No.  6       In  the  large  law  firm   segment  there  is  very   liVle  use  of  Social   Business  tools  or   pracQces  to  foster   internal  collaboraQon   and  teamwork.    Smaller   law  firms  are  much   further  ahead  in  the   deployment  of  Social   Business  tools  and   techniques  in   connecQon  with  internal   collaboraQon  and  the   delivery  of  client   services.    
  11. 11. @guylaw1313   Finding  No.  7       While  the  vast  majority  of   large  law  firms  have  not   yet  implemented  firm-­‐ wide  social  networks,   many  firms  are  acQvely   experimenQng  with  Social   Business  tools  and   pracQces  in  a  more  limited   fashion.    
  12. 12. @guylaw1313   Finding  No.  8       Small  law  firms  have  been   achieving  a  higher  level  of   success  and  saQsfacQon   than  large  law  firms  in   their  aVempts  to   implement  Social  Business   pracQces.  
  13. 13. @guylaw1313   Finding  No.  9       Small  law  firms  have  been   much  more  proacQve  in   encouraging  lawyers  to  use   social  media  for  business   development  purposes  and   in  providing  training  to   encourage  usage.  Large   law  firms  have  been  less   inclined  to  promote  social   media  training  or  usage.  
  14. 14. @guylaw1313   Finding  No.  10       Use  of  Social  tools  and   pracQces  is  becoming  an   important  part  of  the   criteria  lawyers  use  when   deciding  where  to  work    
  15. 15. @guylaw1313       •  The  use  of  social  technologies  and  pracQces  is  slowly  gaining   tracQon  in  law  firms.     •  AdopQon  is  proceeding  at  the  slowest  pace  among  the  largest  law   firms  and  more  rapidly  among  firms  with  between  1  -­‐  20  lawyers.   •   The  legal  sector  lags  far  behind  the  broader  corporate   marketplace,  as  law  firms  seem  to  be  in  the  very  early  stages  of   assessing  the  opportuniQes  presented  through  social  business   transformaQon.   •  Almost  all  firms  are  packaging  and  presenQng  content  in  a  way  that   is  disconnected  from  social  media  channels  and  difficult  to  share.   •  In  the  majority  of  cases,  large  law  firms  are  ineffecQve  in  their  use   of  social  media,  achieving  low  levels  of  reach  and  engagement   relaQve  to  the  resources  available  and  the  market  opportunity       Conclusion  
  16. 16. QUESTIONS???   GUY  ALVAREZ   GUY@GOOD2BSOCIAL.COM   WWW.GOOD2BSOCIAL.COM    

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