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SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, legal marketers must integrate their efforts and develop a cohesive strategy that takes both into consideration.
In this presentation, legal marketers will gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of their law firm. Guy Alvarez will present the strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to a law firm’s website.