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Crate is a product I built at 24/7 medien produktion. The core idea was to develop a scalable white-label web-TV solution. The platform was originally built on top of already existing customer solutions and was one of the first projects built using Amazon ́s cloud services in Europe. My role was to recruit and lead a team of experts to develop the product and marketing material. Working under pressure in a short 10- month time frame we were able to create and deliver a working and sellable system, financed by the revenues of regular customer projects.