Bullhorn Engage 2015 sourcing presentation by Glenn Gutmacher
TALENT SOURCING TOP 10: FREE TOOLS & METHODS
TO SUPERCHARGE RECRUITERS' PIPELINES
N. AMERICA GROUP MGR., TALENT SOURCING CENTER OF EXCELLENCE, AVANADE INC.
& FOUNDER, RECRUITING-ONLINE.COM
Who Is Glenn Gutmacher?
• At Avanade since 2010, training and managing offshore sourcing team
supporting North America, and doing strategic online sourcing projects
• VP of recruiter training firm Arbita Consulting & Education Services (2008-2010)
• Senior Recruiting Researcher/Talent Sourcer at Microsoft (2005-2008) &
• Pioneering Sourcing training and methods since 1997
• Founded JobSmart in 1996, greater Boston’s 1st regional career portal (owned
by a major newspaper chain)
• Yale graduate
• Founder of Recruiting-Online.com sourcing training
Connect with his large network on LinkedIn and you can
reach him on Google+, Facebook and Twitter.
What’s the Agenda?
1. Beyond basic keywords to get to golden search strings
2. Natural language search (find what other recruiters miss)
3. Explicit & Implicit search (ditto)
4. Diversity search (this works great on LinkedIn, too!)
5. Finding relevant communities & their members using search engine special
commands (bonus: web scraping)
6. The other big networks: Facebook, Twitter, GooglePlus
7. Easy custom search
8. Competitive intelligence
9. Must-have browser extensions
10. Must-have search sites
MORE BONUSES in Appendix & during Q&A as time allows!
Concepts Beyond Keywords
• Abbreviations (Acronym Finder, etc.) & Concepts (Wikipedia, etc.)
• Thematic Search Engines: Yippy (formerly Clusty)
• Job Titles - search on a large job aggregator (Indeed or SimplyHired):
– Under Title subheading in left-hand column, click the "more" link
– Copy the whole set of job titles, then sift to the relevant ones
– You can also validate job titles against LinkedIn and Jigsaw
– Timesaver: copy the data into an Excel template that automatically converts the set of titles into a
Boolean string for easy searching on LinkedIn, job boards, etc.
• ZoomInfo – use the free community edition,
• Data.com (formerly Jigsaw; like ZoomInfo, can be outdated in terms of current
• LinkedIn (use Company search with large lists of firms)
Best Search Strings Include…
Job Titles like
"AE" OR "Account Executive" OR …
"Senior * Manager" OR "Sr * Manager" OR "Sr * Mgr"
("Software Engineer" OR Programmer)
Company Names like
("Hewlett Packard" OR HP OR @hp.com)
(IBM OR @ibm.com OR @us.ibm.com)
Skills, Licenses, Degrees, or Certifications like
(", RN" OR ", CNA" OR ", LPN")
(", CPA" OR ", CFA")
(", CHDA" OR "Health Data Analyst")
(Addison OR Carrollton OR Coppell OR Denton OR DFW OR Dallas OR "Flower Mound" OR
"Ft. Worth" OR "Fort Worth" OR Garland OR Grapevine OR Lewisville OR Plano) ", TX"
(214 OR 430 OR 469 OR 682 OR 817 OR 903 OR 940 OR 972) ", TX"
Sydney 61 Australia
Natural Language Search
• While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms, also remember to search the way people talk and
• This “natural language” phrasing tends to include pronouns and action words
– e.g., “I configured X,” “delivered presentations to clinical,” etc.
• You will find many examples in resumes, profiles, and blogs. Make sure they
are not too narrow in scope.
• Use pronouns like (she OR he) to find third-person references such as articles,
speeches, quoted experts, press releases, etc.
• It’s fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations – e.g.,
"I * work|worked|working * 1..200 bed * ICU|intensive“
"I * architected|built|configure|configured|deploy|deployed|design|designed *
Remember to click the “show omitted results” link at bottom of the Google results page!
Explicit & Implicit Search
• Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db.
• You can get good results searching for keywords (LTD OR “Long
Term Disability”) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
• But what if you change it to (LTD OR “Long Term Disability”)
AND (Claim OR Claims) NOT Insurance
• Different results but still relevant!
• Selectively eliminate must-have keywords to see what you get.
• Also works with variants of company names (Citi, Glaxo,
• When results count is low, include more possibilities (e.g.,
laundry list of relevant companies, keyword synonyms, action
words, GPA values, etc.)
To find sparse
Title of NOT
(hr OR people
OR staff ….)
Other Key Terms in Title or URL
Profiles now outnumber resumes online, so also try words like:
• bio, profile, about, us, our
• team, staff, people, alumni
• roster, list, directory, members, attendees, board
• speakers, panel, agenda, officers, minutes
• Examples: intitle:hospital (clinical OR health OR healthcare) ("data analyst" OR
"financial analyst") (Texas OR ", TX") (intitle:alumni OR intitle:people OR
intitle:staff OR intitle:about OR intitle:bio OR intitle:profile OR intitle:team OR
intitle:our OR inurl:about OR inurl:bio OR inurl:profile OR inurl:our OR inurl:team
OR inurl:alumni OR inurl:people OR inurl:staff)
• himss 2015 ("Dr." OR Director) (intitle:"delegates" OR intitle:"attendees" OR
intitle:"speakers" OR intitle:"members")
• (inurl:directory OR inurl:staff OR inurl:team) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -site:gov -site:edu
Finding Relevant Communities
Many technical and other communities exist online with
plenty of info about individual talent, collected into similar-
Some are best searched directly within the site using its native search, e.g.:
• profiles of users on Github
• MeetUp (and see this article about how to source from them)
• Portfolios on AIGA, Behance, Coroflot or Dribbble
While others may yield better results using a search engine, e.g.:
StackOverflow.com (and its technical sister sites) – try Googling:
TECH TERMS: site:stackoverflow.com inurl:users intitle:user linux kernel
LOCATIONS: site:stackoverflow.com inurl:users intitle:user (houston OR
texas OR "tx")
find this way
• In early 2015, Shane McCusker created an easy-to-use free web tool
to search various Facebook fields. As of now, it still works with the
current version of Facebook Graph Search. Only thing it lacks is
searching people *near* a location, but you can add that to the
result URL: find location code, change URL to end with
locationcode/residents-near/present/intersect (e.g., Walmart
employees near Houston Texas)
• Unless they turn it off in their FB settings, you can email them based
on their username (e.g., www.facebook.com/glenngutmacher -->
• This also works when you find a FB profile with a numerical userid –
e.g., for https://m.facebook.com/profile.php?id=267171200102460
you can email email@example.com and it will auto-
forward to their primary email as well!
see all the
Twitter & GooglePlus (G+)
• Its advanced search lets you find people in a particular location talking
about specific things, so it’s great when you have a unique keyword
• Also leverage curated Twitter lists by others. site:twitter.com inurl:lists inurl:apple
inurl:(employees | team) https://twitter.com/jerols/apple-employees/members
• Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
• GooglePlus has its own search, but x-ray on Google is often easier – e.g.,
site:plus.google.com ("cpa" OR accountant) "lived|lives * minneapolis|mn"
• Use in combination with Gmail compose trick to verify home Gmail
Some tools on the “Must-Have free sites” slide will also search these networks.
These techniques are not foolproof in part because many candidates don’t promote
their diverse status. If your company is subject to OFCCP guidelines, consult your
legal dept. re: if/how you use and document these sourcing methods.
• Ethnicities: “natural phrase” keywords put in an OR clause such as (“African
American” OR “Asian American” OR “Latin American”) added to a string of
professional/educational associations can be effective in expanding results.
• Languages: combine with natural phrases like “native Spanish,” “fluent
Cantonese” or “fluent Korean.” Searching for both the words “Cantonese” and
“Mandarin” is a great way to find Chinese candidates because typically only
native speakers list both on a resume. This works well for other ethnicities that
commonly speak multiple languages (e.g. “Hindi” and “Urdu”). Also try using the
native spelling of their language as a search keyword, e.g., Español CPA Miami FL
(he OR she).
Diversity Search (continued)
Diverse fraternities/sororities: Black females (e.g., Alpha Kappa Alpha),
Black males (e.g., Alpha Phi Alpha). Latinas (e.g., Kappa Delta Chi), Latinos
(e.g., Omega Delta Phi), Asians (e.g., Lambda Phi Epsilon is a cross-national
Asian fraternity; Beta Chi Theta focuses on South Asians). See NMGC for
multicultural Greek organizations and NALFO for just Latino ones.
Universities: the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American, there’s a Hispanic US college
association list and over 40 women’s colleges. Search through these
websites using the site: command to find relevant points of contact, or use
school names in resume or profile searches.
Professional associations: acronyms are good keywords, such as NSHMBA
(National Society of Hispanic MBAs), SHPE (Society of Hispanic Professional
Engineers), NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers), etc.
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format.
1.Once installed, click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar.
2.In the Search Bar, click the settings cogwheel at far right to open the custom
search options/help page.
3.Now just run the type of site search you want to add (Bing, Google, etc.), copy
the URL and note where your variable text appears. For example, the boldface
portion of this: http://webmii.com/people?n="glenn%20gutmacher“
4.On the Search Bar’s options page, click “Custom searches” in the left-hand
column, then click the gray “show advanced options” button
5.Add the site name under Description, paste in the search URL but replace the
variable part with %s (so the above would be
http://webmii.com/people?n=“%s” (Home page, Icon and other fields are
optional –can leave blank). Click gray “create new” button to save previous.
6.Type your keyword(s) in Search Bar’s text field, then click your button to run it!
A more interesting
example for Github
members in MA:
Recruiting Competitive Intelligence
While your best source for early news is recruiters who talk to candidates and
business people in the field, some free tools can be useful to identify companies
being acquired, laying off, experiencing financial or other trigger issues:
• Owler – create custom company lists and receive news via web/email
• Regional sites: LinkSV (Silicon Valley people moves), ValleyWag (SV news),
Bizjournals (business-focused trade publications by metro area)
• Industry sites: FiercePharma, Dealbreaker (investing world), and FierceMarkets
has dozens more for telecom, life sciences, IT, government, finance,
marketing, retail and energy (but don’t ignore industry magazines’ websites)
• Glassdoor has the interesting P.O.V. of employees’ reviews
• Use Google related: command to find similar resources when you’re on a
useful site (company, conference, association, etc.)
Must-have web browser extensions
Free (or free trial) tools to find more people/contact info. All are
for Chrome browser (+ others if indicated):
• Broadlook Capture: spiders multiple people on page and
• Connectifier (Chrome, Firefox, IE) shows other social networks
and contact info when viewing a profile (e.g., try with
• Prophet, 360Social, Connect6, PeopleGraph are similar.
• SellHack (Chrome, Firefox, Safari). Also try its free beta X-Ray
search engine with contact info tool
• WhoWorksAt - use when on target company’s website
• HootSuite hootlet (multiple) - post any page to some/all of
your social networks
to turn on/off
Must-have free web search sites
• SourceHub – free registration; provides suggested extra keywords, transfers
your search easily to specific sites
• Recruit’em – another easy web overlay without having to know x-ray
• Search by name + location: Pipl (best free one for social networks’ data),
• ZoomInfo.com (its full people search Community Edition is free) and
Data.com Connect (formerly Jigsaw) provides work email & phone (free if
use points system)
• AIRS resume search – similar to other Google CSE’s on the web (e.g.,
several available here). Learn more about Google CSEs.
• www.uvrx.com - a well-designed public Google CSE that lets you run your
search (e.g., "UI Engineer" Texas) and has tabs along the top for each
social network, then clickable filters for All, Posts, Plus, (and the best) Profiles
Many other paid-tool players (but may offer free trials – ask around)
If you have
APPENDIX (stuff we didn’t
have time for, but useful!)
Diversity Search (more examples)
Use on search engines:
1. Find associations: “African American” Accountants Association, or try (Latino OR Hispanic)
2. Narrow geographically with city, state or region names, e.g.
(Latino OR Hispanic) Accountants Association “New York”
3. Take the name of an organization and combine it with keywords that would reveal
members, volunteers, or presenters at that group’s meetings, e.g.
(“Women in Technology & Industry” OR WITI OR link:witi.com) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4. Try keywords that may reveal people at a particular chapter meeting, etc. Example:
(“Women in Technology & Industry” OR WITI OR link:witi.com) (roster OR list OR directory OR
“meeting minutes” OR attendees OR attended OR attendance)
5. Narrow using names/abbreviations of locations, area codes, particular universities, or even
employers. Or include a particular year(s) to get more recent results, e.g., (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan & Organize
• Block out activities in your calendar like:
– Making new cold calls or networking calls
– “Sourcing hour” for online research (not phone)
– Returning voicemails
– Replying to non-urgent email
– Training time (e.g., learning a new tool)
• Use Folders, Favorites, and Templates
• Use a Research Form to plan sourcing
• Control your Inbox with filters
• Bcc: yourself on messages you want to keep, then
delete your Sent items folder periodically
• Use color categories to facilitate searching (applies
to messages, calendar items, contacts and tasks)
Let RSS feeds
favorite sites &
results come into
email inbox (you
don’t need a
Manage Social inbound & outbound
• Ad hoc: Use Tweetdeck.com or Hootsuite.com – the free tier of either tool is sufficient.
• Drip a feed automatically: Use Dlvr.it (free for several feeds and social accounts per
Thanks for watching… ping me if questions later: