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Can Twitter help your Business Feb16

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Twitter can really help with your online presence. Done effectively it can prove to be a powerful connector of consumers and savvy brands.

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Can Twitter help your Business Feb16

  1. 1. Can Twitter help your business?
  2. 2. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 2
  3. 3. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 3 Click HERE to download full report All the info contained is taken from this…
  4. 4. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies SO… CAN TWITTER HELP YOUR BUSINESS? 4
  5. 5. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 5 We conducted a 10 minute survey in 2014 across 1,000 respondents who… Live in the US Use Twitter at least monthly Follow an SMB On Twitter
  6. 6. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies ARE YOUR POTENTIAL CUSTOMERS ON TWITTER? 6
  7. 7. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 7 Of respondents are daily users (86% use Twitter a few times a week) See SMB Tweets every time they log in (61% see SMB tweets daily or more often) Feel better about an SMB after following them and reading their tweets
  8. 8. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Answer… 8 YES!
  9. 9. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Answer… 9 YES!
  10. 10. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies REALLY? HOW DO THEY FIND US… HOW DO THEY ENGAGE? 10
  11. 11. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 29% 30% 31% 32% 33% 35% 35% 40% Saw another brand or busines mention them Saw a promoted account Saw a retweet of their tweet Saw a promoted tweet from them They follow an account I follow Saw a friend @reply Saw a tweet in a #hashtag conversation Recommended in 'who to follow' Discovery happens in a number of ways… 11 of users discovered a new SMB on Twitter
  12. 12. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Real engagement… Real leads 12
  13. 13. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Real engagement… Real leads 13
  14. 14. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies WHY FOLLOW A BUSINESS ON TWITTER? 14
  15. 15. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Followers are genuinely interested in your business 15 Learn about new products To show support Get information I can use Have retweeted a Tweet from an SMB Why they follow…
  16. 16. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 16 Social Proof are more likely to take action from info shared via Twitter
  17. 17. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Potential Customers want to engage with SMB’s 17
  18. 18. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Potential Customers want to engage with SMB’s 18 9/10Have engaged in a conversation with or about an SMB (1 in 4 people engage regularly)
  19. 19. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Potential Customers want to engage with SMB’s 19 9/10Have engaged in a conversation with or about an SMB (1 in 4 people engage regularly) 76%Have tweeted directly at an SMB (52% have tweeted multiple times)
  20. 20. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Potential Customers want to engage with SMB’s 20 9/10Have engaged in a conversation with or about an SMB (1 in 4 people engage regularly) 76%Have tweeted directly at an SMB (52% have tweeted multiple times) 90%Of followers who got a reply felt better about the SMB
  21. 21. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies WHAT ABOUT ADVERTISING ON TWITTER? 21
  22. 22. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies Twitter Ads amplify your efforts 22 Promoted Tweets Over Half have noticed promoted tweets from SMB’s. Of those that noticed, the majority have taken some sort of action. Clicked on it Followed a new account Retweet it Talked to a friend about it Submitted email address Purchased something
  23. 23. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 23 (Thank you Twitter!) When a potential customer finds you on Twitter, that person usually goes on to take actions that drive your business forward. This is especially true when potential customers decide to follow your account. Not only is it possible that many of your followers have already purchased from you, it’s also possible that they intend to purchase from you again in the future. And some may even plan to purchase multiple times. W e hope this study helps you more fully understand the opportunity to connect with your potential customers on Twitter. And that these potential customers want to discover, hear from, and interact with your business.
  24. 24. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies WHAT DO YOU THINK? CURIOUS? CAN TWITTER (OR SOCIAL MEDIA) HELP YOUR BUSINESS? LIKE TO KNOW MORE? 24
  25. 25. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies GET IN TOUCH HERE 25
  26. 26. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 26 This presentation is given for general informational purposes and will hopefully kick start a conversation. Not until we make an Agreement to collaborate and work together will there be any legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to know more about, give us a call. If there’s something you’re not happy about give us a call as well. All of the information contained in the Presentation has been compiled with the best intentions but may be subject to further modification, you know how fast things can change. Any and all forward- looking statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results. We’re not telling lies we just can’t predict the future.

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