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The Mobile App Marketing for your Business increase your Android and iOS app downloads

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Share of app in Mobile Usage is increasing day by day, So now for many Brand & Business Mobile application is important as other marketing assets.

Here Mr.Kuldip Vyas, sharing all in-an out of Mobile App Marketing so any business person can learn about this and people who working in this industry they can learn more.

This Mobile App Marketing Presentation will Help to increase App Downloads for any Business for any Platform like Android, iOS, Black Berry

Some Blinks of this Presentation
- Importance of Mobile App
- Analyze Competitors
- Think Before You Launch Your App
- Promotional Functions in App
- Plan Your Strategy
- Collect Your Marketing Assets
- App Promotion
- Optimize App Store Profile
- Website & Blog
- App Reviews
- Content Marketing for App
- Promote on Social Media
- Video Marketing Works, Think About It People Remember
- When Money Speaks, Paid Advertisement
- eMail Marketing, Schedule Different Promotional eMails
- Measure Analysis & ROI



Marketing strategy is depends on Business,
Goals, Audience and Budget and It will be different for every Business. :- Kuldip Vyas

Published in: Marketing

The Mobile App Marketing for your Business increase your Android and iOS app downloads

  1. 1. Importance of Mobile App WWW.GUSANI.COM
  2. 2. Importance of Mobile App • Only Development is not Important • Marketing is Most Important Part • ROI is Important WWW.GUSANI.COM
  3. 3. Analyze Competitors • Same Applications on Diff. Platform • Features of that Application • Total Downloads • Check Ratings & Reviews • Analyze Promotional Activities • Analyze Expected ROI WWW.GUSANI.COM
  4. 4. Think Before You Launch Your App • Why people should use your app when others are Available. • Benefits of downloading your app for your Audience • Create difference between your Competitors and You WWW.GUSANI.COM
  5. 5. Promotional Functions in App • Login with Social Networking Sites • Ask to invite your Friends • Share Reviews or Ratings on Social Sites • Many other depends on Apps Promote your apps directly or indirectly with Inbuilt Functions WWW.GUSANI.COM
  6. 6. Plan Your Strategy Nothing works without proper marketing strategy, planning and implementation • Your Features • Your Goal • Targeted Audience • Available Content • Marketing Platforms • Your Budget WWW.GUSANI.COM
  7. 7. Collect Your Marketing Assets • Content in any Format – Text, Image, Audio, Video • Official Website of Application • Play Store Profiles • List of Promotional Functions in Apps • Social Media Platforms • Friends or Followers (Bloggers) WWW.GUSANI.COM
  8. 8. App Promotion Now Start Promotion WWW.GUSANI.COM
  9. 9. Optimize App Store Profile • Optimize your Profile and got found on Internal Search • Name is always play Impotent Role • Description: use unique content with targeted keyword • Add Screenshot & Video • Use Proper Tags Now Here you need some SEO Knowledge WWW.GUSANI.COM
  10. 10. Website & Blog WWW.GUSANI.COM
  11. 11. Website & Blog • Link with your business Website & blog • Use Responsive Website • Separate Application? Create Officials – Important for Branding – Optimize website & blogs, Visitors may download – Share more information about your Apps WWW.GUSANI.COM
  12. 12. WWW.GUSANI.COM
  13. 13. App Reviews • More then 100+ Apps Reviews Website Available • Submit your App for Rating & Reviews • Many blogger specially run blog for app reviews, Ask them to write • Ratings & reviews always works • It helps to increase visibility & Download WWW.GUSANI.COM
  14. 14. Content Marketing WWW.GUSANI.COM
  15. 15. Content Marketing for App • Official Announcement • PR Distribution • Article Distribution • Ask to Bloggers for Review your App • Create different content in terms of Text, Image, Video & Audio and Distribute on different platform WWW.GUSANI.COM
  16. 16. Social Media Marketing WWW.GUSANI.COM
  17. 17. Promote on Social Media • Create network with your targeted audience • Create official Profile and Page • Connect with your users • Share all information about your Apps • Do engagement with your fan & followers • Do promotional activities on Social Networking sites WWW.GUSANI.COM
  18. 18. Video Marketing Works WWW.GUSANI.COM
  19. 19. Video Marketing Works • Video is something where people can Watch, Listen and learn • Its Important for Branding • Create different Video and Upload on different platform • Promote videos using content marketing tactics and Social Media • Use Call to Action in All Videos WWW.GUSANI.COM
  20. 20. When Money Speaks “Paid Advertisement” WWW.GUSANI.COM
  21. 21. Paid Advertisement • Only FREE, Never work • Pay per Click or Pay per Install • Paid PR Distribution • Banner Ads (Buy Top Blogger Space) • FaceBook/Twitter Ads • App Cross-Promotion Networks (tapfortap.com) • Find and do work with Affiliate associates WWW.GUSANI.COM
  22. 22. Email Marketing WWW.GUSANI.COM
  23. 23. eMail Marketing • eMail Marketing is direct marketing tactics where you can reach to your targeted audience directly • 95% of online consumers use email. • 64% of decision-makers read their email via mobile devices WWW.GUSANI.COM
  24. 24. eMail Marketing • Create your targeted audience's Database • Design HTML eMailers • Send Mailers to your existing App users, about your app updates • Redirect your audience to play store, website or social profiles and page (Get Direct Download) • Use proper Call-to-Action in your mailers • Create Planner & Schedule your Campaign WWW.GUSANI.COM
  25. 25. Measure Analysis & ROI WWW.GUSANI.COM
  26. 26. Measure Analysis & ROI • Every Marketing Campaign & Investment should be tracked for calculate ROI. • Track Apps Downloads, user experience, social engagement, traffic on website and blogs • Flurry, Tapstream, Google Analytics is of the best options to measure your App. WWW.GUSANI.COM
  27. 27. Measure Analysis & ROI • Every Marketing Campaign & Investment should be tracked for calculate ROI. • Track Apps Downloads, user experience, social engagement, traffic on website and blogs • Flurry, Tapstream, Google Analytics is of the best options to measure your App. WWW.GUSANI.COM
  28. 28. Measure Analysis & ROI Marketing strategy is depends on Business, Goals, Audience and Budget and It will be different for every Business. :- Kuldip Vyas WWW.GUSANI.COM
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