Spice outreach


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Spice outreach

  1. 1.
  2. 2. What do we mean by Outreach?<br />Outreach is to target the market which still is untouched.<br />It is to explore the potential of this market in a way which is beneficiary for films.<br />It is to understand that 2 tire and 3 tire cities have great potential to make a movie block buster.<br />Lastly, it is to understand that market is changing and we need to change accordingly so that our marketing is effective and efficient. <br />
  3. 3. To understand this We have to first understand that How a movie becomes block buster?<br />Why do you need an Outreach PR Agency?<br />
  4. 4. What Makes a Movie Block Buster??<br />Lets take the example of Two Movies- Jaanetu… and Rock On!!<br />Both Movies were based in Mumbai and had youth appeal.<br />JaaneTu… managed to gross Rs. 56.41 Cr. and Rock On!! did business of Rs. 27.46 Cr.<br />Rock On!! Grossed Rs. 21.28 Cr. in Top 8 Metros, where as JaaneTu… grossed Rs. 19.74 Cr. In top 8 Metros.<br />So the collections were nearly equal in Top 8 Metros.<br />The difference lies in the collection of Other Cities.<br />Where JaaneTu… did 65% of its business in cities other then metros, Rock On!! did only 22% business in those cities.<br />
  5. 5. So where does the Difference Lies??<br />For this, lets take two different set of peoples and try to know their reaction in same situation.<br />
  6. 6. Imagine there reaction when they might be able to see a celebrity if they travel for 2 hours?<br />A GROUP OF TEENAGERS FROM A TOWN ‘RAIPUR’<br />AN EXECUTIVE FROM ‘MUMBAI’<br />
  7. 7. The difference is in how you treat your T.G. in B-Towns<br />To create a block Buster, you have to target B-towns and in completely different manner then how we target metro audience.<br />
  8. 8. Why Outreach?<br />30 % of revenue for any movie comes from non-metro cities.<br />Currently no efforts are been made to target these cities.<br />Hardly 5-10 % of total marketing budget is allocated to these cities.<br />These cities have huge potential to grow if properly targeted. <br />All market in top 8 metros is saturated and there is very low possibly of them growing in future.<br />5%<br />30%<br />95%<br />70%<br />Marketing Expenditure<br />Revenues<br />
  9. 9. PVR plans to open 500 new screens in towns other then Metros.<br /><ul><li>Same is the case with other multiplexes.</li></ul>Average occupancy for any good movie in metro is around 90% which can not be increased further.<br /><ul><li>The disposable income of non-metros market is increasing at a very high pace.</li></ul>Why the market in Top 8 metros is Saturated?<br />
  10. 10. Market with low reach but high potential.<br />The reach of Films in A1, A2 is nearly 30%. Still the actual numbers are near 3.5 Million.<br />Other markets film reach is just 15-20% but actual numbers are around 8.5 million.<br />This shows that B1, B2, C, D, E1 and E2 markets have low reach of films media but have high growth prospects.<br />It is known that the market will grow in future as many multiplex chain are opening in 2 and 3 tire cities. So the reach %age and number will increase. It is essential for us to be able to an cash this increasing number.<br />
  11. 11. Some Other Advantages of Targeting this Market<br />By Targeting non-metros separately, we will be able to attract new set of advertiser to advertise with our movie.<br />We will also be able to attract regional media leaders to become media partner with our movie.<br />
  12. 12. Why Spice Outreach?<br />We understand B Towns and all other markets which is due to our experience of working on projects like Gajini, 3 Idiots etc.<br />We understand that every market is different and so we treat them individually.<br />We understand local media sentiments and work accordingly.<br />Ours is an entire organization dedicated to promote movies in 2 tire and 3 tire cities only.<br />Our Reach<br />
  13. 13. Thank You!!!<br />