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Cruiser Bike

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Cruiser Bike

  1. 1. Cruiser bike <ul><li>Group members </li></ul><ul><li>Piyush gupta </li></ul><ul><li>Sumeet chhillar </li></ul><ul><li>waleed raja </li></ul><ul><li>Rohit kaushik </li></ul>Cruiser b ike
  2. 2. Marketing Objective & Strategies <ul><li>Product </li></ul><ul><li>Place </li></ul><ul><li>Pricing </li></ul><ul><li>Promotion </li></ul>
  3. 3. Product <ul><li>Cruiser bike is bike which runs very fast with speed upto 260km. </li></ul><ul><li>Cruiser bike will be available with the follwing colours and graphics: </li></ul><ul><ul><li>Green with lion star graphics </li></ul></ul><ul><ul><li>Red hawk’s graphics </li></ul></ul><ul><ul><li>Yellow with lion shade graphics </li></ul></ul><ul><ul><li>White with charmeleon graphics </li></ul></ul><ul><ul><li>Blue with speed up graphics </li></ul></ul><ul><ul><li>Dark black with night riders graphics </li></ul></ul>Cruiser bike
  4. 4. Product Type Cruiser bike Features Cruiser bike is a comfortable bike Manufacturer PP Company Ltd. Identification brand – cruiser bike
  5. 5. Product Life Cycle <ul><li>Our product lie in introduction </li></ul><ul><li>period </li></ul><ul><li>Low sales </li></ul><ul><li>High costs per customer </li></ul><ul><li>Negative profits </li></ul><ul><li>Innovator customers </li></ul><ul><li>Few competitors </li></ul><ul><li>Objective: to create awareness </li></ul><ul><li>and trial </li></ul><ul><li>Offer a basic product </li></ul><ul><li>Price at cost-plus </li></ul><ul><li>Selective distribution </li></ul><ul><li>Awareness – dealers and early </li></ul><ul><li>adopters </li></ul><ul><li>Induce trial via heavy sales </li></ul><ul><li>promotion </li></ul>
  6. 6. FINANCIAL <ul><li>Will be incorporated with an initial investment of Rs.50 cr (Rs 500 million) </li></ul>
  7. 7. Place <ul><li>Distribution Channel </li></ul><ul><li>Product location availability </li></ul><ul><li>Modes of transportation </li></ul>
  8. 8. Distribution Channel Mumbai Delhi Chennai Mumbai Bangalore Within region
  9. 9. Product Location Availability <ul><li>PP company ltd has no set geographic target area. </li></ul><ul><li>By leveraging the benefits of liberalization and integration of the markets of the world, PP company ltd will seek to serve both domestic and international customers. </li></ul><ul><li>Metropolitan Cities, small cities, towns, other countries. </li></ul>
  10. 10. Modes of transportation <ul><li>From road transportation </li></ul>
  11. 12. Pricing Policy <ul><li>Apply the concept of providing quality product at optimum price </li></ul><ul><li>Provide Lucrative discounts, deals and schemes </li></ul><ul><li>Adopt sales oriented objective </li></ul><ul><li>Have one price policy to maintain a goodwill among customers. </li></ul>
  12. 13. Pricing Strategy <ul><li>So, as a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create the huge demand in the market and to compete with other competitors. </li></ul><ul><li>As we come up in the demand, we will increase our prices and will provide more efficient and affordable bikes. </li></ul><ul><li>As part of the strategy for Indian market, the company has introduced five models price range between Rs 12 - 14 lakhs. </li></ul><ul><li>Cruiser bike has introduced models that include - the Fat Boy, Night Rod Special, One in the 1325 bhp,70 nnm torque@8200cc category. </li></ul>
  13. 14. Factors <ul><li>The factors which will contribute to the success for our bike </li></ul><ul><li>demands in market: </li></ul><ul><li>High consumer retention rate </li></ul><ul><li>Price, a competitive advantage </li></ul><ul><li>Great distribution network </li></ul><ul><li>Well product </li></ul>
  14. 17. Launching and Promotion <ul><li>Promotional Tactics </li></ul><ul><li>Provide free trials in the market for the brand awareness </li></ul>
  15. 18. Advertising <ul><li>The following shows the advertising in the print media – to our target audience by using the message showing a bike “Ride it once ” </li></ul>
  16. 19. Tie – Up Promotion Strategy <ul><li>We will tie up with PVR cinemas to increase our branding. </li></ul><ul><li>Will be putting up stalls in every malls like – Bangalore, Gujarat, Hyderabad, Maharashtra, MP, NCR, Punjab, UP and many. </li></ul>
  17. 20. `in-film advertising' <ul><li>Will be giving our brand (bikes) to be use in movie. </li></ul><ul><li>Example : In movie ‘Yaadein’ – Yamaha, Hero cycle, Honda… </li></ul><ul><li>`in-film advertising' - a brand using the medium of cinema to promote its message. A number of marketers are now using movies to project the core values of their brands. In-film advertising, in its most effective form, is about a brand being a part of the cinema's content. </li></ul><ul><li>Take for instance, the Hollywood flick `What Women </li></ul><ul><li>Want'. This Mel Gibson starrer has a Nike commercial as </li></ul><ul><li>part of the script. It gels with the script so well that you </li></ul><ul><li>don't realized you're watching a commercial camouflaged in </li></ul><ul><li>the screenplay </li></ul>
  18. 21. <ul><li>Thank You </li></ul>By Reference : Mr. pushp lamba

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