Senior executive in marketing organization
dealing with high value consumer goods. You
wanted introduce some innovative
techniques of sales promotion. And finalize
the stages of communication process and
awareness program me to achieve objectives.
Company Product:- Camera
Gunjan Pro- 15000
Gunjan HD- 25000
Gunjan Star- 35000
The communication process is sender-encoding-
transmission device-decoding-receiver, which is
part of any advertising or marketing program.
Encoding the message is the second step in
communication process, which takes a creative
idea and transforms it into attention-getting
advertisements designed for various media
(television, radio, magazines, and others).
Messages travel to audiences through various
transmission devices. The third stage of the
marketing communication process occurs when a
channel or medium delivers the message.
Decoding occurs when the message reaches one
or more of the receiver's senses. Consumers both
hear and see television ads. Others consumers
handle (touch) and read (see) a coupon offer.
One obstacle that prevents marketing messages
from being efficient and effective is called
barrier. Barrier is anything that distorts or
disrupts a message. It can occur at any stage in
the communication process. The most common
form of noise affecting marketing communication
Smd gunjan series digital cameras take high-
quality photos and allow immediate viewing on
the camera or on a computer.
It is possible to transfer photos to the computer
for use in creative projects or to share photos with
friends, family, or business associates on the
Internet, via email, or by disk.
The cameras come with software for editing,
storing, and printing the photos. Transferring and
printing one or more photos at a time is possible
depending on the capabilities of the printer.
14 selectable image full frame resolutions: 4800 x
3600, 2400 x 4800, 1600 x 1200 and 800 x 600
Autofocus aids for easy focusing
Scale bar, annotation, and time/date labeling
Removable and reusable Compact Flash Type I
memory card (48MB supplied with camera).
Self-timer with ten-second delay.
Auto flash with red-eye reduction.
Image LCD (1.8-inch liquid crystal display) for
previewing and reviewing photos.
4x digital zoom
General warranty information
Smd product Duration of warranty
Software 90 days
Digital camera 1 year
Flash memory card 1 year
Accessories 90 days
Offer a trade-in – we provide them to trade in
their old product for a discount on something
Offer easy payments or installment plans –
Use your car cycle
Signs, banners and posters .Place them in
public places or get permission to display
them in private businesses where people
• Company’s website
• Face book
Calendars- Create a promotional calendar
featuring your products and other information
about our company.
T-shirts – Create custom t-shirt with our
company logo printed on them. Give them to
our staff to wear, and they’ll passively
promote our company everywhere they go.
Put on a demonstration
Television Adv: Our company make an
agreement with youth icon and bollwood
personality Shradhha Kapoor for building of
She also took part in reality
shows which is sponsored
by our company.
News paper advertisement :-
Times of India
Local news paper of every state
At a Fly over bridge
Outside of Theater/Multiplex
Outside of mall
Offer upgrades – Let customers know when there
is an opportunity to upgrade a product to make it
better or add additional functions