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Video Content Consumption Among Kids - Study by Gungroo

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Today’s kids are exposed to technology that is ages ahead of what their parents were exposed to only few years ago. Kids are consuming content in digital format on various kinds of devices. While the milieu may have changed, what interests kids remains same. Gungroo.com presents video content to its audience. These videos are curated content from sites like youTube.com. This study summarized patterns observed in video content consumption among kids. The audience of this study is a mix of parents, marketers and brands that cater to kids.

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Video Content Consumption Among Kids - Study by Gungroo

  1. 1. Video Content Consumption Among KidsResearch byMay 2013
  2. 2. Executive SummaryToday’s kids are exposed to technology that is ages ahead of what their parentswere exposed to only few years agoKids are consuming content in digital format on various kinds of devicesWhile the milieu may have changed, what interests kids remains sameGungroo.com presents video content to its audience. These videos are curatedcontent from sites like youTube.comThis study summarized patterns observed in video content consumption amongkidsThe audience of this study is a mix of parents, marketers and brands that caterto kidsResearch byMay 2013
  3. 3. Content PreferenceContent that features familiar characters has most tractionKids movies may be big, but kids are not drawn to trailers and clips ascompared to grown upsNot a surprise for many, but overtly informative videos are not very popularLarge ‘Others’ only means – curiosity for new kind of content is very highResearch byMay 2013Familiar CharactersMovie RelatedInformationalOthers
  4. 4. Content Duration PreferenceShort duration content has most traction1 minute and 3 minute video are most popularResearch byMay 20131 2 3 4 5 6 7 8 9
  5. 5. Age Based ConsumptionVery young kids depend on parents to watch video and tend to watch samevideo over and over againThe other two age groups we monitor have similar appetite for consumingvideosResearch byMay 2013Ages 1 - 5Ages 6 - 10Ages 11 - Onwards
  6. 6. For more information on this research, the Gungroo , or how digitaltransformation is shaping the entertainment and media for kids, please contactone of us:Dinker Charakdinker@gungroo.com@ddiinnxxWairok Makungawairok@gungroo.com@wairok1234Additional information is also available on:http://blog.gungroo.com/researchResearch byMay 2013

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