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Today’s kids are exposed to technology that is ages ahead of what their parents were exposed to only few years ago. Kids are consuming content in digital format on various kinds of devices. While the milieu may have changed, what interests kids remains same. Gungroo.com presents video content to its audience. These videos are curated content from sites like youTube.com. This study summarized patterns observed in video content consumption among kids. The audience of this study is a mix of parents, marketers and brands that cater to kids.