Friendsters @ Work (SDForum)


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"Friendsters @ Work" - a presentation on the Context, Content & Community Collage proactive display application at the Emerging Tech SIG of the SDForum, 12 December 2007

Published in: Technology, Career
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  • The announcement for the SDForum Emerging Technologies SIG meeting (with a title, abstract and bio) can be found here:

    DJ Cline posted some notes from the talk on his blog:

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  • Friendsters @ Work (SDForum)

    1. 1. Friendsters @ Work: Displaying Social Media Streams in the Workplace Joe McCarthy Principal Instigator Nokia Research Center Palo Alto (http: //
    2. 8. Outline <ul><li>Motivation </li></ul><ul><li>Context: NRCPA, C3 </li></ul><ul><li>Content: Context, Content & Community Collage, a proactive display </li></ul><ul><li>Community: Early experiences </li></ul><ul><li>Future [of Friendsters @] Work </li></ul>
    3. 9. The Problem <ul><li>Employees feel un[der]appreciated </li></ul><ul><ul><li>#1 reason people leave jobs (US Labor Dept) </li></ul></ul><ul><ul><li>2/3 of workers receive no recognition (Gallup) </li></ul></ul><ul><ul><li>Active disengagement costs US$300B / year </li></ul></ul><ul><li>Employees feel disconnected </li></ul><ul><ul><li>Lack of community in workplace </li></ul></ul><ul><ul><li>Us vs. them </li></ul></ul><ul><li>Managers have less time, broader responsibilities </li></ul><ul><ul><li>Difficult to manage frequent, sustained “personal touch” </li></ul></ul>
    4. 10. Friendships at Work 30% of employees have a best friend at work (BF@W) 20% of employees dedicate time to building relationships at work Employees with a BF@W are 50% more satisfied with their company Employees with a BF@W are 7 times more likely to be engaged in their work
    5. 11. Maintaining Friendships through Social Media <ul><li>ambient intimacy </li></ul><ul><ul><li>“ being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to” </li></ul></ul><ul><ul><li>Leisa Reichert </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>continuous partial friendship </li></ul><ul><ul><li>David Weinberger </li></ul></ul><ul><ul><li> </li></ul></ul>
    6. 12. Friendships through Social Media @ Work? @
    7. 13. A Brief History of N[RC[PA]] <ul><li>Nokia: est. 1865 </li></ul><ul><li>Nokia Research Center: est. 1986 </li></ul><ul><li>Nokia Research Center Palo Alto: est. Nov. 2006 </li></ul>
    8. 14. Nokia Research Center Palo Alto <ul><li>An Experimental Systems Research Center </li></ul><ul><li>Co-creating the future mobile Internet experience </li></ul><ul><li>New lab, new people, new culture … new challenges </li></ul><ul><li>New Nokia </li></ul>Experiments all the way down John Paul Shen Research Fellow Head of NRC Palo Alto
    9. 15. Context, Content & Community (C 3 ) <ul><li>Team Leader : David Racz </li></ul><ul><li>Vision: </li></ul><ul><li>A world where everyone connects effortlessly to relevant resources -- the contexts, content and communities that empower us to achieve our dreams. </li></ul><ul><li>Mission: </li></ul><ul><li>Design, develop and deploy systems to connect individuals with relevant resources at times and places that create value for all stakeholders. </li></ul><ul><li>Assumptions / Trends </li></ul><ul><li>Everything : The volume of digital content is growing exponentially, and will escalate further as we approach the era of an Internet of Things (physical objects with digital representations accessible via the web). </li></ul><ul><li>Everywhere / anytime : The range of contexts in which content is produced and consumed is rapidly expanding. </li></ul><ul><li>Everyone : The number of connectable people is growing, and the number of potential communities is 2^N. </li></ul><ul><li>Relevancy is key: human attention is finite, thus the ability to extract meaningful signals from the noise will be paramount. </li></ul>
    10. 16. The Context, Content & Community Collage: A proactive display application
    11. 17. Proactive Displays + Online Profiles Physical Tokens + Large Displays Better Real-world Interactions Bridging the gaps between people by bridging the gaps between the online and offline worlds = Large computer displays that can sense & respond to the people and activities taking place in their vicinity.
    12. 18. 1st Generation Proactive Displays UniCast, OutCast, GroupCast UniCast, OutCast & GroupCast: Three Steps Toward Ubiquitous Peripheral Displays Joseph F. McCarthy, Tony J. Costa and Edy S. Liongosari International Conference on Ubiquitous Computing (UbiComp 2001) Promoting Awareness of Work Activities through Peripheral Displays Elaine M. Huang, Joe Tullio, Tony J. Costa and Joseph F. McCarthy 2002 ACM Conference on Human Factors in Computer Systems (CHI 2002)
    13. 19. 2nd Generation Proactive Displays AutoSpeakerID Ticket2Talk Neighborhood Window Augmenting the Social Space of an Academic Conference Joseph F. McCarthy, David W. McDonald, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM 2004 Conference on Computer Supported Cooperative Work (CSCW 2004)
    14. 20. Next Generation Proactive Displays <ul><li>Shortcomings of previous efforts </li></ul><ul><ul><li>Special-purpose sensors (IR badges, RFID tags) </li></ul></ul><ul><ul><li>Special-purpose profiles </li></ul></ul><ul><ul><li>Special-purpose installations </li></ul></ul><ul><li>Goals of future efforts </li></ul><ul><ul><li>Multi-purpose sensors (BT mobiles … NFC) </li></ul></ul><ul><ul><li>Multi-purpose profiles (C3) </li></ul></ul><ul><ul><li>Multi-purpose installations </li></ul></ul>
    15. 21. Next Generation Proactive Displays <ul><li>Goal: increase the sense of community in the workplace </li></ul><ul><li>Method: open windows in shared physical spaces into the social media co-workers are creating </li></ul><ul><ul><li>Situated Social Software (SiSoSo) </li></ul></ul><ul><li>Hypotheses </li></ul><ul><ul><li>Adding a physical dimension of audience will promote greater social media usage </li></ul></ul><ul><ul><li>Social media sharing in the workplace will enhance personal relationships </li></ul></ul><ul><ul><li>Enhanced personal relationships will lead to more productive professional relationships </li></ul></ul><ul><li>Challenges </li></ul><ul><ul><li>Privacy / benefit tradeoff (usability vs. security) </li></ul></ul><ul><ul><li>Sustainable engagement (after novelty factor has worn off) </li></ul></ul><ul><ul><li>How to measure the impact? (measuring community, relationships) </li></ul></ul>
    16. 22. How? <ul><li>Signup </li></ul><ul><li>Walk around </li></ul><ul><li>Check it out </li></ul>' Turn on ' meant go within to activate your neural and genetic equipment. Become sensitive to the many and various levels of consciousness and the specific triggers that engage them. ' Tune in ' meant interact harmoniously with the world around you - externalize, materialize, express your new internal perspectives. ' Drop Out ' meant self-reliance, a discovery of one's singularity, a commitment to mobility, choice, and change.
    17. 23. Signup / Login
    18. 24. Select / Configure Module
    19. 25. Select Bluetooth Device(s)
    20. 26. Walking around, checking it (them) out
    21. 27. Location, Location, Location
    22. 28. Locations (early mockup)
    23. 29. Hardware & Software
    24. 30. Details <ul><li>Location / proximity detection </li></ul><ul><ul><li>Bluetooth sampling (MAC addresses, BT names) </li></ul></ul><ul><ul><li>Location server (separate component) </li></ul></ul><ul><li>Priority queue management </li></ul><ul><ul><li>New / old, near / far, 70/30 </li></ul></ul><ul><li>Display management </li></ul><ul><ul><li>Firefox + Javascript </li></ul></ul><ul><li>Flickr module </li></ul><ul><ul><li>Ruby API </li></ul></ul><ul><li>Remote administration </li></ul><ul><ul><li>Process, power </li></ul></ul><ul><li>Modular, flexible framework </li></ul><ul><ul><li>Front-end (time / space sharing) </li></ul></ul><ul><ul><li>Back-end </li></ul></ul>
    25. 32. Flickr API
    26. 33. Interaction
    27. 34. The Highest Rated Content (5 up votes)
    28. 35. Edge detection
    29. 36. Everything in moderation
    30. 37. Moderation: NSFW
    31. 38. Moderation: SFW
    32. 43. Evaluation <ul><li>Context </li></ul><ul><ul><li>8 displays, deployed July 19 </li></ul></ul><ul><ul><li>75 full-time / part-time residents </li></ul></ul><ul><ul><li>44 proactive display accounts (34 non-empty) </li></ul></ul><ul><ul><li>Perpetual alpha (location sensing, new modules, new features) </li></ul></ul><ul><li>Hypotheses </li></ul><ul><ul><li>Adding a physical dimension of audience will promote greater social media usage </li></ul></ul><ul><ul><li>Social media sharing in the workplace will enhance personal relationships </li></ul></ul><ul><ul><li>Enhanced personal relationships will lead to more productive professional relationships </li></ul></ul><ul><li>Web-based Survey </li></ul><ul><ul><li>Mix of multiple choice and open text questions </li></ul></ul><ul><ul><li>32 responses </li></ul></ul>
    33. 44. Positive / Negative Impact (Personal / Professional)
    34. 45. A few choice comments <ul><li>I was surprised by some of the photos taken by [a colleague]. I had no idea of his very diversified and, in some cases, adventurous interests, and his photos showed me a side of him I would have never realized. The photos also give you an appreciation of other people's interests and unique travels. I find the photos absolutely fascinating and a very strong method of bringing all of us closer. </li></ul><ul><li>I[t] was nice to see people putting up &quot;themes&quot;. One person had a Star Wars theme, actually happening just by tags, but appeared to me as if a themed series of photos. </li></ul><ul><li>Somewhat negative: I was surprised to see a photo of my family (my husband and my two kids) with another female friend. They were all sprawled on the grass. It reminded me of a picnic we all had together. But it also made me self-conscious: what would other people think of seeing this scene. Who is the &quot;mystery lady&quot;? Positive: walking into the kitchen and spotting my daughter's happy face on the screen. It was a nice greeting! Positive: I am delighted to see other peoples pics of exotic places they visited. Negative: seeing a picture of a guy in his underwear. The face was not in the pics so I couldn't tell who it is. Somebody esle in the room &quot;killed&quot; the photo. Positive: seeing people cluster around displays. I like that! </li></ul>
    35. 46. Impact of Displays on Social Media
    36. 47. Influence of Rank & Role
    37. 48. Influence of Team Membership
    38. 49. New Module: PHD Comics
    39. 50. PHD Comics module source code (20 lines) <ul><li>#!/usr/bin/ruby </li></ul><ul><li>require 'rss/2.0' </li></ul><ul><li>require 'open-uri' </li></ul><ul><li>require 'rubygems' </li></ul><ul><li>require 'json' </li></ul><ul><li>feed_url = &quot;; </li></ul><ul><li>print &quot;Content-type:text/html &quot; </li></ul><ul><li>response = nil </li></ul><ul><li>open(feed_url) do |http| </li></ul><ul><li>response = </li></ul><ul><li>end </li></ul><ul><li>result = RSS::Parser.parse(response, false) </li></ul><ul><li>item = result.items[rand() * result.items.size] </li></ul><ul><li>print { </li></ul><ul><li>&quot;width&quot; => &quot;600&quot;, </li></ul><ul><li>&quot;height&quot; => 150, </li></ul><ul><li>&quot;caption&quot; => item.title + &quot; - [A custom module by Ben]&quot;, </li></ul><ul><li>&quot;image&quot; => item.description.match(/[^&quot;]+/)[0] , </li></ul><ul><li>&quot;contentid&quot; => </li></ul><ul><li>}.to_json </li></ul>
    40. 51. Future Work: C4 / C3 integration FeedMine EveryBit
    41. 52. Future Work: Algorithms <ul><li>Location / Proximity detection </li></ul><ul><ul><li>Near / far </li></ul></ul><ul><ul><li>Proxemics, biosemiotics </li></ul></ul><ul><li>Priority queue management </li></ul><ul><ul><li>People, streams </li></ul></ul><ul><ul><li>Recommender Systems </li></ul></ul><ul><li>Module management </li></ul><ul><ul><li>Space, time, displays </li></ul></ul>
    42. 53. Future Work: Modules <ul><li>Other sources of content </li></ul><ul><li>Other interaction modalities </li></ul><ul><li>Other dimensions of experience </li></ul>
    43. 54. Future Work: Interfaces & Interactivity <ul><li>Interfaces </li></ul><ul><ul><li>Signup page </li></ul></ul><ul><ul><li>Display interface </li></ul></ul><ul><ul><li>Administrator interface </li></ul></ul><ul><li>Interactivity </li></ul><ul><ul><li>Authentication </li></ul></ul><ul><ul><li>Phones </li></ul></ul><ul><ul><li>Touchscreens </li></ul></ul><ul><ul><li>Other? </li></ul></ul>
    44. 55. Ongoing Challenges: The Competition
    45. 56. Potential Impacts <ul><li>Bridging gaps in the workplace by briding gaps between online and offline </li></ul><ul><ul><li>Knowledge management via serendipity </li></ul></ul><ul><ul><ul><li>Nameless faces / faceless names </li></ul></ul></ul><ul><ul><ul><li>Acquaintanceships  relationships </li></ul></ul></ul><ul><ul><li>New channel for employee recognition </li></ul></ul><ul><li>Increase familiarity with Social Media </li></ul><ul><ul><li>Awareness </li></ul></ul><ul><ul><li>Use </li></ul></ul><ul><ul><li>Co-create / mashup </li></ul></ul>
    46. 57. Thanks! <ul><li>For more information: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Made possible by </li></ul><ul><ul><li>Interns </li></ul></ul><ul><ul><ul><li>Max Harper ( U. Minnesota ) </li></ul></ul></ul><ul><ul><ul><li>Ben Congleton ( U. Michigan ) </li></ul></ul></ul><ul><ul><ul><li>Jiang Bian ( Georgia Tech ) </li></ul></ul></ul><ul><ul><li>Context, Content & Community (C3) team </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>All our colleagues at Nokia Research Center Palo Alto </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>