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Twitter für Filmemacher - Einführungsworkshop

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Twitter für Filmemacher - Einführungsworkshop auf @ununitv: http://www.ununi.tv/sessions/agxzfnVudW5pdHZhcHByHAsSB1Byb2ZpbGUYkk4MCxIHU2Vzc2lvbhi5Fww/

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Twitter für Filmemacher - Einführungsworkshop

  1. 1. TWITTER FÜR FILMEMACHER - EINFÜHRUNGSWORKSHOP www.ununi.tv Mi., 8. Februar 2012, 14-15 1
  2. 2. ZUR PERSON• Berater im Bereich „Neue Medien“ • Fokus: Filmprojekte • Strategien, Konzepte • Vorträge, Workshops, Webinare • Crowdfunding• Blogger: http://www.socialfilmmarketing.com/ Bildquelle: DOKVILLE 2011• Mit-Gründer: www.ununi.tv 2
  3. 3. STATISTIK Österreich: 30.000 aktive Nutzer Deutschland: 500.000 aktive Nutzer International: 100 Mio. aktive NutzerQuelle: Community 102 Quelle: Social Media Radar 3
  4. 4. WARUM TWITTER?• Kompakte Informationen • Viele Medien-/Filmkontakte• Rasche Verbreitung von (Meinungsmacher) Informationen • Multiplikationseffekt für Infos• Interaktive Kommunikationsmöglichkeiten • Gezielte Suche und Filterung nach Themen• Gute Vernetzungsmöglichkeiten • etc.• Großteils Web-affine User 4
  5. 5. WER IST AUF TWITTER? 5
  6. 6. WER IST AUF TWITTER? Quelle: Sundance on Twitter 6
  7. 7. WER IST AUF TWITTER?Quelle: Sundance Filmmaker List on Twitter Quelle: Indy film Fest on Twitter Quelle: BerlinaleShorts on Twitter Quelle: Raindance on Twitter 7
  8. 8. WER IST AUF TWITTER?Quelle: Kino-Zeit.de auf Twitter Quelle: Schnitt auf Twitter 8
  9. 9. WER IST AUF TWITTER? 9
  10. 10. WER IST AUF TWITTER? 10
  11. 11. PARALLELNUTZUNG 11
  12. 12. EINSTIEG 12
  13. 13. EINSTIEG 13
  14. 14. HINTERGRUND Quelle: The Next Web 14
  15. 15. HINTERGRUND 15
  16. 16. HINTERGRUND 16
  17. 17. GRUNDFUNKTIONEN• Web-Interface NEU• Nachrichten (Tweets): 140 Zeichen• Follower/Following-System• Erwähnungen/Mentions (@)• Zitieren/Retweets (RT)• Direktnachrichten (DM)• Hashtags (#) Quelle: Twitter 17
  18. 18. LISTENQuelle: Sundance Filmmaker List on Twitter Quelle: Connect through Twitter 18
  19. 19. TIPPS• Twitter Button in Webseite integrieren • An Hashtag-Initiativen beteiligen• Manuelles Posten besser, nicht direkt von Facebook • Für RT bedanken, neue Follower• Links immer in Kurzform (URL- begrüßen Shortener) • Tweets retweeten• Nie Link alleine = SPAM • Twitter Suche und http://hashtags.org/• Tweets schedulen = zeitlich planen • Bio-Suche mit http://• Followlimit (ab 2000 follower) www.locafollow.coml beachten • Bio bei Account hinzufügen mit Infos zum Projekt• DM bei Follow einstellen (etwa mit Social Oomph) 19
  20. 20. HASHTAG INITIATIVEN• #followfriday• #filmin140• #indiemm• Fun-Initiativen• Events Quelle: The Oat MEal• etc. 20
  21. 21. TWITTERVERSE Quelle: Brian Solis 21
  22. 22. TWITTER-ZEITUNG 22
  23. 23. TEILNEHMER 23
  24. 24. TWITTER KAMPAGNEN BATMAN 24
  25. 25. TWITTER KAMPAGNEN #burtonstory 25
  26. 26. TWITTER KAMPAGNEN Super 8 26
  27. 27. WERBUNG 27
  28. 28. CROWDFUNDING The Indywood Project 28
  29. 29. CROWDFUNDING Tilt: the movie 29
  30. 30. TWEETDECK• Kostenloser Desktop Client• Freunde + Neue Follower• DM + Mentions• Tweets zeitlich vorplanen• Bilder und Video Upload per Drag & Drop• Filtermöglichkeit, Trends + Suche• Automatisch URL kürzen• Mehrere Accounts + Dienste (FB, Foursquare, LinkedIN)• Listenanzeige• etc. TweetDeck 0.38.1 30
  31. 31. ANDERE CLIENTSSeesmic Hootsuite Noch mehr Clients... 31
  32. 32. TWITTER-TOOLS• We follow: Twitter-Directory • Co-Tweet: im Team tweeten• Twtpoll: Kurze Umfragen • Tweetbackup: Backup erstellen• Klout: Themen- und Influencer Monitoring • LocaFollow: Bio durchsuchen• TwitterCounter: Statistik Tool • Visualy: Twitter-Infografik erstellen• TwitterGrader: Ranking Tool • Mentionmap: wer spricht mit wem über was• Bit.ly: Kurz-URLS statistisch erfassen • Twiangulate: Gemeinsamkeiten entdecken• Tweetalink: Browser-Widget • Gist: Kontaktmanagementtool• SocialBro: Twitter Analyse-Dashboard 32
  33. 33. KONTAKTTwitter: http://www.twitter.com/gumpelmaierFacebook: http://www.facebook.com/socialfilmmarketingGoogle+: https://plus.google.com/105128619569745363278/postsE-Mail: wolfgang@socialfilmmarketing.comWeb: http://www.socialfilmmarketing.comSlides: http://www.slideshare.net/gumpelmaierDelicious: http://www.delicious.com/gumpel 33

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