Transmedia Storytelling - Building A Story Universeby Wolfgang Gumpelmaier25.11.2011, Maribor - International Festival Of ...
What is Transmedia Storytelling?             Source: The Chase Film (INTEL)   2
What is Transmedia Storytelling?             Source: The Chase Film (INTEL)   3
What is Transmedia Storytelling?Henry Jenkins:„Transmedia storytelling represents a process where integral elements ofa fic...
What is Transmedia Storytelling?                                   5
What is Transmedia Storytelling?                 Robert Pratten:                 „Telling stories across multiple         ...
What is Transmedia Storytelling?                       Source: PTTP on Twitter                                            ...
What is Transmedia Storytelling?                          Source: Transmedia Manifest                                     ...
Why Transmedia Storytelling?Jeff Gomez:„In todays interconnected world, young adults, teens and even kids havebecome so co...
Why Transmedia Storytelling?Robert Pratten:„On the one hand, transmedia can be used for promotional purposes orfor audienc...
Some examples...      Source: NBC   11
Some examples...Source: NBC            Source: Christian Henner-Fehr,                       Storytelling: von Aristoteles ...
Some examples...     Source: Tilt: the town   13
Some examples...     Source: Wikipedia   14
Some examples...Source: HBO                      Source: Babyvamp-Jessica.com                                             ...
Some examples...     Source: Die Ehrlichen                             16
Challenges✤   Story Worlds are not stories.✤   Pitch the story, not the platform.✤   Audience engagement drives everything...
Challenges   Source: Workbook Project                              18
ChallengesFrank Tentler:„Without the ability to tell stories, companies are reducing the social webto a classic PR-channel...
Outlook  Source: ZDF                20
OutlookMike Mesnick:„Content creators are realizing that they no longer need to pigeonholethemselves as "just musicians," ...
Resources✤   Transmedia Ready 02 (and the 7 Families) on Facebook✤   Transmedia for Good Network on Facebook✤   transmedia...
Thank you for your attention!✤   eMail: wolfgang@socialfilmmarketing.com✤   Web: http://www. socialfilmmarketing.com✤   Face...
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Transmedia Storytelling - Building Story Worlds

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  • \n
  • LET me show you a video! \n\n\n
  • INTEL‘s The Chase: it‘s not transmedia, but it shows how it works! \n
  • according to the godfather of TRansmedia S. \n\nWhen talking about transmedia storytelling many people think that the same story is told through different media. Others „think transmedia is just about seeing what a character is doing when they are not on screen.“ But it’s much more than that. \n\nTransmedia storytelling (also known as Multiplatform Storytelling) is the technique of telling stories across multiple platforms and formats using current digital technologies. (WIKIPEDIA)\n
  • So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.\n
  • So the concept of transmedia storytelling is not about telling the same story through different channels, but rather to complement various parts of fictional content to a bigger story universe.\n\n
  • \n
  • DORO MARTIN and others created the Transmedia Manifest during Frankfurt Bookfair this year! \n\nRABBIT HOLES, STORY UNIVERSE, LEAN BACK AND FORWARD\n
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  • Special Websites for Companies in which characters work, GAMES, GRAPHIC NOVELS, Webisodes etc,.\n
  • an evolving, fictionalized map of Brainerd, MN, also know as TILTtheTown.  We’ve populated the town with the characters and landmarks from TILTtheMovie mixed in with actual people and places from Brainerd.\n
  • LOST als Wiki (LOSTPEDIA) auch als DVD, Figuren über Blog ein Eigenleben \n
  • Blu Ray, during watching the show, facebook posted status updates as characters\nhttp://www.socialfilmmarketing.com/2011/05/25/true-blood-blu-ray-transformiert-euren-facebook-account/\n
  • Network of fictional characters, who communicate and play through different channels... At the moment they are working on a web platform that uses sort of a video chat for the characters... \n \n
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  • Storify\n Foursquare\n Twitter\n Facebook\n Blogs\nYouTube\n Apps\n Memolane\n etc.\n\n
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  • German Broadcaster ZDF ---An interactive crime show that provided clues to solve a case starting with a TV-show and continued via web. Even though the experiment was presented more successfully in the media than it actually was, it was at least one step into the right direction. Let’s hope it was not the last one. \n \n
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  • Transmedia Storytelling - Building Story Worlds

    1. 1. Transmedia Storytelling - Building A Story Universeby Wolfgang Gumpelmaier25.11.2011, Maribor - International Festival Of Computer Arts 1
    2. 2. What is Transmedia Storytelling? Source: The Chase Film (INTEL) 2
    3. 3. What is Transmedia Storytelling? Source: The Chase Film (INTEL) 3
    4. 4. What is Transmedia Storytelling?Henry Jenkins:„Transmedia storytelling represents a process where integral elements ofa fiction get dispersed systematically across multiple delivery channels forthe purpose of creating a unified and coordinated entertainmentexperience. Ideally, each medium makes it own unique contribution to theunfolding of the story.“Source: Transmedia Storytelling 101 4
    5. 5. What is Transmedia Storytelling? 5
    6. 6. What is Transmedia Storytelling? Robert Pratten: „Telling stories across multiple media.“ Source: Getting started in Transmedia Storytelling 6
    7. 7. What is Transmedia Storytelling? Source: PTTP on Twitter 7
    8. 8. What is Transmedia Storytelling? Source: Transmedia Manifest 8
    9. 9. Why Transmedia Storytelling?Jeff Gomez:„In todays interconnected world, young adults, teens and even kids havebecome so comfortable with media technology that they flow from oneplatform to the next. The problem is that their content is not flowing withthem.“Source: Forbes.com 9
    10. 10. Why Transmedia Storytelling?Robert Pratten:„On the one hand, transmedia can be used for promotional purposes orfor audience building. One the other hand „telling stories across multiplemedia – transmedia storytelling – allows content that’s right-sized, right-timed and right-placed to form a larger, more profitable, cohesive andrewarding experience.“Source: Getting started in Transmedia Storytelling 10
    11. 11. Some examples... Source: NBC 11
    12. 12. Some examples...Source: NBC Source: Christian Henner-Fehr, Storytelling: von Aristoteles und transmedialen Welten) 12
    13. 13. Some examples... Source: Tilt: the town 13
    14. 14. Some examples... Source: Wikipedia 14
    15. 15. Some examples...Source: HBO Source: Babyvamp-Jessica.com 15
    16. 16. Some examples... Source: Die Ehrlichen 16
    17. 17. Challenges✤ Story Worlds are not stories.✤ Pitch the story, not the platform.✤ Audience engagement drives everything.✤ Business models are a bitch.Source: nickdermatino.net 17
    18. 18. Challenges Source: Workbook Project 18
    19. 19. ChallengesFrank Tentler:„Without the ability to tell stories, companies are reducing the social webto a classic PR-channel. They are using social networks but fail to reachout to users because of the missing added value.“Source: treffpunkt.kulturmanagement.net 19
    20. 20. Outlook Source: ZDF 20
    21. 21. OutlookMike Mesnick:„Content creators are realizing that they no longer need to pigeonholethemselves as "just musicians," or "just filmmakers" but can reach outand tell stories in very different ways. And, in the end, thats what everycontent producer is really doing: theyre telling stories.“Source: Techdirt.com 21
    22. 22. Resources✤ Transmedia Ready 02 (and the 7 Families) on Facebook✤ Transmedia for Good Network on Facebook✤ transmedia on Facebook (german)✤ SXSW✤ PTTP: How to finance transmedia?✤ WorkBook Project✤ TEDx Transmedia✤ Maya Zuckerman: The why of transmedia✤ StoryWorld Conference 22
    23. 23. Thank you for your attention!✤ eMail: wolfgang@socialfilmmarketing.com✤ Web: http://www. socialfilmmarketing.com✤ Facebook: http://www.facebook.com/socialfilmmarketing✤ Twitter: http://www.twitter.com/gumpelmaier✤ Delicious: http://www.delicious.com/gumpel/✤ Slides: http://www.slideshare.net/gumpelmaier 23

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