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Social Film Marketing and Distribution

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This is a short introduction in Social Film Marketing and Distribution for the Seville European Film Festival 2010, created by Wolfgang Gumpelmaier.

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Social Film Marketing and Distribution

  1. 1. Social Film Marketing & Distribution http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier 1/18 An introduction by Wolfgang Gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution
  2. 2.  Platform for Filmmakers and Filmlovers  Founded by Iris Lamprecht in 2008  Launch: January 2009  Re-Launch: August 2010  Online Film Marketing and Distribution  Stategic Consulting etc. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution www.filmtiki.com Source: www.filmtiki.com 2/18
  3. 3. Chris Anderson: „When consumers are offered infinite choice, the true shape of demand is revealed.“ http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution The Long Tail Source: The Long Tail 3/18
  4. 4. Social Media Revolution: „Social Media is a fundamental shift in the way we communicate!“ http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution What is Social Media? Source: The Conversation Prism 4/18
  5. 5.  Social Media has overtaken porn as the #1 activity on the Web  78% of consumers trust peer recommendation  82% spent time spent in social networks  70% of 18 to 34-year-olds have watched TV on the Web  25% of Americans said they watched a short video on their phone http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Social Media – The Facts Source: Social Media Count 5/18
  6. 6.  500 million users  50% log on daily  Average: 130 friends  Average: connected to 80 community pages, groups and events  Fastet growing segment: 55-65 y. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Facebook & Twitter  175 million users  40% tweet about products and services  Mainly used by older adults  80% of Twitter usage with mobile devices  35 million Tweets per day  More than 30 billion pieces of content per month  About 70% outside the US  A Fifth of Spain is in Facebook 6/18
  7. 7. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution YouTube & Online Video  Launched in 2005  2nd largest search engine  24 hours video uploads per minute  2 billions views every day  51% visit YouTube at least once per week  Ages: 18 to 55 years  One in four Internet-Users consumes movies, series or TV-content  69% of American adults watch or download online videos  Penetration in USA, UK, France, Germany and Canada: over 80%  35.9 million households chose to rent a new release via traditional methods  26% of US consumers watch TV programming online more than once a week 7/18
  8. 8.  Window-System  Theatrical  DVD  Pay-TV  Free-to-air-TV http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution On the one hand... Source: Netzpiloten 8/18
  9. 9.  Home Entertainment  Mobile Devices  Hybrid Distribution  Online TV, VoD, p2p  Broadband  3D and Digital Cinema  Gaming Consoles and Set-Top  Crowdsourcing and Crowdfunding http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution On the other hand... Source: Faceparty by RichardAM 9/18
  10. 10. People consume films whenever, however, whereever they want! http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Face the facts! 10/18
  11. 11.  Filmproduction  Filmfinancing  Filmmarketing  Filmdistribution http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution How can I use it? 11/18
  12. 12.  We are the strange  Iron Sky  The cosmonaut  etc. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution A few examples... Video: Iron Sky Teaser Source: Iron Sky 12/18
  13. 13.  The Age of Stupid  Buy a credit  The Good Life  Tilt: the movie  Love like hers  etc. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution A few examples... Video: Buy a credit Source: The Good Life 13/18
  14. 14.  Bored to death  Tag und Nacht  Walking Cinema  Filmschaffende Österreich  Unerhört! Music Film Festival  etc. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution A few examples... Source: Facebook 14/18
  15. 15.  The Yes Men Fix The World  Nasty old people  INK  Mission X  Rage  etc. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution A few examples... Source: VODO 15/18
  16. 16.  Find your audience  Learn (from) Social Media  Learn from others  Plan your campaign  Start small, then grow your activites  Don‘t expect too much  Be active  Be creative  Monitor your activities  Stay up to date http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Some Tips... Source: MySiteWay.com 16/18
  17. 17.  filmtiki  The Long Tail  The Conversation Prism  Social Media on Wikipedia  Social Media Count  Videonutzung im Internet  YouTube & Co.  Facebook mit Links http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution  12 Social Media Tipps für Kleinunternehmer und Existenzgründer  Social Media in Spain  Icons: Social Media Mini Icon Pack, Iconspedia  Video: Social Media Revolution Links 17/18
  18. 18. http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki wolfgang@gumpelmaier.net http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Thank you for your attention!  eMail: wolfgang@gumpelmaier.net  Web: http://gumpelmaier.net  Twitter: http://www.twitter.com/gumpelmaier  Facebook: http://www.facebook.com/socialfilmmarketing  Slides: http://www.slideshare.net/gumpelmaier 18/18

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