Crowdfunding - Introduction for Filmmakers (digitalfilmcamp Berlin, 2012)

1. CROWDFUNDING - AN INTRODUCTION FOR FILMMAKERS digitalﬁlmcamp 2012 1
2. WHO ARE WE? Wolfgang Gumpelmaier Karsten Wenzlaff 2
3. WHAT IS CROWDFUNDING? 3
4. WHAT IS CROWDFUNDING? „crowdfunding is about the ﬁnancing of projects and people by (large) crowds.“ „Crowdfunding ist ein öffentlicher Aufruf, der im wesentlichen über das Web 2.0 erfolgt und zum Ziel hat, ﬁnanzielle Ressourcen für ein Vorhaben zu erhalten und damit einen bestimmten Zweck zu erreichen (entweder ohne oder gegen irgendeine Art von Gegenleistung.)“ 4
5. WHAT CAN I CROWDFUND? in general: ﬁlm: social projects production  arts & culture  distribution  politics  marketing  journalism  screening  business ideas  soundtrack  private use  etc.  etc. 5
6. STATISTICS Kickstarter „In October we reached $100 million in pledges and had our one millionth backer.“ 6
7. STATISTICS Ikosom Crowdfunding Study 7
8. CROWDFUNDING WORLDWIDE Source: Crowdsourcing.org/Please fund us 8
9. INTERNATIONAL PLATFORMS 9
10. GERMAN PLATFORMS 10
11. FOR FILM PROJECTS 11
12. COMING SOON... 12
13. HOW DOES IT WORK? Source: Intuit/Column Five 13
14. CROWDFUNDING PIONEERS The Age of Stupid 14
15. CROWDFUNDED FILMS @ BERLINALE The Yes Men Fix The World 15
16. CROWDFUNDED FILMS @ BERLINALE Oma & Bella This ain‘t California 16
17. CROWDFUNDED FILMS @ BERLINALE Keep the lights on Electrick Kids Kid Thing 17
18. RECENTLY CROWDFUNDING Manusha - the little gypsy witch Lichter Filmfest Rockstars of Urban Art 18
19. NON PLATFORM SUPPORTED Stromberg Hotel Desire 19
20. SOME MORE EXAMPLES CHI L‘HA VISTO Bud Spencer Dokumentarﬁlm Bar25 20
21. CROWDFUNDING & PUBLIC SUPPORT? 21
22. LINKS  CROWDFUNDING-NEWSLETTER (German)  Studienreihe Crowdfunding: Neue Publikationen für Musik und Film veröffentlicht (ikosom)  Crowdfunding für Filmemacher – (K)Eine Hoffnung auf neue Filme? (Video-Interview)  Crowdfunding für Filmprojekte (TAZ-Crowdfunding-Blog)  Projektﬁnanzierung mit Hilfe von Online-Communitys: Crowdfunding für Kunst, Kultur und Medien (t3n)  CROWDFUNDING - FILMFINANZIERUNG AN DER BETTELBÖRSE (Audio-Mitschnitt, Dokville 2011)  VOLUNTEERING ON INDIE FILM PROJECTS - LUKAS MCNELLY ON "YEAR WITHOUT RENT"  Crowdfunding from an European Perspective (Filmcourage) 22
23. THANK YOU FOR YOUR ATTENTION Slides: http://www.slideshare.net/gumpelmaier  eMail: wolfgang@socialfilmmarketing.com  eMail: wenzlaff@ikosom.de  Web: ww.socialfilmmarketing.com  Web: www.ikosom.de  Facebook: /socialfilmmarketing  Facebook: /ikosom  Twitter: /gumpelmaier  Twitter: /ikosom 23

Editor's Notes

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Fundraising: attracting funds for Non-Profit-Organisations - CF is a way of online fundraising\nSponsoring: reward\ndonation: voluntary and non-paid effort\nInvestment: get money back\nloan: lending of money\n
financing projects\n small amounts \n anonymous mass\n collective cooperation \n Internet & Web 2.0\ncrowdfunding is about the financing of projects and people by (large) crowds. Associated Content \nAlso called crowdfinancing or crowdsponsoring or online-fundraising \n\nAbgeleitet von CrowdSourcing: collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to \nsupport efforts by other people. WIKIpedia \n\nCROWDFUNDING = CROWDFINANCING = CROWDSPONSORING \n = Art der Projektfinanzierung, die mittels kleinen Betr&#xE4;gen von einer (meist) anonymen MAsse in kollektiver Zusammenarbeit via Internet stattfindet. \n\nerstmals 2006 als Begriff aufgestaucht \n\nThe first application of crowdfunding in the film industry dates back to 2004, when french entrepreneurs and producers Guillaume Colboc and Benjamin Pommeraud from company fr:Guyom Corp. launched a public internet donation campaign to fund their film, Demain la Veille (Waiting for Yesterday). Within 3 weeks, they managed to raise nearly $50,000, allowing them to shoot their film. \n\n\n\nThe crowdfunding approach ... is inspired by crowd sourcing, that describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to support efforts by other people. 4 to 40\n\nCrowdfunding ist eine Projektfinanzierungs-m&#xF6;glichkeit mit Hilfe einer bestehenden (Web-) Community Social Media Marketing\n\n\n\n \n
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KICKSTARTER\nPrinzip: all or nothing\nFee: 5% vom Ergebnis\n\nINDIEGOGO\nFee: 9% vom Ergebnis bzw. 5% bei Erfolg\nPrinzip: keep what you raise\n\nROCKETHUB\n4,5% PLUS PAYMENT\n\nINVESTED.IN\n3% PLUS PAYMENT\n
KICKSTARTER\nPrinzip: all or nothing\nFee: 5% vom Ergebnis\n\nINDIEGOGO\nFee: 9% vom Ergebnis bzw. 5% bei Erfolg\nPrinzip: keep what you raise\n\nROCKETHUB\n4,5% PLUS PAYMENT\n\nINVESTED.IN\n3% PLUS PAYMENT\n
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Film-Plattform oder allgemeine Plattform (Wolfgang fragt Karsten) \n
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create project-page\n provide great rewards\n pitch and promote project \n run campaign successfully\n get paid\n send rewards\n \n DVD-presale\n downloads\n script\n end-credits \n be an extra \n premiere tickets\n posters, stickers, cards\n website-link\n thank you-emails \n etc.\n\n
Platform supported vs. non platform supported\nAls eines der bekanntesten Beispiele sei wohl The Age of Stupid zu nennen, ein documentary-drama zum Thema Klimawandel. Die Regisseurin Franny Armstrong und ihre beiden Produzenten John Battsek und Lizzie Gillett launchten Ende 2004 ihre Kampagne und lukrierten damit bisher mehr als &#xA3;885,000. Am 15. M&#xE4;rz 2009 feierte der Film in Gro&#xDF;britannien Premiere. Nebenbei erw&#xE4;hnt hat das Team mit Indie Screenings auch eine eigene Webseite f&#xFC;r die Verbreitung des Films durch die Community installiert, womit ein ebenso innovatives wie erfolgreiches Modell zur Filmdistribution betrieben wird.\n\nBuy a credit: VIDEO von Stephen Fry &#x2013; H&#xF6;he? Server crash, twitter... \n\nSita: creative commons und donate und torrent\nAd lane: nur auf twitter\n\nI will be re-launching the fundraising next week, I'm aiming to raise another &#xA3;50,000-&#xA3;80,000 in the next 6 months...\nI'm using my own Fundraising Site http://bit.ly/bCN2S6 - so far sold nearly 600 producer packages to 20 different countries, raising &#xA3;20,000\nbut yeah, from MAY 2009 till JUNE 2010, I have only been fundraising on twitter... I begin fundraising again next week for PART 2...\n
Iron Sky: \n
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Manusha/Rockstars: only for smaller amounts? \n
Wo and Karsten: Marketing-Gag or true crowdfunding? \n
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Digitale Strategien:\n \n &#x201E;Die europ&#xE4;ische Filmwirtschaft braucht mehr als je zuvor ganzheitliche Strategien, ver&#xE4;nderte Denkweisen, neue F&#xE4;higkeiten und eine klare Richtung, welche momentan komplett fehlt.&#x201C;\n \n Zitat: Charlotte Appelgren, Generalsekret&#xE4;rin von Cine-Regio \n
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