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CROWDFUNDING IM                       BILDUNGSBEREICH                        Zukunft-Basiswissen, Juni 2012Montag, 18. Jun...
WOLFGANG GUMPELMAIER          ¡ New Media Berater          ¡ (Gast-) Blogger, Speaker, Coach          ¡ Crowdfunding-Be...
WAS IST                             CROWDFUNDING?             Karsten Wenzlaff (ikosom):             Crowfunding ist eine ...
WAS IST                      CROWDFUNDING?Montag, 18. Juni 12
CROWDFUNDING                                       STATISTIK                      Kickstarter                      „In Oct...
CROWDFUNDING                                 STATISTIK          Ikosom Crowdfunding-Studie:           ¡ bis 31. August 20...
WARUM                                    CROWDFUNDING?                  ¡ Soziale Projekte        ¡ Unabhängigkeit von F...
WIE FUNKTIONIERT                              CROWDFUNDING?                      Source: Intuit/Column FiveMontag, 18. Jun...
WIE FUNKTIONIERT                          CROWDFUNDING?                      VORBEREITUNG:      ACHTUNG:                  ...
CROWDFUNDING                                             PLATTFORMEN                      ¡ Kickstarter (USA)           ¡...
CROWDFUNDING                       PLATTFORMENMontag, 18. Juni 12
CROWDFUNDING                       PLATTFORMENMontag, 18. Juni 12
CROWDFUNDING                       PLATTFORMENMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
BEISPIELEMontag, 18. Juni 12
SCHWIERIGKEITENMontag, 18. Juni 12
WEITERFÜHRENDE LINKS               ¡ ikosom: Definition von Crowdfunding (beta)               ¡ Wolfgang Gumpelmaier: Pro...
DANKE FÜR DIE                                      AUFMERKSAMKEIT                      ¡ E-Mail: wolfgang@gumpelmaier.net...
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Crowdfunding im Bildungsbereich

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Online Vortrag: Crowdfunding im Bildungsbereich im Rahmen von Zukunft-Basisbildung [EVENT]: http://gumpelmaier.net/2012/06/14/crowdfunding-im-bildungsbereich-im-rahmen-von-zukunft-basisbildung-event/

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Crowdfunding im Bildungsbereich

  1. 1. CROWDFUNDING IM BILDUNGSBEREICH Zukunft-Basiswissen, Juni 2012Montag, 18. Juni 12
  2. 2. WOLFGANG GUMPELMAIER ¡ New Media Berater ¡ (Gast-) Blogger, Speaker, Coach ¡ Crowdfunding-Beobachter (ikosom.de) ¡ Social Film Marketing ¡ Co-Founder von www.ununi.tv ¡ Trendscout bei TrendOne Bildquelle: DOKVILLE 2011 ¡ Senior Consultant Social MediaMontag, 18. Juni 12
  3. 3. WAS IST CROWDFUNDING? Karsten Wenzlaff (ikosom): Crowfunding ist eine Form des Fundraisings für kreative Projekte (z.B. Film, Musik), aber auch für Unternehmen (Prototypen-Finanzierung, Eigenkapital). Wichtigster Aspekt ist, dass Crowdfunding grundsätzlich offen ist (im Gegensatz zum privaten Mäzenatenum), die Methoden des Web 2.0 zur Kommunikation nutzt und in der Regel es eine Form von materiellen oder immateriellen Gegenleistungen gibt. Je nach Ziel unterscheidet man Crowdinvesting (Crowdfunding im Bereich der Start-Up-Finanzierung), Crowdlending (Kleinstkreditvergabe) oder Crowddonations (spendenbasiertes Crowdfunding).Montag, 18. Juni 12
  4. 4. WAS IST CROWDFUNDING?Montag, 18. Juni 12
  5. 5. CROWDFUNDING STATISTIK Kickstarter „In October we reached $100 million in pledges and had our one millionth backer.“Montag, 18. Juni 12
  6. 6. CROWDFUNDING STATISTIK Ikosom Crowdfunding-Studie: ¡ bis 31. August 2011 ¡ 321 Projekte abgeschlossen ¡ Zielsumme: 1,1 Mio. EURO ¡ Erreicht: 454.643 EURO ¡ Erfolgreich: 49,3% der Projekte ¡ Überfinanzierung: 112% bei erfolgreichen ProjektenMontag, 18. Juni 12
  7. 7. WARUM CROWDFUNDING? ¡ Soziale Projekte ¡ Unabhängigkeit von Förderungen ¡ Kunst- und Kultur ¡ Kommunikation mit Zielgruppe ¡ Politik ¡ Abschätzung der Nachfrage ¡ Journalismus ¡ Marketingaspekt ¡ Geschäftsideen ¡ Empowerment ¡ Privatangelegenheiten ¡ Community-Building ¡ etc.Montag, 18. Juni 12
  8. 8. WIE FUNKTIONIERT CROWDFUNDING? Source: Intuit/Column FiveMontag, 18. Juni 12
  9. 9. WIE FUNKTIONIERT CROWDFUNDING? VORBEREITUNG: ACHTUNG: ¡ Zeitrahmen ¡ Alles oder Nichts ¡ Zielsumme ¡ Plattform-Provisionen ¡ Prämien ¡ Bezahl-Systeme ¡ Kommunikation ¡ SprachenMontag, 18. Juni 12
  10. 10. CROWDFUNDING PLATTFORMEN ¡ Kickstarter (USA) ¡ MySherpas (D, AT, CH) ¡ IndieGoGo (international) ¡ Startnext (D, AT, CH) ¡ Visionbakery (D, AT, CH) ¡ Rockethub (international) ¡ Inkubato (D, AT, CH) ¡ Ulule (international) ¡ Pling (D, AT, CH) ¡ Sponsume (UK) ¡ Querk (AT) ¡ Verkami (Spanien) ¡ Respekt.net (AT) ¡ Kezdheted (Ungarn) ¡ We make it (Schweiz) ¡ eppela (Italien) ¡ Seedmatch (D)Montag, 18. Juni 12
  11. 11. CROWDFUNDING PLATTFORMENMontag, 18. Juni 12
  12. 12. CROWDFUNDING PLATTFORMENMontag, 18. Juni 12
  13. 13. CROWDFUNDING PLATTFORMENMontag, 18. Juni 12
  14. 14. BEISPIELEMontag, 18. Juni 12
  15. 15. BEISPIELEMontag, 18. Juni 12
  16. 16. BEISPIELEMontag, 18. Juni 12
  17. 17. BEISPIELEMontag, 18. Juni 12
  18. 18. BEISPIELEMontag, 18. Juni 12
  19. 19. BEISPIELEMontag, 18. Juni 12
  20. 20. BEISPIELEMontag, 18. Juni 12
  21. 21. BEISPIELEMontag, 18. Juni 12
  22. 22. SCHWIERIGKEITENMontag, 18. Juni 12
  23. 23. WEITERFÜHRENDE LINKS ¡ ikosom: Definition von Crowdfunding (beta) ¡ Wolfgang Gumpelmaier: Projektfinanzierung mit Hilfe von Online-Communitys: Crowdfunding für Kunst, Kultur und Medien ¡ Wolfgang Gumpelmaier: „Warum Crowdfunding kein schnelles Geld verspricht – Voraussetzungen für gelungenes Online-Fundraising“ ¡ Wolfgang Gumpelmaier, ikosom: Crowdfunding Newsletter ¡ ikosom: Handbuch Crowdfunding ¡ Ivana Scharf: Wie macht man ein Museum mobil? Crowdfunding in der kulturellen Bildung ¡ Julia Kaltenbeck: Crowdfunding und Social Payment ¡ Crowdfunding-Gruppe auf FacebookMontag, 18. Juni 12
  24. 24. DANKE FÜR DIE AUFMERKSAMKEIT ¡ E-Mail: wolfgang@gumpelmaier.net ¡ Web: http://www.gumpelmaier.net ¡ Facebook: http://www.facebook.com/gumpelmaier ¡ Twitter: http://www.twitter.com/gumpelmaier ¡ Google+: https://plus.google.com/105128619569745363278/ ¡ Präsentation: http://www.slideshare.net/gumpelmaier ¡ Delicious: http://www.delicious.com/gumpel/crowdfunding 24Montag, 18. Juni 12

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