Pane web & salame 3 - Un bel tagliere di storie dal web

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Pane web & salame 3 - Un bel tagliere di storie dal web

  1. 1. #pwes3PWES320 GIUGNO 2012CASTELLO MALVEZZI - BRESCIA UN BEL TAGLIERE DI STORIE DAL WEB
  2. 2. COS’È PWES3?Le aziende di tutto il mondo utilizzano quotidianamente isocial network per lanciare nuovi servizi, prodotti, campagnepromozionali e soprattutto per entrare in contatto con ipropri clienti. PWES3 è una conferenza in cuisi parla di social media.Le migliori campagnevengono raccontate dai direttiinteressati tra una fetta disalame e un bicchiere di vino.
  3. 3. COS’È PWES3?• Una conferenza che dura una giornata• Un incontro di livello internazionale, alla sua terza edizione• Una possibilità per migliorare le proprie conoscenze in un ambiente informale ma professionale• Un’opportunità per conoscere i migliori casi internazionali, direttamente dalle aziende coinvolte
  4. 4. Di cosa si parlerà?• Lanciare e comunicare una startup tramite i social media• Rilanciare un brand tramite Facebook• Strutturare una campagna pubblicitaria su web• Comunicare un’azienda non profit• Creare community attorno a un museo• Promuovere un prodotto editoriale• Creare una scuola in modo innovativo
  5. 5. A chi si rivolge? • Aziende (piccole, medie e grandi), sia rivolte al settore consumer che al B2B • Professionisti e artigiani • Aziende locali ed esercizi commerciali • Addetti ai lavori (sviluppatori, grafici, web designer, marketing manager) • Studenti e docenti universitari
  6. 6. Quando e dove• 20 Giugno 2012• Dalle 9.30 alle 18.00 (interventi di 20 minuti)• Ingresso gratuito• Castello Malvezzi, a Brescia, ospiterà la manifestazione• Navetta gratuita da/per la stazione di Brescia
  7. 7. Come sonoandate le scorseedizioni? , W EB & S A E, WEB & SA L L "http://www.w3.org/TR/xhtml1/DTD/xhtml1- E transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> N "http://www.w3.org/TR/xhtml1/DTD/xhtml1- transitional.dtd"> A <head profile="http://gmpg.org/xfn/11"> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> N <script PA A <head profile="http://gmpg.org/xfn/11"> src="http://unclepear.com/wp-content/themes/wordpress- ME naked/js/jquery.js" type="text/javascript"></script> <script PA <script src="http://unclepear.com/wp-content/themes/wordpress- src="http://unclepear.com/wp-content/themes/wordpress- ME naked/js/jquery.js" type="text/javascript"></script> naked/js/jquery.scrollTo.js" <script type="text/javascript"></script> src="http://unclepear.com/wp-content/themes/wordpress- naked/js/jquery.scrollTo.js" <script type="text/javascript" type="text/javascript"></script> src="http://unclepear.com/wp-content/themes/wordpress- -DUEMILADIE naked/js/jquery.cycle.all.min.js"></script> <script type="text/javascript" <script src="http://unclepear.com/wp-content/themes/wordpress- src="http://unclepear.com/wp-content/themes/wordpress--DUEMILADIE naked/js/jquery.cycle.all.min.js"></script> naked/js/gio.js" type="text/javascript"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- <title>unclepear</title> naked/js/gio.js" type="text/javascript"></script> CI A- <title>unclepear</title> <style type="text/css" CI A- media="screen"> @import url( <style type="text/css" http://unclepear.com/wp-content/themes/wordpress- media="screen"> naked/style.css ); RES @import url( </style> http://unclepear.com/wp-content/themes/wordpress- naked/style.css ); RES <meta http-equiv="Content-Type" </style> content="text/html; charset=UTF-8" /> <link rel="alternate" -B CI <meta http-equiv="Content-Type" type="application/rss+xml" title="RSS 2.0" content="text/html; charset=UTF-8" /> href="http://unclepear.com/feed/" /> <link rel="alternate" -B <link rel="alternate" - CI type="application/rss+xml" title="RSS 2.0" type="text/xml" title="RSS .92" href="http://unclepear.com/feed/" /> href="http://unclepear.com/feed/rss/" /> <link rel="alternate" <link rel="alternate" - type="text/xml" title="RSS .92" type="application/atom+xml" title="Atom 1.0" href="http://unclepear.com/feed/rss/" /> S href="http://unclepear.com/feed/atom/" /> <link rel="alternate" C P type="application/atom+xml" title="Atom 1.0" O <link rel="pingback" M S href="http://unclepear.com/feed/atom/" /> href="http://unclepear.com/xmlrpc.php" /> IA CA <link C P O <link rel="pingback" M rel=archives title=April 2010 L href="http://unclepear.com/xmlrpc.php" /> IA MEDIA BAR CA <link rel=archives title=April 2010 L MEDIA BAR 2010 2011
  8. 8. WEB & SA PANE, WEB SALAME E, transitional.dtd"> L "http://www.w3.org/TR/xhtml1/DTD/xhtml1- <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> N A <head profile="http://gmpg.org/xfn/11"> <script PA src="http://unclepear.com/wp-content/themes/wordpress- ME naked/js/jquery.js" type="text/javascript"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/jquery.scrollTo.js" type="text/javascript"></script> <script type="text/javascript" src="http://unclepear.com/wp-content/themes/wordpress--DUEMILADIE naked/js/jquery.cycle.all.min.js"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/gio.js" type="text/javascript"></script> <title>unclepear</title> CI A- <style type="text/css" media="screen"> @import url( http://unclepear.com/wp-content/themes/wordpress- SOCIAL MEDIA BARCAMP naked/style.css ); RES </style> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <link rel="alternate" -B CI type="application/rss+xml" title="RSS 2.0" href="http://unclepear.com/feed/" /> <link rel="alternate" - type="text/xml" title="RSS .92" href="http://unclepear.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 1.0" S href="http://unclepear.com/feed/atom/" /> C P O <link rel="pingback" M href="http://unclepear.com/xmlrpc.php" /> IA rel=archives title=April 2010 <link A L C MEDIA B AR Relatori e Talk della prima edizione • Aziende bresciane (tra cui Azienda Agricola il Mosnel, Pasticceria Veneto, Castello Malvezzi) hanno raccontato i loro casi di successo • Altri brand di rilevanza nazionale come ScuolaZoo e MasterNewMedia sono intervenuti portando la loro esperienza • Ricercatori universitari come Ivana Pais e Andrea Piovani hanno proposto interventi riguardanti il Social Business in ambito aziendale e l’applicazione dell’Augmented Reality • Aziende specializzate (Uncle Pear, Studio Synthesis, DD Web Agency e Wave Group) hanno portato interventi di carattere tecnico
  9. 9. WEB & SA E, "http://www.w3.org/TR/xhtml1/DTD/xhtml1- transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> L N A <head profile="http://gmpg.org/xfn/11"> <script PA src="http://unclepear.com/wp-content/themes/wordpress- ME naked/js/jquery.js" type="text/javascript"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/jquery.scrollTo.js" type="text/javascript"></script> <script type="text/javascript" src="http://unclepear.com/wp-content/themes/wordpress--DUEMILADIE naked/js/jquery.cycle.all.min.js"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/gio.js" type="text/javascript"></script> <title>unclepear</title> CI A- <style type="text/css" media="screen"> @import url( http://unclepear.com/wp-content/themes/wordpress- naked/style.css ); RES </style> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <link rel="alternate" -B CI type="application/rss+xml" title="RSS 2.0" href="http://unclepear.com/feed/" /> <link rel="alternate" - type="text/xml" title="RSS .92" href="http://unclepear.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 1.0" S href="http://unclepear.com/feed/atom/" /> C P O <link rel="pingback" M href="http://unclepear.com/xmlrpc.php" /> IA CA <link rel=archives title=April 2010 L MEDIA BAR Al primo Pane, Web e Salame hanno partecipato più di 100 persone, di cui: • 45% imprenditori • 35% operatori di settore (aziende) • 20% studenti, privati, liberi professionisti, accademici
  10. 10. WEB & SA PANE, WEB SALAME II E, transitional.dtd"> L "http://www.w3.org/TR/xhtml1/DTD/xhtml1- <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> N A <head profile="http://gmpg.org/xfn/11"> <script PA src="http://unclepear.com/wp-content/themes/wordpress- ME naked/js/jquery.js" type="text/javascript"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/jquery.scrollTo.js" type="text/javascript"></script> <script type="text/javascript" src="http://unclepear.com/wp-content/themes/wordpress--DUEMILADIE naked/js/jquery.cycle.all.min.js"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/gio.js" type="text/javascript"></script> <title>unclepear</title> CI A- <style type="text/css" media="screen"> @import url( http://unclepear.com/wp-content/themes/wordpress- LA GRANDE ABBUFFATA naked/style.css ); RES </style> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <link rel="alternate" -B CI type="application/rss+xml" title="RSS 2.0" href="http://unclepear.com/feed/" /> <link rel="alternate" - type="text/xml" title="RSS .92" href="http://unclepear.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 1.0" S href="http://unclepear.com/feed/atom/" /> C P O <link rel="pingback" M href="http://unclepear.com/xmlrpc.php" /> IA rel=archives title=April 2010 <link A L C MEDIA B AR Relatori e Talk della seconda edizione • Aziende di rilevanza nazionale (ISBN edizioni) e startup (Geomercato, Shinynote) • Professionisti locali e non (giornalisti, politici) • Docenti universitari (Giuliano Noci del Politecnico di Milano) • Aziende specializzate (Ideato, SEOlab, Applix, Blogo, Uncle Pear, Viral Farm)
  11. 11. WEB & SA E, "http://www.w3.org/TR/xhtml1/DTD/xhtml1- transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> L N A <head profile="http://gmpg.org/xfn/11"> WEB & SA <script PA src="http://unclepear.com/wp-content/themes/wordpress- ME naked/js/jquery.js" type="text/javascript"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/jquery.scrollTo.js" type="text/javascript"></script> <script type="text/javascript" src="http://unclepear.com/wp-content/themes/wordpress- -DUEMILADIE E, naked/js/jquery.cycle.all.min.js"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/gio.js" type="text/javascript"></script> L <title>unclepear</title> CI A- <style type="text/css" media="screen"> @import url( http://unclepear.com/wp-content/themes/wordpress- naked/style.css ); RES "http://www.w3.org/TR/xhtml1/DTD/xhtml1- </style> transitional.dtd"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> <link rel="alternate" -B CI type="application/rss+xml" title="RSS 2.0" N href="http://unclepear.com/feed/" /> <link rel="alternate" - type="text/xml" title="RSS .92" A <head profile="http://gmpg.org/xfn/11"> href="http://unclepear.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 1.0" S href="http://unclepear.com/feed/atom/" /> C P <script PA O <link rel="pingback" M href="http://unclepear.com/xmlrpc.php" /> src="http://unclepear.com/wp-content/themes/wordpress- IA CA <link ME rel=archives title=April 2010 naked/js/jquery.js" type="text/javascript"></script> L <script MEDIA BAR src="http://unclepear.com/wp-content/themes/wordpress- naked/js/jquery.scrollTo.js" type="text/javascript"></script> <script type="text/javascript" src="http://unclepear.com/wp-content/themes/wordpress--DUEMILADIE naked/js/jquery.cycle.all.min.js"></script> <script src="http://unclepear.com/wp-content/themes/wordpress- naked/js/gio.js" type="text/javascript"></script> <title>unclepear</title> CI A- <style type="text/css" media="screen"> @import url( http://unclepear.com/wp-content/themes/wordpress- LA GRANDE ABBUFFATA naked/style.css ); RES </style> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <link rel="alternate" -B CI type="application/rss+xml" title="RSS 2.0" href="http://unclepear.com/feed/" /> <link rel="alternate" - type="text/xml" title="RSS .92" href="http://unclepear.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 1.0" S href="http://unclepear.com/feed/atom/" /> C P O <link rel="pingback" M href="http://unclepear.com/xmlrpc.php" /> IA rel=archives title=April 2010 <link A L C MEDIA B AR A Pane, Web e Salame II hanno partecipato più di 250 persone Sono stati prodotti più di 1.000 tweet L’hastag #pwes è stato trending topic L’evento è stato coperto da tutti i media locali e in streaming sulla homepage del Giornale di Brescia, patrocinato dall’Università di Brescia e dal Comune di Brescia
  12. 12. Vuoi supportarePWES3?Contattaci!
  13. 13. I partner di PWES3 (in aggiornamento)• Media Partner • Partner tecnici • Istituzionali • Sponsor • Giornale di Brescia • Castello Malvezzi • Facoltà di Economia • Xenesys • BresciaOggi.it Brescia • • Igloo lab WebdeBS • Comune di Brescia • Project Group
  14. 14. Perchè supportare PWES3?Supporta uno dei pochi eventiitaliani che parlano di social media.Partecipa alla discussione.Crea la conversazione.Associa il tuo brand a un evento incui si fa innovazione, in modo #pwes3concreto e reale.
  15. 15. #pwes3 Partecipa e supportaci! PWES3 - 20 GIUGNO 2012 - BRESCIA PANEWEBESALAME.COMGummy Industries Fabrizio Martire @betone - fabrizio@gummyindustries.com Alessandro Mininno @alekone - alessandro@gummyindustries.com Davide Dattoli @davidedattoli - info@davidedattoli.it Talent Garden

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