How to create and run a community
May. 7, 2014•0 likes•1,056 views
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This is the presentation I held at the Alta Scuola Politecnica (May 2014).
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How to create and run a community
- 1. Gummy Industries How to create and run a community Alta Scuola Politecnica
- 2. 2 Alessandro Mininno - @alekone - @gummyindustries
- 3. Il consumatore post moderno Why do companies need my work? 3
- 4. 4
- 5. 5
- 6. It worked until 2001 6
- 7. 7
- 8. 8
- 9. CONSUMERS CHANGED 9
- 10. A CHILD SEES 20.000 ADS EVERYYEAR 10
- 11. 8 MINUTES ISTHEAVERAGE ATTENTION SPAN ONTV 11 The attention span of a Goldfish is 9 seconds
- 12. CONSUMERS HAVE NICHETASTES 12
- 13. 13
- 14. 68% OF PEOPLETRUST CONSUMER OPINIONS FOUND ONLINE 14
- 15. 15
- 16. 16 http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/
- 17. Il consumatore post moderno HOW DOTHE BRAND CONCEPT EVOLVE? 17
- 18. “BRANDSARE NOW PUBLIC PROPERTY” 18 Ellen Peatry Leanse - Google Our lawyer assures that’s inaccurate
- 19. 19
- 20. 20
- 21. 21
- 22. Inserisci qui un occhiello 22
- 23. 23
- 24. Il consumatore post moderno THIS ISTHEWORLD THAT IWORK IN 24
- 25. Il consumatore post moderno WHAT ISA COMMUNITY? 25
- 26. “Community is a group of people with unique shared values, behaviors and artifacts.” 26 -The Community RoundTable
- 27. Which offline communities come to your mind? 27
- 28. What do they have in common? 28
- 29. RULES LANGUAGES COMMUNITY MANAGERS PLACE GOAL 29
- 30. Hub Pool Web Apple, DucatiNike Jordan Family
- 31. Il consumatore post moderno WHAT ISA COMMUNITY ONLINE? 31
- 32. 32
- 33. Inserisci qui un occhiello 33
- 34. Inserisci qui un occhiello 34
- 35. W.o.W. 35
- 36. Inserisci qui un occhiello 36
- 37. Inserisci qui un occhiello 37
- 38. Inserisci qui un occhiello 38
- 39. 39 Club Nintendo Italia
- 40. 40
- 41. Inserisci qui un occhiello 41
- 42. 42
- 43. 43
- 44. Il consumatore post moderno USING COMMUNITY TO LEVERAGE COMMUNICATION 44
- 45. 45 https://www.youtube.com/watch?v=bVcAoE-ysbQ
- 46. 46 http://www.youtube.com/watch?v=Tt9NBtW4sbA
- 47. Il consumatore post moderno WHAT BUSINESS HAS A COMMUNITY BUILT-IN? 47
- 48. 48 Come fare innovazione grazie alla rete?
- 49. 49 Come fare innovazione grazie alla rete?
- 50. 50 Come fare innovazione grazie alla rete?
- 51. 51 Come fare innovazione grazie alla rete?
- 52. Come cambia il consumatore? 52
- 53. Inserisci qui un occhiello 53
- 54. Inserisci qui un occhiello 54
- 55. Inserisci qui un occhiello 55
- 56. Gummy Industries S.r.l. Via Manzoni 22/c 25126, Brescia Tel 030 5241468 www.gummyindustries.com twitter.com/gummyindustries info@gummyindustries.com A presto!