Algida listened to the people on their Facebook page.
The people wanted the “Winner Taco” ice cream, that was discontinued years ago.
The company put the ice cream back in production,
and the fans were delighted.
Following the “The men your men could smell like” campaign,
Old Spice answered to hundreds of comments on social media,
with custom made videos.
Old Spice sent a guy out into the woods, in a forest, streaming live its adventure
on Twitch. The users could decide what the man would do.
In the ﬁrst case of real-marketing ever, Oreo reacted to a blackout during the
NBA ﬁnal with this tweet. It changed forever the way (and the timing) in which
digital communication is supposed to react.
The 1-9-90 empirical rule says
that given a community,
1% produces content,
and 90% lurks
Starbucks #whiteCupContest - 4.000 UGC in 3 weeks
400k Images in the ﬁrst week
+ 50% ecommerce sales YoY
When Coca Cola asked to the
internet “Tweet us a text and we
will make something happy”,
people started tweeting them texts
from Hitler’s Mein Kampf.
Coca Cola turned it into beautiful
ASCII art. LOL.
YouTube pays an average of between $2 – $5 per 1000
monetized views. Around only 40% – 60% of the total
views are actually monetized.