Crowdfunding: New Possibilities for Digital Film Financing?

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Presentation of the essay "Crowdfunding: New Possibilities for Digital Film Financing?" which studied the economics characteristics and possibilities of crowdfunding for digital low budget independent movies.
For seminar Geschäftsmodelle in Medienunternehmen (Humboldt-Universität zu Berlin – Philosophische Fakultät III – Institut für Musik- und Medienwissenschaft) by Dr. Stefanie Dänzler

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Crowdfunding: New Possibilities for Digital Film Financing?

  1. 1. Crowdfunding: New Possibilities for Digital Film Financing? Humboldt-Universität zu Berlin – Philosophische Fakultät III Institut für Musik- und Medienwissenschaft Seminar: Geschäftsmodelle in Medienunternehmen Dozent: Dr. Stefanie Dänzler Guim Bonaventura (Matrikelnummer: 525756) Hausarbeitspräsentation, 11. Juli, 2013 Image: Verkami’s logo
  2. 2. Crowdfunding • “Funding alternative that involves pooling financial resources through an open call in the Internet", which is "growing rapidly" in the last years (Matos: 2012) • Any purpose: company, product, campaign, … or media • Main characteristics of crowdfunding: • Internet • Direct connection creator/producer – film target • Independence • Non-exclusive funding system • Subject restriction: small budget independent narrative movies • Crowdfunding for film: entire project or its parts
  3. 3. Problems and questions • Funding question • Reliability question • How long can last? • Fraud • Social context problem • Moral question • Who? • What?
  4. 4. First conclusions • Already implemented in Germany • Startnext, Taz zahlt ich… • Development till 2020 • Limits? • Funding, reliability, moral questions • Supports? • Specific tax legislation, equalization to patronizing • Economic alternatives • Sales model • Film production only after financing is complete • Non-exclusive • Participation of the investors, “backers” (Sala: 2013) • Added value • Direct contact creator/producer-film target • Participation of the investors • Moral value
  5. 5. Bibliography • Business Model Foundry (2013): “Business Model Canvas”. In: http://www.businessmodelgeneration.com/canvas (8.7.2013) • MATOS, Henrique Nuno Ferreira da Cruz: Crowdfunding, Material Incentives and Performance. Universidade Católica Portuguesa, 2012. • Núvol (2013): “Joan Sala: ‘El crowdfunding no pot substituir el finançament tradicional’”. In: http://www.nuvol.com/entrevistes/joan-sala-el-crowdfunding-no-pot-substituir-el-financament-tradicional/ (8.7.2013) • TED (2013): “Amanda Palmer: The Art of Asking”. In: http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html (8.7.2013) Webpages: • berlincrowd.com • decorrespondent.nl • kickstarter.com • startnext.de • taz.de/zeitung/tazinfo/taz-zahl-ich • verkami.com Logo on cover page by Verkami.
  6. 6. Crowdfunding: New Possibilities for Digital Film Financing? Humboldt-Universität zu Berlin – Philosophische Fakultät III Institut für Musik- und Medienwissenschaft Seminar: Geschäftsmodelle in Medienunternehmen Dozent: Dr. Stefanie Dänzler Guim Bonaventura, 2013 © images of their owners

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