Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The End of Fame                       as we know itGuillaume DecugisCo-Founder & CEOScoop.it@gdecugis
Famous people in history
Famous people today
The Model for Fame in History       The     Famous                   “One to Many”      The   Storytellers  The Rest of Us
Fame, Content & Media Creation               Fame       Media          Content
Media Creation & Distribution1000 BC     1200 AD            1848 AD                      Distribution 
Mass Media.Mass distribution, narrow creation. 1923           1940             1969                       Distribution 
The Andy Warhol Promise      “In the future, everyone will      be world-famous for      15 minutes.”      Andy Warhol
The Modern Model for Fame Pre-Internet          The        Famous                      “One to Many”         The      Stor...
A Brief History of the Web (Publishing)                                                                         1-click Sh...
Internet > Mass Media      Mass Distribution       Mass Creation
So has anything changed?
Wider at the top?
We still have (Internet) Celebrities
But we also have lots of noise    I’m talking      to you!                       I’mlooking                         for you!
It’s hard to get heard !
It’s hard to be found !
Networking over time
The long-tailPopularity                 Interests
It’s the topic, stupid!   People-Centric            Topic-Centric    Social Graph            Interest GraphMy Friends / Co...
4 steps to the new celebrity1   Focus on a Topic
4 steps to the new celebrity1   Focus on a topic2   Don’t just Create but also Curate
4 steps to the new celebrity1   Focus on a topic2   Don’t just Create but also Curate3   Show expertise
4 steps to the new celebrity1   Focus on a topic2   Show expertise3   Don’t just Create but also Curate4   Build your Comm...
How Scoop.it helps1   Focus on a topic
How Scoop.it helps1   Focus on a topic2   Don’t just Create: Curate
How Scoop.it helps1   Focus on a topic2   Don’t just Create: Curate3   Show Expertise
How Scoop.it helps1   Focus on a topic2   Don’t just Create: Curate3   Show expertise4   Build your Community    of intere...
Thank you!Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
How to be yourself a good deal? Personal Branding
Next
Upcoming SlideShare
How to be yourself a good deal? Personal Branding
Next
Download to read offline and view in fullscreen.

Share

The end of fame (as we know it)

Download to read offline

My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?

A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

The end of fame (as we know it)

  1. The End of Fame as we know itGuillaume DecugisCo-Founder & CEOScoop.it@gdecugis
  2. Famous people in history
  3. Famous people today
  4. The Model for Fame in History The Famous “One to Many” The Storytellers The Rest of Us
  5. Fame, Content & Media Creation Fame Media Content
  6. Media Creation & Distribution1000 BC 1200 AD 1848 AD Distribution 
  7. Mass Media.Mass distribution, narrow creation. 1923 1940 1969 Distribution 
  8. The Andy Warhol Promise “In the future, everyone will be world-famous for 15 minutes.” Andy Warhol
  9. The Modern Model for Fame Pre-Internet The Famous “One to Many” The Storytellers Faster The Rest of Us
  10. A Brief History of the Web (Publishing) 1-click Sharing & Curation# of People Publishing Microblogging& Social Networking Blogs HTML Simplicity of Publishing
  11. Internet > Mass Media Mass Distribution Mass Creation
  12. So has anything changed?
  13. Wider at the top?
  14. We still have (Internet) Celebrities
  15. But we also have lots of noise I’m talking to you! I’mlooking for you!
  16. It’s hard to get heard !
  17. It’s hard to be found !
  18. Networking over time
  19. The long-tailPopularity Interests
  20. It’s the topic, stupid! People-Centric Topic-Centric Social Graph Interest GraphMy Friends / Contacts My Interests “On the Web, everyone will be famous to fifteen people” Nick Currie aka Momus
  21. 4 steps to the new celebrity1 Focus on a Topic
  22. 4 steps to the new celebrity1 Focus on a topic2 Don’t just Create but also Curate
  23. 4 steps to the new celebrity1 Focus on a topic2 Don’t just Create but also Curate3 Show expertise
  24. 4 steps to the new celebrity1 Focus on a topic2 Show expertise3 Don’t just Create but also Curate4 Build your Community of interests
  25. How Scoop.it helps1 Focus on a topic
  26. How Scoop.it helps1 Focus on a topic2 Don’t just Create: Curate
  27. How Scoop.it helps1 Focus on a topic2 Don’t just Create: Curate3 Show Expertise
  28. How Scoop.it helps1 Focus on a topic2 Don’t just Create: Curate3 Show expertise4 Build your Community of interests
  29. Thank you!Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis
  • hellosamyoo

    Sep. 20, 2013
  • lofipunk

    Jun. 9, 2013
  • araknes

    Dec. 17, 2012
  • brucemacv

    Nov. 21, 2012
  • reddy0800

    Nov. 21, 2012
  • FeiGao2

    Nov. 21, 2012
  • milagrosocasio

    Nov. 21, 2012
  • baheythabet

    Nov. 21, 2012
  • redysatria

    Nov. 21, 2012
  • ffab

    Nov. 21, 2012
  • wepyirang

    Nov. 21, 2012
  • annatata

    Nov. 21, 2012
  • kodatt

    Nov. 20, 2012
  • sea4you

    Nov. 20, 2012
  • sylvainkalache

    Nov. 20, 2012
  • Scoopit

    Nov. 20, 2012

My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now? A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.

Views

Total views

65,613

On Slideshare

0

From embeds

0

Number of embeds

18,924

Actions

Downloads

89

Shares

0

Comments

0

Likes

16

×