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The App Economy - #pmicloud

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L’App economy: un’opportunità per l’economia digitale

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The App Economy - #pmicloud

  1. 1. L’App economy: un’opportunità per l’economia digitale Ing. Guido Nardogiovedì 11 aprile 2013
  2. 2. 1 Introduzione 2 Economia delle apps 3 Apple e Google 4 Modelli di business 5 Monetizzazione 6 Casi di studio 7 Q&Agiovedì 11 aprile 2013
  3. 3. Introduzione Le applicazioni (apps) sono programmi di vario tipo sviluppati per poter funzionare su diversi dispositivi, quali pc, Smartphone, tablet, internet tv, siti di social network, ecc. Apple è stata lazienda pioniera con il primo App Store il 10 luglio 2008, mettendo a disposizione degli utenti circa 500 apps (attualmente si è arrivati a oltre 300.000). Secondo uno studio della società di ricerche Idc, il numero di applicazioni scaricate dagli smartphone crescerà del 60% entro il 2014 e genererà un giro d’affari globale di circa 35 miliardi di dollari, con poco meno di 77 mila applicazioni scaricate Fonte: "Worldwide and U.S. Mobile Applications, storefronts and developer 2010-2014 Forecasts", IDC.giovedì 11 aprile 2013
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  6. 6. Si inizia a parlare così dell’avvento di una “appnomics” ovvero di una “economia delle applicazioni”.giovedì 11 aprile 2013
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  13. 13. Modelli di Business Testogiovedì 11 aprile 2013
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  15. 15. Q&Agiovedì 11 aprile 2013
  16. 16. THANKS Ing. Guido Nardo Head of Innovation ETC Engineering Srl - ITALY Vision Lab Apps Founder guido.nardo@gmail.com www.linkedIn.com/in/guidonardogiovedì 11 aprile 2013

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