Digital Campaigning Presentation to Conservative Renewal Conference

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Digital Campaigning Presentation to Conservative Renewal Conference by Paul Staines of Guido Fawkes / WESS / MessageSpace

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Digital Campaigning Presentation to Conservative Renewal Conference

  1. 1. MERLIN MOBILE CANvassing app
  2. 2. the case for an app - paper-based canvassing is inefficient, time consuming and not interactive - voter data captured is less rich, and more prone to human error - canvass sheets are hand-written and then keyed back into merlin - data is slow to reach the centre, and slow to reach the field - smartphone penetration will be 74% by 2015 [probably higher among activists] - participation can be measured and controlled (re. candidates)
  3. 3. merlin user complaints - “the software is creakingly slow, buggy and not remotely intuitive” - “electoral roll updates are irregular and infrequent” - “activists regularly knock on doors to find the resident is not as described” - “updating information is arbitrary, with no obvious fields on canvas sheets” - “it takes a long time to train anyone, also very acronym heavy” - “the complexity and bad design mean we are constantly calling the help desk” - “papers can get mislaid, forgotten about, left in a drawer etc”
  4. 4. current merlin data flow voter list compiled sheets printed & distributed canvassers knock up canvass sheets returned sit in agent’s in-tray input to merlin terminal - software dates back to the 1980s & requires regular tech support - data entry is “clunky” and counter-intuitive - widespread complaints from end users
  5. 5. current merlin data flow voter list compiled sheets printed & distributed canvassers knock up canvass sheets returned sit in agent’s in-tray input to merlin terminal
  6. 6. - make most effective use of field resources - help agents manage field ops - help activists canvass in unfamiliar areas helping you win 40/40
  7. 7. app data flow canvassers knock up enter returns on street app installed on mobile automatically uploaded
  8. 8. - canvass data & engagement returned in real-time - voter mapping - walks activist through relevant talking points - opportunities for automated follow-up actions - user-friendly, web-based agent dashboard - dashboard monitors & flags voter issues CANVASSING
  9. 9. - allows better allocation of in-field resources - makes polling station telling interactive - agent can see real-time heat map - push notification messages to volunteers - incentivise / reward activity GET OUT THE VOTE
  10. 10. voter map issue tracker follow up action app functionality
  11. 11. privacy & security - agent authorises app users via text or email - data accessibility time-limited - app can be remote-wiped - device location when using app always available - full AUDIT TRAIL
  12. 12. Time estimates - scoping: 1 week on site, 2 weeks off site - contract specification & sign-off: 3 weeks - build and test: 10 weeks beta version In the field within 3 months - reiteration and field testing: 10 weeks final version In the field within 6 months - these are conservative estimates
  13. 13. future development - fully extract database from merlin - rebuild database to be big data ready - augment database with big data - integrate email, mailshots and real-time advertising data that follows user - enhanced voter engagement tracking - phone / Street stall canvass from within the app
  14. 14. MERLIN MOBILE CANvassing app paperless data collection quicker and less prone to error cheaper, faster and easier more data, better quality data will please activists

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