GuideStar India on How PSEs can Partner with NGOs for CSR
GuideStar India’s PresentationEssential elements of Partner NGO Selection andMeasuring the EffectivenessWorkshop on Corporate Social Responsibility for PSEsFebruary 16, 2012 – MumbaiOrganised byDepartment of Public Enterprises, Government of India &Bombay Chamber of Commerce & Industry
Let’s play on the SpectrogramWorking with Working withNGO Partners NGO Partnersis great! does not work!
Let’s play on the SpectrogramWe easily find Where are theNGO Partners NGOs?of our choice
Voices How can we find orgs How do we get toWe want to work with doing similar work so know of workshops/ NGOs. Where do we that we can awards/ newfind suitable & reliable collaborate/compare/ opportunities for our ones? learn? partners? How do we find NGO partners that meet our criteria? Is there a way to let Is there a quick way to people know our check NGO credibility? current needs? Is there one place where we can find everything about NGOs?
How to select NGO Partners Assumptions You have decided your CSR objectives & goals You have a clear CSR strategy You have decided to partner with NGOs Your chance of finding the right NGO Partner(s) isas good as how your clear you are about what you want them to do
What we will discuss Specify SearchDefine Define what Invite for Evaluaspecific criteri you applic partne te ations a want to ations rs know
Define Specifications Geography Theme/ cause/ communities Your Role/ type of intervention Budget Expectation from NGO/ capability Level of engagement
Define Criteria Legal compliance Financial diligence Governance Transparency & Accountability Effectiveness: Theory of Change, Metrics, Efficiency Size & capacity/ willingness Reputation/ Recognition/ Certifications/third party evaluations/ Supporters
Specify what you want to knowAbout the organisationAbout the location/communityAbout the causeAbout the projectShare your criteria & selection process
Search for Partners Search instantly on www.guidestarindia.org using criteria filters/ Propoor/ Karmayog/ Indianngos Search accredited lists/ partners of grant makers Ask around: local area, local government, other PSEs, ask employees Explore co-funding, leverage government programmes Engage a facilitator/ consultant
Where are the NGOs?CSO CAPART3.2mn regd 26,0001.8 mn contacted0.5mn traced NPS – Planning Commission 39945 FCRA Maharashtra 42,000 CSO: 4.84 L regd 0.40 L contacted 0.08 responded IT State: 10.25 L 100,000 ITR 50,000 reg p.a. in 2010-11
What happens when come get together Jammu & Kashmir GiveIndia 308 NGOs 365 Give India + Credibility Alliance : 439 Himachal Pradesh Chandiga 199 Give India + Credibility Alliance + GuideStar India: 1321 GuideStar India access: 38992 rh Uttarakhand 78 523 Haryan Delhi Sikkim a 2712 18 563 Rajastha Uttar Pradesh Assam n 6003 Bihar 915 1639 1726 Madhya Pradesh West Gujarat 1607 Benga 2258 l 3884Daman & Diu Arunachal Pradesh 112 4 Orissa Nagaland 186 Dadra & 1854 Manipur 758 Maharashtra Nagar Haveli Mizoram 50 3956 7 Tripura 154 Andhra Meghalaya 86 Pradesh 2246 Karnataka 2045 Andaman & Nicobar Puducherr 10 y Lakshadweep Tamil Nadu 70 4 2605 Kerala 817
What is GuideStar India’s reachGuideStar India is an online, fully searchable database ofreliable and comparable information on NGOs registered inIndia.1700 NGOs with different levels of validationAt least verified for-Registration as trust/ society/ sec 25 company- IT PAN- Proof of current existence Additional validation -Memberships/ Accreditation/ Supporters -Scanned copies of ITR, Audited Accounts, FCRA & Tax certificates38000+ NGOs on email5000+ NGO documents
What NGOs say about GuideStar India“Opportunity knocks at your door onlyonce but GuideStar India knocks atyour door again and again until yougrab the opportunity! ” FatimaLawrence, President, LakkasandraAshwini Mahila Sangha “Soon after being a part of GuideStar India, we got an opportunity to attend an IT Workshop conducted by NASSCOM Foundation. Through this workshop we could familiarize with various online tools to promote our cause. Our presence on the Guidestar India website and a social networking site, in fact has helped us to get associated with an industry donor, who was looking for a small NGO. It is a phenomenal long term value addition from Guidestar India to a small NGO like ours within a few months of association." Dr Usha Pillai, Chairperson, IDEA Foundation
What Donors say about GuideStar India“The credibility of organisations is key tohow we select our partner charities. As partof our detailed due diligence procedure, weuse the resources provided byGuideStar India to ensure that donationsmake the maximum impact and funds aredistributed responsibly and effectively.”Abha Thorat-Shah, Director, The BritishAsian Trust Our member Table in Ahmedabad wanted to build a school in the Rural part of North Gujarat. They contacted various people and local references to qualify and identify a suitable project. After several months of futile exercise, we approached GuideStar India. They updated their Blog and also sent email communication to various shortlisted NGOs on their database. The response from NGOs was overwhelming. We then started shortlisting and qualifying the various requirements quoted by various schools. We finally selected Adwait Vidhyamandir, Jaasra (North Gujarat). The role of GuideStar has been most critical in getting us together. People are surprised to see our association with Adwait Vidyamandir and also Village Jaasra since we had no association prior. It is generally seen that people try to carry out service projects only in native village or village with direct reference. In our case we trusted the due diligence of Guidestar in enrolling the NGOs.
Who uses GuideStar India 15000+ unique visitors 129000+ page views “Soon after being a part of GuideStar India, we got to attend anIT Workshop conducted by NASSCOM Foundation. Ourpresence on the Guidestar India and a social networking sitehas helped us to get an industry donor looking for a smallNGO. It is a phenomenal long term value from GuidestarIndia to a small NGO like ours within a few months.” Dr UshaPillai, Chairperson, IDEA Foundation Benefits: Training workshops, volunteers, fast track registration for fundraising & other programmes, monetary & in-kind donations, corporate relationships, winning awards, etc.
Invite ApplicationsCreate a form that allows comparison &evaluation, do not ask for what existsCreate a target list, reach out, not over reachAsk around: local area, local government, otherPSEs, ask employeesExplore co-funding, leverage governmentprogrammesEngage a facilitator/ consultant
Evaluate ProjectDoes it fulfill a needCommunity involvement Be supportive,Costs help the NGO think through theKey activities costs, risks, critical path,Capacity to scale, implement & sustain identify areas where you canDeliverables & metrics help themAssumptions & Risks implement with your resources & skillsCo funding/ leverage other schemesLevel of engagement: staff/ families/ suppliersContribution of skillsHow does it meet your CSR objectives & goals
NGO Sector Resources to leverage www.guidestarindia.org How do we all link up to TISS National CSR Hub NGO India 2012www.credibilityalliance.org March 16-18 Gurgaon
Some posersUse your unique strengths as PSEs toidentify projects, partner with NGOs &the NGO sector• How about supporting the creation of arobust pool of NGO partners•Support the Mapping NGOs acrossIndia•Support Capacity building for NGOs•Demolish language barriers•Create platform to share amongst PSEs•How to bring the voice of thecommunity
Thank you!Pushpa Aman SinghCEOpushpa@guidestarindia.orgGuideStar IndiaAn initiative of Civil Society Information Services India814-A wing, Corporate Avenue | Sonawala Road |Goregaon (E) | Mumbai 400 063. India.Ph: +91-22-26856900/99 | Visit www.guidestarindia.organd http://guidestarindia.blogspot.com/Follow us on http://twitter.com/GuideStarIndia Likehttp://www.facebook.com/guidestarindia