How to hit your End-of-Year
fundraising goals with Goodshop
& more!

November 2013
Scott Garell
CEO, goodsearch
scott.garell@goodsearch.com

Erinn Andrews
Senior Director, Nonprofit Strategy,
GuideStar USA...
Our mission is to empower anyone to
change the world through their simple,
everyday actions.
• More than $10

million donated

• Over 110,000 non-profits and schools
• More than 15
• Over 1.2

million users last yea...
the dailygood experience
LIVE SITE DEMONSTRATION
A new homepage experience & the easiest way to raise more

Raise more with new daily actions
Track your earnings & progres...
ways to earn:

you act, we’ll donate!

Yahoo!-powered search engine that
earns about a penny each time you
search the web....
The new Goodshop experience
Newly re-designed online shopping mall!
Shop 4,000+ top brands including Amazon, Macy’s, Staples, Target & more!
Your caus...
Goodshop.com – new homepage

September 2013

©2013 Goodsearch, LLC All Rights Reserved

10
Exclusive merchant page – coupons & donations

September 2013

©2013 Goodsearch, LLC All Rights Reserved

11
Get donation alerts wherever you’re doing your online shopping

Earn donations when your supporters directly visit 4,000+ ...
Goodshop To-Go

http://www.goodsearch.com/goodto-go

CUSTOM URL FOR YOUR CAUSE AVAILABLE
August 2013

©2013 Goodsearch, LL...
THE MATH
AMERICANS WILL SPEND NEARLY $800 ON SHOPPING THIS HOLIDAY SEASON
AVERAGE DONATION IS 3%

YEAR

August 2013

EARN ...
spread the word
core strategies
•

Set specific Goodsearch goals – by category, or time-frame, or supporter
count - and share them with yo...
where to share
• Go wild online: email, social media, blog
• Drive it live: workshops, webinars, volunteer event sign-ups
...
where to share
• Dedicate a section on your site: “Ways to Donate for Free”

http://campnanowrimo.org/more-ways-to-give
Au...
samples
Hi XX,

Email

Thanks for supporting us with your daily Goodsearch actions – every little bit adds up to make a bi...
resources
•

Our team is here to help you - get in touch at information@goodsearch.com and we’ll
be happy to assist!
•

We...
thank you
we look forward to doing
good with you!
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GuideStar Webinar (11/14/13) - How to Exceed Your 2013 Fundraising Goals

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Worried about missing your 2013 fundraising goals? Join Goodsearch CEO Scott Garell for some quick tips on how you can raise money for free this year from your supporters' actions, such as web search, shopping online, dining out, playing games and more. Goodsearch has already donated more than $10 million to worthy causes just like yours. Join us to learn more.

Presenters: Scott Garell, CEO, Goodsearch.com; and Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar USA (moderator)

Published in: Business, Technology, Design
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GuideStar Webinar (11/14/13) - How to Exceed Your 2013 Fundraising Goals

  1. 1. How to hit your End-of-Year fundraising goals with Goodshop & more! November 2013
  2. 2. Scott Garell CEO, goodsearch scott.garell@goodsearch.com Erinn Andrews Senior Director, Nonprofit Strategy, GuideStar USA eandrews@guidestar.org April 2013 ©2013 Goodsearch, LLC All Rights Reserved 2
  3. 3. Our mission is to empower anyone to change the world through their simple, everyday actions.
  4. 4. • More than $10 million donated • Over 110,000 non-profits and schools • More than 15 • Over 1.2 million users last year billion charitable actions ©2013 Goodsearch, LLC All Rights Reserved 4
  5. 5. the dailygood experience LIVE SITE DEMONSTRATION
  6. 6. A new homepage experience & the easiest way to raise more Raise more with new daily actions Track your earnings & progress over time See who else is giving back to your cause A new way to do good, daily! August 2013 ©2013 Goodsearch, LLC All Rights Reserved 6
  7. 7. ways to earn: you act, we’ll donate! Yahoo!-powered search engine that earns about a penny each time you search the web. A range of popular online games (Solitaire, Mahjongg, Trizzle & more!) that earn donations. Over 2,800 merchants that donate a percentage of each purchase – plus users can find money-saving coupons! TV commercials featuring top products & brands, and we’ll donate 2 cents to your cause for every ad watched. Over 10,000 restaurants participating nationwide that donate up to 6%. Deals, trials and app downloads that raise donations for your cause! A chance to raise up to $1 per completed survey. Earn donations when swiping your credit card at stores like Burger King, Old Navy, 7/11 & more, in 50k spots! September 2013 ©2013 Goodsearch, LLC All Rights Reserved 7
  8. 8. The new Goodshop experience
  9. 9. Newly re-designed online shopping mall! Shop 4,000+ top brands including Amazon, Macy’s, Staples, Target & more! Your cause earns up to 20% back with every purchase from your supporters The new look works faster & is mobile-friendly Brand new Holiday category to make every gift give back September 2013 ©2013 Goodsearch, LLC All Rights Reserved 9
  10. 10. Goodshop.com – new homepage September 2013 ©2013 Goodsearch, LLC All Rights Reserved 10
  11. 11. Exclusive merchant page – coupons & donations September 2013 ©2013 Goodsearch, LLC All Rights Reserved 11
  12. 12. Get donation alerts wherever you’re doing your online shopping Earn donations when your supporters directly visit 4,000+ partner + stores Raise up to 20% of your purchase & choose from 100,000 coupons Guarantee donations with one download - just set it and forget it! August 2013 ©2013 Goodsearch, LLC All Rights Reserved 12
  13. 13. Goodshop To-Go http://www.goodsearch.com/goodto-go CUSTOM URL FOR YOUR CAUSE AVAILABLE August 2013 ©2013 Goodsearch, LLC All Rights Reserved 13
  14. 14. THE MATH AMERICANS WILL SPEND NEARLY $800 ON SHOPPING THIS HOLIDAY SEASON AVERAGE DONATION IS 3% YEAR August 2013 EARN $24 THIS HOLIDAY SEASON FOR EACH SUPPORTER & MORE DURING ©2013 Goodsearch, LLC All Rights Reserved 14
  15. 15. spread the word
  16. 16. core strategies • Set specific Goodsearch goals – by category, or time-frame, or supporter count - and share them with your supporters: “We want to hit $500 raised through Goodshop this month.” • Incorporate Goodsearch & Goodshop into your internal marketing strategy. • Impact, impact, impact! Let your supporters know what the donations can buy and why every little bit can matter. • Double the good: every time you spread the word to one supporter, ask them to invite a friend as well! August 2013 ©2013 Goodsearch, LLC All Rights Reserved 16
  17. 17. where to share • Go wild online: email, social media, blog • Drive it live: workshops, webinars, volunteer event sign-ups • Think outside the box: sweepstakes, email signatures & footers • Look within: set up Goodshop To-Go on all work computers, set Goodsearch as your default engine August 2013 ©2013 Goodsearch, LLC All Rights Reserved 17
  18. 18. where to share • Dedicate a section on your site: “Ways to Donate for Free” http://campnanowrimo.org/more-ways-to-give August 2013 ©2013 Goodsearch, LLC All Rights Reserved 18
  19. 19. samples Hi XX, Email Thanks for supporting us with your daily Goodsearch actions – every little bit adds up to make a big difference! As the Holidays roll around, there’s another free & easy way you can help. It’s called Goodshop, where you can raise up to 20% of your purchases simply by shopping online at over 4,000+ major brands like Amazon, Macy’s, Staples & more! Get ‘Goodshopping’ today & make the Holidays matter this year: www.goodshop.com. Warmly, [[Cause Name][ Facebook “Just ONE small action from you = continuous donations for our cause! Simply download Goodshop To-Go and raise up to 20% when you shop online. Learn more: www.goodsearch.com/goodt o-go. August 2013 Twitter “With re-vamped Goodshop, your Holiday shopping at 4,000+ stores can earn us donations! Learn more: www.goodshop.com.” ©2013 Goodsearch, LLC All Rights Reserved 19
  20. 20. resources • Our team is here to help you - get in touch at information@goodsearch.com and we’ll be happy to assist! • We can work with you on copy for a ‘free ways to donate’ section on your site • We’d love to help brainstorm competition ideas or copy for social media • You can also find the answers to many of your questions about Goodswipe and our other new ways to earn at our FAQ pages: http://www.goodsearch.com/faq • For additional resources to spread the word, visit the links on our site pages: http://www.goodsearch.com/getinvolved.aspx • Also – check out our other presentations at: http://www.slideshare.net/search/slideshow?searchfrom=header&q=Goodsearch August 2013 ©2013 Goodsearch, LLC All Rights Reserved 20
  21. 21. thank you we look forward to doing good with you!

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