GuideStar Webinar (04/09/13) - 3 Steps to Raising $25K or More In 2013 With GoodSearch


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GuideStar Webinar (04/09/13) - 3 Steps to Raising $25K or More In 2013 With GoodSearch

  1. 1. 3 steps to raising $25,000 or more in 2013 with Goodsearch A campaign guide to increasing membership and activity
  2. 2. Scott Garell CEO, goodsearch Lindsay Nichols Communications Director, GuideStar USA lnichols@guidestar.orgApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 2
  3. 3. Thanks for participating in the GuideStar Exchange!What’s to come: An easier, more user-friendly way to submit information to the GuideStar Exchange (VERY SOON!) Bronze, silver, and gold logos that indicate the level of a nonprofits participation in the GuideStar Exchange New benefits A longer period between required updates – 24 months rather than 18 monthsApril 2013 ©2013 Goodsearch, LLC All Rights Reserved
  4. 4. What is Goodsearch? Our mission at Goodsearch is to empower anyone to change the world through their simple everyday actions.
  5. 5. What is Goodsearch? • Over 109,000 nonprofits and schools • More than 15 million users last year • Almost $10 million donated • Over 1 billion charitable actionsApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 5
  6. 6. What is Goodsearch? PRODUCT DEMONSTRATIONApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 6
  7. 7. How To Raise Over $25,000 in 2013 The average loyal Goodsearch Supporter CAN earn $100 annually & Average 5 $500 in $500 in 1 survey or offer searches daily shopping annuallyll dining annually per week $18 earned $15 earned $17 earned $50 earned Total $100 earned donation annually 250 loyal supporters x $100 = $25,000 April 2013 ©2013 Goodsearch, LLC All Rights Reserved 7
  8. 8. 3 simple steps to raising $25,000This guide includes key communication strategies and marketingtemplates, all boiled down to three easy steps to your success:1. Set a goal2. Rally your support base3. Take daily action in the workplaceApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 8
  9. 9. 1 – Set a goal (the math is easy!)
  10. 10. Set A Goal1. Determine how many people you can get to use Goodsearch to support your cause2. Multiply by $100 per supporter3. Manage and monitor progressApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 10
  11. 11. 2 – Rally your support base (think broadly, be creative!)
  12. 12. Build Your Support BaseGet Your Board On Board• Add your Goodsearch partnership as an agenda item for your next board meeting• Demonstrate or explain to your board how Goodsearch works • Goodsearch How it Works Video:• Make it easy: Use the chart to demonstrate how easy it is for a user to earn $100 in a year• State your Goodsearch Fundraising Goal• Ask the board to pledge to register as a supporter of your cause on Goodsearch and help reach the goal• Double your impact: ask each board member to invite a friend, partner or spouseApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 12
  13. 13. Build Your Support BaseEngage Your Employees• Email your employees and ask them to support your charity on Goodsearch • You can use the sample email on the next slide• Demonstrate Goodsearch in a weekly team meeting • Show the video • Explore the website• Encourage your managers to discuss using Goodsearch in their weekly team meetings• Show your employees how easy it is to get to $100 in donations through simple daily actions• Set up a challenge: have an internal fundraising drive to see how much your office can raise via Goodsearch – create teams, goals, deadlines and mini- competitions.April 2013 ©2013 Goodsearch, LLC All Rights Reserved 13
  14. 14. Sample Employee Email Dear Colleague, We’ve registered The United Way of the Bay Area with, a company that helps non- profits like ours raise funds through the everyday actions of our supporters! Every time you use a Goodsearch service, they donate approximately half of the revenue they make to the non-profit you’ve designated. Here is a short video on how it works: Here is how you can help: • Use when you search the internet – it works just like any other search engine with the added bonus that they will donate a penny to us every time you do! • Use when you shop online – they work with more than 2,800 major brands, have over 100,000 coupons and donate a percentage of every purchase you make to us • Enroll with - they will donate up to 6% of every dollar you spend when you eat at one of 10,000 participating restaurants • Download the United Way Bay Area Good To-Go add-ons to earn donations every time you search and shop. You can also get coupon alerts and donation reminders as you visit any of the 2,800 stores in Goodshop. Get them here: We’d like to begin building our presence on Please join our community on and help us raise money for our mission. Get started by choosing our cause here: 2013 ©2013 Goodsearch, LLC All Rights Reserved 14
  15. 15. Build Your Support BaseEmpower Your Volunteers & Supporters• Engage your audience through your normal channels: email, newsletters, direct mail, social media, field visits, volunteer orientations.• Show them how they can easily support you in their everyday lives • Goodsearch Video:• Ask them to join you on Goodsearch• Set goals: communicate these goals in your initial communication EX: We’re trying to reach 250 supporters on Goodsearch by April 30. Join Goodsearch and support our cause!• Demonstrate the impact: Explain how their every day actions can add up to big dollars for your cause and what you can do with that.April 2013 ©2013 Goodsearch, LLC All Rights Reserved 15
  16. 16. Sample Facebook Campaign(Slide 1 of 2)1. Activate your Fan base with a viral post: “We’re trying to reach 250 supporters on Goodsearch by Apr. 30. Please join us and support our cause by searching, shopping, game playing, or dining at local restaurants. Register here and support our cause:”1. Educate your audience by showing them how it works: “Find out how you can support our cause through your simple everyday actions of searching and shopping online. Watch this short video to see how you can help: 2013 ©2013 Goodsearch, LLC All Rights Reserved 16
  17. 17. Sample Facebook Campaign(Slide 2 of 2)3. Offer your supporters an easy way to get started: Donate a % of your online purchases to our cause automatically when you download Goodshop To-Go. It’s quick and easy: Keep your audience updated on your progress “We’re close to reaching our goal! We’ve added 125 new supporters today and need 125 more by Apr 30. If you haven’t joined us on Goodsearch yet, please sign up here: and help support our cause!”April 2013 ©2013 Goodsearch, LLC All Rights Reserved 17
  18. 18. Sample Email CampaignSend your supporters an email to letthem know about how usingGoodsearch can benefit yourorganization:“Dear Supporter,We have a new way for you to helpsupport our cause every day just by searching and shopping online, dining out at yourfavorite restaurants, taking surveys or playing online games.Our cause is partnered with Goodsearch,com. You can find out more about Goodsearchby watching this short video that explains how it works: goal is to have 250 supporters using Goodsearch to benefit the organization by April30. Please join us and invite a friend. Sign up here.April 2013 ©2013 Goodsearch, LLC All Rights Reserved 18
  19. 19. Sample Twitter Campaign1. Announce your campaign and activate your Twitter audience “We’re trying to reach 250 supporters on Goodsearch by Apr 30. Join us and invite a friend Join here:!”2. Educate them on Goodsearch “Did you know that a Goodsearch user can earn more than $100 for charity by searching and shopping online or dining out? Join here:!”3. Offer an easy way to get started “Donate a % of your purchases to us automatically when you download Goodshop To-Go:”4. Update your followers frequently on your progress “We’ve added 100 new supporters and growing. Ask your friends and family to join you!!”April 2013 ©2013 Goodsearch, LLC All Rights Reserved 19
  20. 20. Key Takeaways – Top Tips• Show that it’s easy• Motivate supporters by showing impact• Motivate supporters by setting goals and deadlines• Motivate supporters by setting up teams, competitions or challenges• Double your impact – ask every supporter to invite a friend, spouse, or co-workerApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 20
  21. 21. 3 – Take daily action in the workplace (simple activities, every day!)
  22. 22. Integrate your Office Make it a habit Download Goodshop To-Go and earn donations when you search or shop without even visiting our site: April 2013 ©2013 Goodsearch, LLC All Rights Reserved 22
  23. 23. Buy Office Supplies - Goodshop• Use Goodshop Partners when ordering office supplies • Office Supplies supplies-category/coupons • Computers & Laptops hardware-electronics-category/coupons • Ink & Toner ink-toner-category/coupons April 2013 ©2013 Goodsearch, LLC All Rights Reserved 23
  24. 24. Book Travel – Goodshop• Book travel through Goodshop • Airfare & Rail airfare-and-rail-category/coupons • Hotel hotels-and-cruises-category/coupons • Car Rental rental-category/couponsApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 24
  25. 25. Treat Your Team – Gooddining• Having a Staff Appreciation event? Have your meal catered by a Gooddining restaurant or dine out at one.• Meeting with a local business to discuss how they can support your organization? Take them to a Gooddining restaurant and drive your point home when you earn a donation from your meal.• Having an event and need to feed a lot of volunteers? Order pizza from a participating restaurant and earn some of that money back when you earn a donation.• Always tip well, .• For more great ideas on how to use or explain Gooddining check out our Guide: 2013 ©2013 Goodsearch, LLC All Rights Reserved 25
  26. 26. How Can We Help?
  27. 27. Resources• Our team is here to help you raise $25,000 or more! Please do not hesitate to get in touch at information[at]• You can also find the answers to many of your questions, as well as easy ways to explain how Goodsearch works, at our FAQ pages,:• Learn how it works by watching this video:• For additional resources for spreading the word, visit the links on our site pages: 2013 ©2013 Goodsearch, LLC All Rights Reserved 27
  28. 28. Thank YouApril 2013 ©2013 Goodsearch, LLC All Rights Reserved 28
  29. 29. Connect With Us!Facebook: @GuideStarUSAGoogle+: http://guidestarusa.tumblr.comPinterest: @GuideStarUSAGuideStar Blog: http://trust.guidestar.orgApril 2013 ©2013 Goodsearch, LLC All Rights Reserved