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If you are using twitter to promote your websites then you would know that cloaking your links is very important because you can’t post ugly looking post url on your twitter dashboard. Its my personal experience that if we shorten our links by using any free url shorten services then our conversion rate are doubled. So what i do is that i use some free and paid url shorten websites to cloak my links for better click-through rates.
I complied this list according to my personal usage and standards and you have a right to differ with me. For me any url shorten service should have these characteristics in it to be trust-able by users.