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Secondary Audience Research Guidance

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Secondary Audience Research Guidance

  1. 1. Secondary Audience Research Guidance
  2. 2. Focus Points • What do real audiences consume? • Who are the specific audiences for particular products? • How do media industries target those audiences?
  3. 3. Format • You should have one blog post (titled Secondary Audience Research) which should bring together your research rather than necessarily answering each in term. • Please make sure it is, as with all other posts, visual • Please reference and hyperlink any websites you use
  4. 4. Research Task 1 • Find a list of the most expensive music videos ever made: -When were many of the videos released? -What is the most expensive video made in the last 5 years (so, from 2008)? -What factors might explain the difference in budgets? Extra Challenge: connect this to research about the changes in the music industry and revenue changes in the last 25 years.
  5. 5. Research Task 2 • Try to find something about your audience by looking further into your genre. By researching the genre, there will hopefully be some indications of what the target audience would be. • You may also do a profile of the band/artist whose song you are covering and do a profile of their audience or those of related/similar artists.
  6. 6. Research Task 3 • Identify what you think the most important ways are that your target audience are targeted. There are a list of different marketing strategies here (the bold red headings): • http://www.artistshousemusic.org/Marketing Extra Challenge: watch some of the video interviews available to gain insights into the industry.
  7. 7. Research Task 3 • Identify what you think the most important ways are that your target audience are targeted. There are a list of different marketing strategies here (the bold red headings): • http://www.artistshousemusic.org/Marketing Extra Challenge: watch some of the video interviews available to gain insights into the industry.

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