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Socialize Your Nonprofit

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Webinar by Kelley Jarrett @keljar

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Socialize Your Nonprofit

  1. 1. Socializing Your NonprofitYour Guide to a Successful Social Strategy
  2. 2. Outlining The Process Establish goals Pick Platform Create Policies Identify Audiences Take Action! Create great content Measure
  3. 3. DETERMINE YOUR GOALS AND STRATEGY
  4. 4. Top  3  Factors  for  Success   Strategy. Priority. Staffing. Strategy Prioritization Staffing
  5. 5. Determine your goals and strategyGet Specific•  Likes, Comments, Shares, Retweets, Replies•  Fans/Followers•  Number of posts•  Website visits
  6. 6. FUNDRAISING STILL LACKINGNOT  MANY  HAVE  RAISED  OVER  $10K  THROUGH  SOCIAL  
  7. 7. PICK YOUR PLATFORM(S)
  8. 8. FACEBOOK UP 30% TWITTER UP 81% 9  OUT  OF  10  NONPROFITS  ARE  ON  FACEBOOK  Socialnomics Video
  9. 9. Ready for Pintrest?http://Pinterest.com/NDHSCrusaders
  10. 10. CREATE POLICIES
  11. 11. Create Policies
  12. 12. KNOW YOUR AUDIENCES
  13. 13. AudiencesWho?Platforms?Type of Content?
  14. 14. Where is social media promoted? Website Email Social Media Publications Channel Direct Mail Events Blog 0% 20% 40% 60% 80% 100% Source: Case 2012 Social Media Survey
  15. 15. “Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …” - Melanie Mathos & Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
  16. 16. TAKE ACTION!
  17. 17. Website: Add Social Sharing Buttons
  18. 18. Website: Add Social Sharing Buttons 31% of referral website traffic is from sharing content*
  19. 19. Website: FB Widget as News & Media
  20. 20. Website: FB Widget to Build Social Trust
  21. 21. Website: Twitter for Dynamic Content
  22. 22. Website: Photo Feeds for Personal Touch
  23. 23. Email: Social and eMail
  24. 24. Email: Include Text Links to Social Media
  25. 25. CREATE ENGAGING CONTENT
  26. 26. Improving Visibility of Your Posts Videos Shares Photos Comments Status Updates Likes Links ClicksSource: Source: Buddy Media’s Strategies for Buddy Media’s Effective Wall Posts: A Strategies for Effective Statistical Review Wall Posts: A Statistical Review
  27. 27. Best Types of Facebook Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research
  28. 28. Length of Facebook Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research…and Facebook posts 80 character or less have 27% more Likes & Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
  29. 29. Best Time to Post on Facebook Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research…and Facebook posts outside business hours had 20% more Likes & Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
  30. 30. Best Words to UseFacebook posts that end with a question have 15% more Likes & Comments Words that increase Words that decrease engagement: engagement: Like How Post Who Comment What Where Did When Why Would Should Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
  31. 31. Creating Engaging Tweets Tweets… Engagement Rate (Replies and Retweets) between 8am – 7pm +30% 1-2 hashtags +21% under 100 characters +17% contain images 2x higher
  32. 32. Creating Engaging Tweets Tweets… Retweet Rate with links +86% asking followers to “RT” or “Retweet” 12x higher spelling out “Retweet” 23x higher
  33. 33. Busy Hours
  34. 34. Photos
  35. 35. Videos
  36. 36. Questions
  37. 37. Mission
  38. 38. An Engaging Facebook Post
  39. 39. 10 Best Practice Tips For FacebookPublishing1.  Keep Your Posts Short2.  Post Photos, Videos and Quotes3.  Post Consistently4.  Ask for your Fans Opinions5.  Ask Questions (true/false, yes/no)6.  Use “Fill in the Blank” Posts7.  Give Fans Access to Exclusive Information8.  Reward your Fans with Deals and Perks9.  Be Timely10. Localize your Posts if they are Relevant to a Specific Audience
  40. 40. MONITOR THE SOCIAL WEBTURNING THE MEGAPHONE AROUND
  41. 41. WHAT ARE YOUR LISTENING FOR?OrganizaLon  Name   Events  Names  of  Key  Staff   Keywords  –  Org  type  Program  Names   Local  Content  Campaigns  Names   CompeLtors  THE TOOLSSearch.twiTer.com   BackTweets.com  SocialMenLon.com   Google  Alerts  IceRocket.com   Social  News  Sites  BoardReader.com   Tweet  Deck  
  42. 42. Workshop: Social Media Listening VIEW & DOWNLOAD Slideshare.net/ChadNorman
  43. 43. Seesmic http://seesmic.com
  44. 44. Seesmic :: Manage Everything
  45. 45. Seesmic
  46. 46. MEASURE
  47. 47. Measure: Facebook insights
  48. 48. Measure: Google Analytics
  49. 49. Measure: Google Analytics
  50. 50. Thank you!Let’s keep the conversation going… kelley.jarrett@guidecreative.com twitter.com/keljar Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial www.guidecreative.com
  51. 51. Questions? www.NetWitsThinkTank.com

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