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Guide series creating the ultimate interactive experience through social media

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@mikesnusz and @Lucas_Cobb deliver social media tips, tricks and trends in this GUIDE Creative webinar session

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Guide series creating the ultimate interactive experience through social media

  1. 1. Creating the Ultimate Interactive Experience Through Social Media Presented by Mike Snusz (@mikesnusz) & Lucas Cobb (Lucas_Cobb)WordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  2. 2. Who Is GUIDE Creative? §  Creative on Purpose A strategic, creative spin to nonprofit’s missions to extend reach and create a bigger impact. §  Team of Design and Nonprofit Experts Backgrounds in branding, web strategy, marketing, graphic design, content strategy, email and ex-nonprofit professionals. §  Exclusive for Nonprofits We only work with nonprofit organizations. We know how to create designs that broaden reach, inspire action and mobilize audiences. WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  3. 3. What We Do www.GuideCreative.com WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  4. 4. 1. What to use: Choosing your platform(s) 2. Extending your social reach 3. Creating engaging content 4. Measuring 5. Listening Today’s Agenda WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  5. 5. WHAT TO USE: CHOOSING YOUR PLATFORMSWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  6. 6. What is Social Media? Definition (via Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT §  A fad §  A replacement for traditional advertising §  The first step §  The magic bullet §  FREE §  All about YOU Social Media IS A big deal §  Going where your customers already are or where they want to be §  Applicable to most companies in some way or another §  Time-consuming §  All about THEM WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  7. 7. When Where to use Social Media? §  Use social media whenever you need information or want to connect with others. §  To live broadcast important events you are attending to your followers such as presentations, conferences, concerts, debates, etc. §  To interact with major companies customer service departments when you have an issue or praise to give. §  When you are performing a job search. §  When you have a legitimate question on a specific topic and youd like immediate feedback. §  When you are looking to buy or sell goods. §  For reaching new / potential constituents. WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  8. 8. Who else uses Social Media? §  Small business owners/entrepreneurs §  People looking for work §  Government §  Nonprofits and community groups §  Employers §  Students §  Schools §  ANYONE Types of Social Media? §  Collaborative projects - Work and share projects (Wikipedia) §  Blogs and micro blogs - Send and read text (Twitter) §  Content communities - Video sharing website (YouTube) §  Social networking sites - Add friends, join groups (Facebook) §  Virtual game worlds - Online role-playing (World of Warcraft) §  Virtual social worlds - Online world using avatars WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  9. 9. Word of Mouth Goes Virtual The three most trusted forms of advertising are: §  Recommendations from people I know - 90% §  Consumer opinions posted online - 70% §  Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). From This To This The question is, how do we engage the guy with the megaphone? WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  10. 10. Who are the BIG Social Media Sites? Facebook Twitter Flickr Linked In YouTube Stumble Upon Google+ Pinterest WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  11. 11. Most Visited Social Media Sites? Facebook (63%) YouTube (20%) Twitter (1.9%) Google+ (1.4%) Pinterest (1.3%) Source: Experian Hitwise U.S. (Oct 2012) WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  12. 12. What are nonprofits using? Socialnomics VideoWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  13. 13. FUNDRAISING STILL LACKING NOT  MANY  HAVE  RAISED  OVER  $10K  THROUGH  SOCIAL  WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 2012 Nonprofit Social Networking Benchmark Report Source: A Blackbaud Production!
  14. 14. FUNDRAISING STILL LACKING NOT  MANY  HAVE  RAISED  OVER  $10K  THROUGH  SOCIAL   Source: 2012 Nonprofit Social Networking Benchmark Report WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  15. 15. Which should you use? Focus time on Facebook and Twitter. Use Others to support efforts. WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  16. 16. EXTENDING YOUR SOCIAL REACHWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  17. 17. Website: Make it easy to ‘Like’ youWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  18. 18. Website: Add dynamic contentWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  19. 19. Website: Build ‘social trust’WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  20. 20. Website: Add galleries with Flickr widgetWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  21. 21. Website: Make a thank you videoWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  22. 22. Website: Offer social sharing buttonsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  23. 23. Website: Sincerely ask for a share WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  24. 24. Email: Integrating social media/blogsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  25. 25. Email: Integrating social media/blogsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  26. 26. Email: Integrating social mediaWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  27. 27. DEVELOPING ENGAGING CONTENT: BEST TIMES AND TYPES OF POSTSWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  28. 28. Getting your Facebook posts seen Facebook recently said only 16% of fans see organic content posted by brands* In order of In order of importance: importance: •  Videos •  Shares •  Photos •  Comments •  Status •  Likes Updates •  Clicks •  Links *Source: Ad Age articleWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  29. 29. Most Shared Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research WordPress for Nonprofits Presented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  30. 30. Posts with Most Comments Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research WordPress for Nonprofits Presented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  31. 31. Most Liked Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research WordPress for Nonprofits Presented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  32. 32. Best time to post? Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research …and Facebook posts outside business hours had 20% more Likes Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  33. 33. Best words to use? Facebook posts that end with a question have 15% more Likes Comments Words that increase engagement: Words that decrease engagement: •  Like •  How •  Post •  Who •  Comment •  What •  Where •  Did •  When •  Why •  Would •  Should Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  34. 34. Creating engaging Tweets Tweets… Engagement Rate (Replies and Retweets) between 8am – 7pm +30% 1-2 hashtags +21% under 100 characters +17% contain images 2x higher Tweets… Retweet Rate with links +86% asking followers to “RT” or “Retweet” 12x higher spelling out “Retweet” 23x higher Source: Buddy Media’s Strategies for Tweeting: A Statistical Review WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  35. 35. ‘Busy hours’ different for Facebook Twitter Source: Buddy Media’s Strategies for Tweeting: A Statistical Review WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  36. 36. DEVELOPING ENGAGING CONTENT: EXAMPLES BEST PRACTICESWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  37. 37. Make the most of your cover photoWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  38. 38. Make the most of your cover photoWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  39. 39. Use images strategicallyWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  40. 40. Tell your story using MilestonesWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  41. 41. Use Photos!WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  42. 42. Use Photos!WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  43. 43. Use VideosWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  44. 44. Include LinksWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  45. 45. Ask QuestionsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  46. 46. Ask QuestionsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  47. 47. Ask for SharesWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  48. 48. Ask for CommentsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  49. 49. Use Fill in the Blank PostsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  50. 50. TimelyWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  51. 51. Offer Exclusive InfoWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  52. 52. Pin your important postsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  53. 53. Highlight postsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  54. 54. DEVELOPING ENGAGING CONTENT: FACEBOOK ADSWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  55. 55. Facebook Ads ` •  You submit content and image •  Choose either start/end dates or ongoing ads •  Highly targeted to precise audience WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  56. 56. Facebook Ads – How Targeted? Location Interests Age Gender Relationship status Education NEW! Customized audience ads WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  57. 57. Facebook Ads – Customize Audience Ad Possibilities: New donors into monthly donors P2P fundraisers who haven’t raised money yet Lapsed event attendees Turning subscribers into volunteers Much, much more! WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  58. 58. MEASURINGWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  59. 59. Measure: Facebook InsightsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  60. 60. Measure: Google AnalyticsWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  61. 61. Measure: Bit.ly to ShortenWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  62. 62. Measure: Bit.ly to TrackWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  63. 63. LISTENINGWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  64. 64. What you should be listening for? •  OrganizaGon  Name   •  Events   •  Names  of  Key  Staff   •  Keywords   •  Program  Names   •  Local  Content   •  Campaigns  Names   THE TOOLS YOU CAN USE •  Search.twiQer.com   •  BackTweets.com   •  SocialMenGon.com   •  Google  Alerts   •  IceRocket.com   •  Social  News  Sites   •  BoardReader.com  WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  65. 65. Workshop: Social Media Listening VIEW DOWNLOAD Slideshare.net/ChadNormanWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  66. 66. Seesmic http://seesmic.com WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  67. 67. Seesmic :: Manage EverythingWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  68. 68. SeesmicWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  69. 69. Social Media Tools Below are several social media tools to help your message reach your constituents: Social Media Management Suites: §  HootSuite: http://hootsuite.com/ §  Tweetdeck: http://tweetdeck.com/ §  Bottlenose (my recommendation): http://bottlenose.com/ Social Media Post Schedulers: §  Timely: http://timely.is §  Plan Your Posts: http://www.planyourpost.com/ §  Buffer: http://bufferapp.com/ Social Analytics: §  TweetCharts: http://tweetcharts.com §  Topsy: http://analytics.topsy.com/ §  TweetStats: http://www.tweetstats.com WordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!
  70. 70. http://www.guidecreative.com http://www.facebook.com/nonprofits http://www.facebook.com/marketing http://www.facebook.com/advertising Additional ResourcesWordPress for NonprofitsPresented by Chris Wolf Harrison DeStefano Webinar call-in number: 1-866-410-6539 Code: 843 654 3232 A Blackbaud Production!

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