Expanding Your Brand:Milestone LogosAga Siuda, Brand DesignerKelley Jarrett, Market Manager
Why Are Milestone Logos Important?EVENTS  –  Makes your event more memorable  –  Convey the purpose of the event  –  Targe...
Why Are Milestone Logos Important?CAMPAIGNS  –  Encourages social sharing  –  Can help reach a new audience  –  Support st...
EVENT LOGOS
Connecticut Mission of Mercy and theirBowl-a-Thon event logo
The Breast Cancer Research Foundationand their Time for Research event logo
Wellness Place and their Cancer WalkLogo
Y-ME Breast Cancer Awareness “At YourPace” Race
PROGRAM LOGOS
Van Andel Institute and their PurpleCommunity Program
World Challenge and their “Please passthe bread” program
CAMPAIGN LOGOS
Stelos Alliance
One 5 Foundation
Down Syndome Research and Treatment Foundation’s Plus Fifteen Campaignhttps://www.dsrtf.org/plus15
ANNIVERSARY LOGOS
The Santa Fe Opera
Easter Seals
From The Top
The Guide Series Continues…
Ask the Expert     Kelley Jarrett – Market Manager, Design         Kelley.jarrett@guidecreative.com                       ...
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Expanding Your Nonprofit's Brand: Milestone Logos

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Want to better market your event, anniversary or campaign? Kelley Jarrett (@keljar) and Aga Siuda discuss tips and tricks for expanding your brand for marketing reach and focus.

Published in: Design, Health & Medicine
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Expanding Your Nonprofit's Brand: Milestone Logos

  1. 1. Expanding Your Brand:Milestone LogosAga Siuda, Brand DesignerKelley Jarrett, Market Manager
  2. 2. Why Are Milestone Logos Important?EVENTS –  Makes your event more memorable –  Convey the purpose of the event –  Targets a specific event audience –  Raises awarenessPROGRAMS –  Provides focus –  Gives visibility to a new initiative –  Provides another marketing vehicle
  3. 3. Why Are Milestone Logos Important?CAMPAIGNS –  Encourages social sharing –  Can help reach a new audience –  Support strategy and effort –  Legitimizes the effortANNIVERSARY –  Show stability –  Refreshes your brand –  Shares history –  Builds trust
  4. 4. EVENT LOGOS
  5. 5. Connecticut Mission of Mercy and theirBowl-a-Thon event logo
  6. 6. The Breast Cancer Research Foundationand their Time for Research event logo
  7. 7. Wellness Place and their Cancer WalkLogo
  8. 8. Y-ME Breast Cancer Awareness “At YourPace” Race
  9. 9. PROGRAM LOGOS
  10. 10. Van Andel Institute and their PurpleCommunity Program
  11. 11. World Challenge and their “Please passthe bread” program
  12. 12. CAMPAIGN LOGOS
  13. 13. Stelos Alliance
  14. 14. One 5 Foundation
  15. 15. Down Syndome Research and Treatment Foundation’s Plus Fifteen Campaignhttps://www.dsrtf.org/plus15
  16. 16. ANNIVERSARY LOGOS
  17. 17. The Santa Fe Opera
  18. 18. Easter Seals
  19. 19. From The Top
  20. 20. The Guide Series Continues…
  21. 21. Ask the Expert Kelley Jarrett – Market Manager, Design Kelley.jarrett@guidecreative.com @keljar Aga Siuda – Brand Designer Aga.siuda@blackbaud.com

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