The World of Mobile Giving
3 mobile ways to donate on a phone <ul><li>Mobile Giving - $5 and $10 charged to phone bill </li></ul><ul><li>Text to pled...
<ul><li>1.5%-30.0% participation. </li></ul><ul><li>Most appealing to 18-35 years olds. </li></ul><ul><li>Live events are ...
Why Text Donation? <ul><li>Immediate and accessible </li></ul><ul><li>Interactive and engaging </li></ul><ul><li>Taps into...
How Text Donation Works <ul><li>Step 1: </li></ul><ul><li>Design a marketing campaign encouraging the donor to text your k...
How  Text  Donation Works <ul><li>Step 2:  </li></ul><ul><li>Donor texts the keyword to the short code.  </li></ul>
How Text Donation Works <ul><li>Step 3:  </li></ul><ul><li>Your donor receives a text asking  </li></ul><ul><li>them to co...
How Text Donation Works <ul><li>Step 4:  </li></ul><ul><li>Donor texts back 'YES'.  </li></ul>
How Text Donation Works <ul><li>Step 5:  </li></ul><ul><li>Donor receives a text </li></ul><ul><li>thanking them for their...
How  Text Donation Works <ul><li>Step 6:  </li></ul><ul><li>The $5 or $10 pledge is added to donor's phone bill! </li></ul>
Money Flow <ul><li>Step 1: </li></ul><ul><li>Donor Pays cell phone bill. </li></ul><ul><li>Step 2:  </li></ul><ul><li>Mobi...
Donation Amounts <ul><li>$5 or $10 </li></ul><ul><li>Donor may pledge about $30 a month </li></ul><ul><li>Each keyword is ...
<ul><li>Give by Cell agreement </li></ul><ul><li>Mobile Giving Foundation set of documents </li></ul><ul><li>Choose keywor...
Capitalize on Impulse <ul><li>Ensure that those who </li></ul><ul><li>want to donate can do </li></ul><ul><li>so immediate...
Case Studies <ul><li>826 National  raised $3,250 in a week </li></ul><ul><li>Cooperative for Education  -- mentioned on th...
Reporting  <ul><li>Donor information collected </li></ul><ul><ul><li>Cell number </li></ul></ul><ul><ul><li>Time and date ...
Email Collection <ul><li>Collect additional information… </li></ul><ul><ul><li>Instruct your donor to enter text after the...
Marketing is everything! <ul><li>Mobile Giving works… </li></ul><ul><li>… .but only if you get the  </li></ul><ul><li>word...
The most successful campaigns are… <ul><li>Personal </li></ul><ul><li>Goal-oriented </li></ul><ul><li>Clear </li></ul>
Ways to Solicit Text Donations <ul><ul><li>Live events </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><...
Give Donors a Reminder
Red Sox  Foundation Website Example
Alvin Ailey American Dance Theatre Social Media (Facebook)
Auburn University
 
Autoimmune Diseases Association
Metropolitan Ministries
 
 
DesertAids Project
The Florida Aquarium Father Joe’s Villages
MASBIA Vehicle Wrap
Only Make Belief Reeve Foundation
Saving Promise St John Fisher College
Services for the UnderServed
 
What can go wrong? <ul><li>Either the marketing has to incredibly compelling…….. </li></ul><ul><li>Or the call to action m...
How Much Does it Cost? <ul><li>Introductory Package-  </li></ul><ul><li>$49/month and $0.48/donation </li></ul><ul><li>Pre...
Want More Mobile? <ul><li>Give by Cell is a division of Guide by Cell, Inc. </li></ul><ul><ul><li>www.guidebycell.com </li...
Text 2 Pledge <ul><li>Donors can pledge any amount without the $5 or $10 limit </li></ul><ul><li>Our system captures your ...
Pledge 2 Screen <ul><li>Visualize donors’ pledges real-time </li></ul><ul><li>Everyone can track to see how close you are ...
Pledge 2 Screen  Interface
Contact Information  <ul><li>Dave Asheim, President </li></ul><ul><li>[email_address] </li></ul><ul><li>(415) 297-6677 </l...
The world of Mobile Giving
The world of Mobile Giving
The world of Mobile Giving
The world of Mobile Giving
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The world of Mobile Giving

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The world of Mobile Giving

  1. 1. The World of Mobile Giving
  2. 2. 3 mobile ways to donate on a phone <ul><li>Mobile Giving - $5 and $10 charged to phone bill </li></ul><ul><li>Text to pledge –a text message followed up by a call </li></ul><ul><li>Follow a link to a web page and complete credit card info. </li></ul>
  3. 3. <ul><li>1.5%-30.0% participation. </li></ul><ul><li>Most appealing to 18-35 years olds. </li></ul><ul><li>Live events are the most successful </li></ul><ul><ul><li>Especially when hosted by a celebrity </li></ul></ul><ul><li>$5 campaigns are more successful than $10 campaigns. </li></ul>General Statistics
  4. 4. Why Text Donation? <ul><li>Immediate and accessible </li></ul><ul><li>Interactive and engaging </li></ul><ul><li>Taps into a completely new donor base </li></ul>
  5. 5. How Text Donation Works <ul><li>Step 1: </li></ul><ul><li>Design a marketing campaign encouraging the donor to text your keyword to a short code. </li></ul>
  6. 6. How Text Donation Works <ul><li>Step 2: </li></ul><ul><li>Donor texts the keyword to the short code.  </li></ul>
  7. 7. How Text Donation Works <ul><li>Step 3: </li></ul><ul><li>Your donor receives a text asking </li></ul><ul><li>them to confirm their donation. </li></ul>
  8. 8. How Text Donation Works <ul><li>Step 4: </li></ul><ul><li>Donor texts back 'YES'.  </li></ul>
  9. 9. How Text Donation Works <ul><li>Step 5: </li></ul><ul><li>Donor receives a text </li></ul><ul><li>thanking them for their </li></ul><ul><li>donation. </li></ul>
  10. 10. How Text Donation Works <ul><li>Step 6: </li></ul><ul><li>The $5 or $10 pledge is added to donor's phone bill! </li></ul>
  11. 11. Money Flow <ul><li>Step 1: </li></ul><ul><li>Donor Pays cell phone bill. </li></ul><ul><li>Step 2: </li></ul><ul><li>Mobile carriers remit 100% of donation to the Mobile Giving Foundation. </li></ul><ul><li>Step 3: </li></ul><ul><li>The Mobile Giving Foundation remits 100% to you. </li></ul><ul><li>  </li></ul>
  12. 12. Donation Amounts <ul><li>$5 or $10 </li></ul><ul><li>Donor may pledge about $30 a month </li></ul><ul><li>Each keyword is linked to either a $5 or a $10 amount </li></ul>
  13. 13. <ul><li>Give by Cell agreement </li></ul><ul><li>Mobile Giving Foundation set of documents </li></ul><ul><li>Choose keyword(s) and $ campaign amount </li></ul><ul><li>Takes about 2 to 4 weeks to get approved </li></ul>Getting Started
  14. 14. Capitalize on Impulse <ul><li>Ensure that those who </li></ul><ul><li>want to donate can do </li></ul><ul><li>so immediately. </li></ul>
  15. 15. Case Studies <ul><li>826 National raised $3,250 in a week </li></ul><ul><li>Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks. </li></ul><ul><li>Muscular Dystrophy Association raised $60,000 in two days, $10 at a time. </li></ul>
  16. 16. Reporting <ul><li>Donor information collected </li></ul><ul><ul><li>Cell number </li></ul></ul><ul><ul><li>Time and date of the donation </li></ul></ul><ul><ul><li>Carrier used </li></ul></ul><ul><ul><li>Content of the text messages </li></ul></ul><ul><li>You will have 24/7 access to a reporting site. </li></ul>
  17. 17. Email Collection <ul><li>Collect additional information… </li></ul><ul><ul><li>Instruct your donor to enter text after the keyword or after the ‘yes’ confirmation. </li></ul></ul><ul><li>Text ‘ GAKIDS’ </li></ul><ul><li>and your email to donate $10 </li></ul>
  18. 18. Marketing is everything! <ul><li>Mobile Giving works… </li></ul><ul><li>… .but only if you get the </li></ul><ul><li>word out. </li></ul>
  19. 19. The most successful campaigns are… <ul><li>Personal </li></ul><ul><li>Goal-oriented </li></ul><ul><li>Clear </li></ul>
  20. 20. Ways to Solicit Text Donations <ul><ul><li>Live events </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>In reception areas </li></ul></ul><ul><ul><li>On business cards or programs </li></ul></ul><ul><ul><li>On radio, television or podcast </li></ul></ul><ul><li>  </li></ul>
  21. 21. Give Donors a Reminder
  22. 22. Red Sox Foundation Website Example
  23. 23. Alvin Ailey American Dance Theatre Social Media (Facebook)
  24. 24. Auburn University
  25. 26. Autoimmune Diseases Association
  26. 27. Metropolitan Ministries
  27. 30. DesertAids Project
  28. 31. The Florida Aquarium Father Joe’s Villages
  29. 32. MASBIA Vehicle Wrap
  30. 33. Only Make Belief Reeve Foundation
  31. 34. Saving Promise St John Fisher College
  32. 35. Services for the UnderServed
  33. 37. What can go wrong? <ul><li>Either the marketing has to incredibly compelling…….. </li></ul><ul><li>Or the call to action must involve a person </li></ul>
  34. 38. How Much Does it Cost? <ul><li>Introductory Package- </li></ul><ul><li>$49/month and $0.48/donation </li></ul><ul><li>Premium Package- </li></ul><ul><li>$229/month and $0.48/donation </li></ul><ul><li>$500 in set up fees to Mobile Giving Foundation </li></ul>
  35. 39. Want More Mobile? <ul><li>Give by Cell is a division of Guide by Cell, Inc. </li></ul><ul><ul><li>www.guidebycell.com </li></ul></ul><ul><li>Largest provider of mobile solutions to cultural organizations around the world </li></ul><ul><li>Provide: text message, smart phone, and audio marketing solutions </li></ul>
  36. 40. Text 2 Pledge <ul><li>Donors can pledge any amount without the $5 or $10 limit </li></ul><ul><li>Our system captures your donor’s pledge and phone number </li></ul><ul><li>Either your staff or our Giving Call Center operators can contact donors to process all pledge transactions </li></ul><ul><li>Give by Cell provides in-depth reporting statistics to track all pledges </li></ul>
  37. 41. Pledge 2 Screen <ul><li>Visualize donors’ pledges real-time </li></ul><ul><li>Everyone can track to see how close you are to reaching your fundraising goal </li></ul><ul><li>Once donors have sent a text, their name will appear next to their pledge </li></ul>
  38. 42. Pledge 2 Screen Interface
  39. 43. Contact Information <ul><li>Dave Asheim, President </li></ul><ul><li>[email_address] </li></ul><ul><li>(415) 297-6677 </li></ul>

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