Serious Play Presentation

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Guide by Cell was invited to present at the 2013 Serious Play Conference in Seatlle, WA.

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Serious Play Presentation

  1. 1. 8 years in business Work with 2,000+ clients all over the world Clients include: Cultural organizations Large enterprises Touring Education Mobile Learning
  2. 2. + Provide all the cloud based technology needed to launch any mobile service + Text messaging + QR codes + Mobile websites and apps + Audio cell phone interactions/guides
  3. 3. 234 million mobile device users People look at their phones over 150 times daily 88% of emails go unopened By the end of 2013, the number of mobile devices will outnumber the number of newborns 9 out of 10 people say they WILL NOT leave the house without their mobile device
  4. 4. + Fast and immediate + Inexpensive + Part of the way we all communicate
  5. 5. + Tours + Donate + Move crowds + PR + Educate + Create fun
  6. 6. + Inexpensive + Gather stats + Cloud based + Quick start + Most users can participate + Publicity + Participate on/off site
  7. 7. + Q & A + Get link to mobile website + Sign up for text alerts + Scavenger hunts + Gamification
  8. 8. Monterey Bay Aquarium + Guests text in when they enter aquarium + Receive texts throughout day – info, news, games
  9. 9. Smithsonian Air & Space + Guests call cell phone audio tour to learn about exhibits + They receive a text suggesting they take a scavenger hunt around museum
  10. 10. Smithsonian American Art Museum + Two Alternative Reality Games (“ARGS”) + Ghosts of a Chance + Pheon + Months in advance game was announced + Huge PR generated + After big one day game, created a 1 hour game for kids
  11. 11. Ghosts of a Chance
  12. 12. Pheon
  13. 13. Colonial Williamsburg
  14. 14. Colonial Williamsburg
  15. 15. What Was Their Purpose? + Education first + Secondary + PR + Fun + Tour + Family activity
  16. 16. Success Factors + Create a narrative story + Not competitive – but cooperative + Make it a quest + There is an ending + Don’t make clues too easy + Make technology super easy
  17. 17. Results + Nearly 500,000 texts!! + Incredible publicity + Even mentioned in radio ads + They are learning more about what their visitors like each year
  18. 18. Gentlemen Text PLAY KING to 56512 Ladies Text PLAY QUEEN to 56512
  19. 19. + Group participation + Learn anything? Mission clear? + Technology easy? + QR code – good use? + Speed of texts differ + Length + Walking around and answering questions?
  20. 20. + Simple technology is ok + Use a narrative – a quest/mission + Cooperation over competition + Drives fun, education, PR + Statistics tell you a lot + Give it a try!
  21. 21. Dave Asheim (415) 615-0150 dave@guidebycell.com www.guidebycell.com

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