The document discusses how mobile technology can be used by museums and cultural institutions. It notes that smartphones are essentially portable computers that allow users to gather information, have fun, and share their experiences via the internet and social media. The document outlines several mobile trends, such as audio tours, games, social media integration, and purchasing options. It encourages institutions to experiment with mobile offerings and utilize analytics to learn more about visitor mobile usage.

1. What can you do with Mobile Technology? Guide by Cell Inc. Dave Asheim, President January 2011

2. What are your goals? Great visitor experience Make money/raise money Preserve Educate Entertain Know your audience Attract repeat visitors

3. Where does mobile fit in?

5. Then a large laptop – still no web

7. Then phones – (no web, no email)

11. Your visitors own a powerful “mobile” device…How might they use it at your museum? Gather info Have fun Share Spend (and save) money

12. 1. Gather info

13. 1. Gather info

14. 1. Gather info Central Park Celebrity Audio Tour

15. 1. Gather info New York Times article about Central Park celebrity audio tour

16. 1. Gather info “Geography of Curiosity” Audio tour of Chicago Design Audio Tour: Contemporary Sculpture at Chesterwood

17. 1. Gather info Missouri Botanical Gardens, Welcome To My Garden

18. 1. Gather info Irvine Ranch Conservatory Audio Tour

19. 1. Gather info

20. 1. Gather info

21. 1. Gather info

22. 1. Gather info

23. 1. Gather info

24. 1. Gather info

25. 1. Gather info

26. 1. Gather info

27. 1. Gather info

28. 1. Gather info

29. 1. Gather info

30. 2. Have Fun

31. 2. Have fun

32. 2. Have fun

33. 2. Have fun

34. 2. Have fun

35. 2. Have fun

36. 2. Have fun

37. 2. Have fun

38. 2. Have fun

39. 2. Have fun

40. 2. Have fun Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

41. 2. Have fun

42. 2. Have fun Audio Tour: The Florida Aquarium

43. 3. Share the experience

44. 3. Share the experience

45. 3. Share the experience

46. 3. Share the experience

47. 3. Share the experience

48. 3. Share the experience

49. 3. Share the experience

50. 3. Share the experience

51. 3. Share the experience

52. 3. Share the experience

53. 3. Share the experience

54. 4. Spend Money

55. 4. Spend money

56. 4. Spend money

57. 4. Spend money

58. 4. Spend money

59. 4. Spend money

60. 4. Spend money

61. 4. Spend money

62. 4.Spend money

63. 4. Spend money

64. 4. Spend money

65. 4. Spend money

66. How monitor activity – instant results User activity report

67. How monitor activity Activity report

68. How monitor activity Call in location report

69. But wait – you ain’t seen nothin’ yet. Augmented reality Phones replacing credit cards QR codes more popular GPS location-based services More Foursquare-type services Further integration with social media Voice command functionality Movement-controlled interactivity (XBOX Kinect) Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans

70. How to get started? …take the first step!

71. In summary……….. A phone is for communicating…..and computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”) There are over 20 different things your visitors can now do with their mobile phone during their visit Pick one or two and experiment Very low cost, nothing to install and instant statistics available Your visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!

72. For follow-up questions Dave Asheim dave@guidebycell.com (415) 615-0150 www.guidebycell.com Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell