Guide By Cell Mobile Overview

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Guide By Cell Mobile Overview

  1. 1. Guide by Cell, Inc Dave Asheim, President December 2010 <ul><li>What can you do with Mobile Technology? </li></ul>
  2. 2. What are your goals? <ul><li>A satisfying visitor experience </li></ul><ul><li>Make money </li></ul><ul><li>Preserve </li></ul><ul><li>Showcase </li></ul><ul><li>Educate </li></ul><ul><li>Entertain </li></ul><ul><li>Get to know your audience </li></ul><ul><li>Attract repeat visitors </li></ul>
  3. 3. Where does mobile fit in?
  4. 4. First: What is “mobile”? Is it computing…….or communicating? <ul><li>Computing was first -- A large 10 pound computer you could carry – no web </li></ul><ul><li>… .then a large laptop – still no web </li></ul><ul><li>…… .and finally a laptop connected to the web </li></ul><ul><li>…………… Next came communicating – </li></ul><ul><li>a BlackBerry that could send e-mails only (no calling) </li></ul><ul><li>……………… .…then phones -- (no web, no email) </li></ul><ul><li>And finally – the iPhone in 2007 -- it combined the two </li></ul>
  5. 5. How mobile is your audience? <ul><li>Whether it’s an older “dumb” phone, Droid, iPhone, iPad or the groundbreaking new device coming out in 2011…. </li></ul><ul><li>We don’t leave home without it </li></ul><ul><li>We love it </li></ul><ul><li>It’s socially accepted, if not expected </li></ul><ul><li>Cost is not an issue </li></ul><ul><li>Getting better every day </li></ul><ul><li>We take it for granted </li></ul><ul><li>We use mobile in our daily lives to do more and more and more! </li></ul>
  6. 6. Mobile Trends <ul><li>Cell phone use </li></ul><ul><ul><li>85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone </li></ul></ul><ul><ul><li>African Americans and Hispanics send more texts and make more calls than Caucasian users in the U.S. </li></ul></ul><ul><li>Texting </li></ul><ul><ul><li>American teens send an average of 3,000 monthly texts, and cite texting as the #1 reason to buy a phone </li></ul></ul><ul><ul><li>Texting by adults has increased to 72% </li></ul></ul><ul><li>Smartphones </li></ul><ul><ul><li>In 2011, Smartphone ownership is expected to exceed 50% of the total U.S. mobile market </li></ul></ul>
  7. 7. Your visitors own a powerful “mobile” device… How might they use it in your museum? <ul><li>Gather info </li></ul><ul><li>Have fun </li></ul><ul><li>Share </li></ul><ul><li>Spend (and save) money </li></ul>
  8. 8. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio
  9. 9. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to points of interests Send a text message or email and receive auto response
  10. 10. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff
  11. 11. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Access the Web Your website (or any website) <ul><li>Call a number and press (*) to receive a text message with link </li></ul><ul><li>Visitor sends a text to request a link </li></ul>
  12. 12. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Access the Web Your website (or any website) <ul><li>Call a number and press (*) to receive a text message with link </li></ul><ul><li>Visitor sends a text to request a link </li></ul>Access one-stop information source Text, video, audio, interactive application <ul><li>Download an app </li></ul><ul><li>Access a mobile website </li></ul>
  13. 13. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Access the Web Your website (or any website) <ul><li>Call a number and press (*) to receive a text message with link </li></ul><ul><li>Visitor sends a text to request a link </li></ul>Access one-stop information source Text, video, audio, interactive application <ul><li>Download an app </li></ul><ul><li>Access a mobile website </li></ul>Watch Video content Follow a link on YouTube or video file
  14. 14. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips
  15. 15. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience
  16. 16. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen
  17. 17. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Access hidden content (Augmented Reality) Virtual visualization of any content Visitor points cell phone camera at display item to view related virtual images
  18. 18. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Access hidden content (Augmented Reality) Virtual visualization of any content Visitor points cell phone camera at display item to view related virtual images Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web
  19. 19. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Access hidden content (Augmented Reality) Virtual visualization of any content Visitor points cell phone camera at display item to view related virtual images Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web Engage with audio content Audio recordings related to display items Visitor dials a phone number and hears content that accompanies items in the exhibit
  20. 20. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter
  21. 21. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook
  22. 22. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode
  23. 23. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode Leave audio comment Voice recording of opinion or feedback Access visitor feedback by dialing a number or using shortcut embedded in audio tour
  24. 24. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode Leave audio comment Voice recording of opinion or feedback Access feedback recorder line by dialing a number or using shortcut embedded in audio tour Take a survey Visitor satisfaction rating Visitor texts in feedback survey answers or records audio message
  25. 25. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode Leave audio comment Voice recording of opinion or feedback Access feedback recorder line by dialing a number or using shortcut embedded in audio tour Take a survey Visitor satisfaction rating Visitor texts in feedback survey answers or records audio message Share multimedia content Picture or video Visitor uses cell phone to instantly share pictures or videos of museum experience via Flickr, Facebook, Twitter, picture message, or e-mail
  26. 26. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill
  27. 27. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code
  28. 28. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee
  29. 29. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee Get discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons
  30. 30. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee Get discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons Buy from gift shop Gift shop coupon code Visitor receives text message to redeem discount code at the gift shop
  31. 31. Departments: <ul><li>Development </li></ul><ul><li>Marketing </li></ul><ul><li>Education /Curator </li></ul><ul><li>Visitor Services </li></ul><ul><li>Public Projects/ Outreach </li></ul>How could my department use mobile ?
  32. 32. Departments: <ul><li>1) Mobile Giving </li></ul>
  33. 33. Departments: <ul><li>1) Mobile Giving </li></ul>
  34. 34. Departments: <ul><li>1) Mobile Giving </li></ul>
  35. 35. Departments: <ul><li>2) Pledging </li></ul>
  36. 36. Departments: <ul><li>3) Mobile website </li></ul>
  37. 37. Departments: <ul><li>1) Broadcast media attention </li></ul>
  38. 38. Departments: <ul><li>2) Printed media attention </li></ul>
  39. 39. Departments: <ul><li>3) Coupons </li></ul>
  40. 40. Departments: <ul><li>4) Email collection </li></ul><ul><li>Contact list building </li></ul>
  41. 41. Departments: <ul><li>5) Advertising </li></ul>
  42. 42. Departments: <ul><li>6) QR code </li></ul>
  43. 43. Departments: 1) Maps
  44. 44. Departments: 1) Maps
  45. 45. Departments: 1) Maps
  46. 46. Departments: <ul><li>2) ID Signs </li></ul>
  47. 47. Departments: <ul><li>3) Wall Label </li></ul>
  48. 48. Departments: <ul><li>4) MOBI site </li></ul>
  49. 49. Departments: <ul><li>5) iPhone Application </li></ul>
  50. 50. Departments: <ul><li>6) iPad Application </li></ul>
  51. 51. Departments: 1) iSurvey
  52. 52. Departments: 2) User activity report
  53. 53. Departments: 3) Activity report
  54. 54. Departments: 4) Call in location report
  55. 55. Departments: 1) Poster
  56. 56. Departments: 2) Sign
  57. 57. Let’s return to your goals – does mobile help? <ul><li>Satisfying visitor experience </li></ul><ul><li>Make money </li></ul><ul><li>Preserve </li></ul><ul><li>Showcase </li></ul><ul><li>Educate </li></ul><ul><li>Entertain </li></ul><ul><li>Get to know your audience </li></ul><ul><li>Attract repeat visitors </li></ul>
  58. 58. But wait – you ain’t seen nothin’ yet. <ul><li>Improved augmented reality </li></ul><ul><li>Phones will replace credit cards </li></ul><ul><li>QR codes more popular </li></ul><ul><li>GPS location-based services </li></ul><ul><li>Foursquare-type services </li></ul><ul><li>Further integration with social media </li></ul><ul><li>Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans </li></ul><ul><li>Voice command functionality </li></ul><ul><li>Movement-controlled interactivity </li></ul>
  59. 59. For follow-up questions <ul><li>Dave Asheim </li></ul><ul><li>[email_address] </li></ul><ul><li>(415) 615-0150 </li></ul><ul><li>www.guidebycell.com </li></ul>Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell

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