Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Give by Cell - 2011 Nonprofit Resource Center presentation

413 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Give by Cell - 2011 Nonprofit Resource Center presentation

  1. 1. Mobile Giving
  2. 2. 3 ways to donate by cell phone <ul><li>Text to Give - $5 or $10 charged to cell phone bill </li></ul><ul><li>Text to Pledge - a text message followed up by a collection call </li></ul><ul><li>Follow a link to a web page and complete credit card info. </li></ul>
  3. 3. <ul><li>1% - 30% participation. </li></ul><ul><li>Most appealing to 14-35 year olds. </li></ul><ul><li>Live events tend to be the most successful </li></ul><ul><ul><li>Especially when hosted by a celebrity </li></ul></ul><ul><li>$5 campaigns are more successful than $10 campaigns. </li></ul>General Statistics
  4. 4. Mobile Trends <ul><li>90% of Americans own a cell phone </li></ul><ul><li>We send 187 billion text messages every month </li></ul>
  5. 5. Why Text Donation? <ul><li>Immediate and accessible </li></ul><ul><li>Interactive and engaging </li></ul><ul><li>Taps into a completely new donor base </li></ul>
  6. 6. How Text Donation Works <ul><li>Step 1: </li></ul><ul><li>Design a marketing campaign encouraging the donor to text your keyword to a short code. </li></ul>
  7. 7. How Text Donation Works <ul><li>Step 2: </li></ul><ul><li>Donor texts the keyword to the short code.  </li></ul>
  8. 8. How Text Donation Works <ul><li>Step 3: </li></ul><ul><li>Your donor receives a text asking </li></ul><ul><li>them to confirm their donation. </li></ul>
  9. 9. How Text Donation Works <ul><li>Step 4: </li></ul><ul><li>Donor texts back 'YES'.  </li></ul>
  10. 10. How Text Donation Works <ul><li>Step 5: </li></ul><ul><li>Donor receives a text </li></ul><ul><li>thanking them for their </li></ul><ul><li>donation. </li></ul>
  11. 11. How Text Donation Works <ul><li>Step 6: </li></ul><ul><li>The $5 or $10 pledge is added to donor's phone bill! </li></ul>
  12. 12. <ul><li>Try it! Text SACFOOD to 20222 </li></ul>
  13. 13. Money Flow <ul><li>Step 1: </li></ul><ul><li>Donor Pays cell phone bill. </li></ul><ul><li>Step 2: </li></ul><ul><li>Mobile carriers remit 100% of donation to the Mobile Giving Foundation. </li></ul><ul><li>Step 3: </li></ul><ul><li>The Mobile Giving Foundation remits 100% to you. </li></ul><ul><li>  </li></ul>
  14. 14. Donation Amounts <ul><li>$5 or $10 </li></ul><ul><li>Donor may pledge about $30 to $50 a month (depending on the carrier) </li></ul><ul><li>Each keyword is linked to either a $5 or a $10 amount </li></ul>
  15. 15. Qualifications <ul><li>Must be a 501(c) 3 Non Profit for over one year </li></ul><ul><li>Must generate over 500k in annual revenue </li></ul><ul><li>Must file a 990 or be ECFA certified </li></ul>
  16. 16. <ul><li>Give by Cell agreement </li></ul><ul><li>Mobile Giving Foundation Application </li></ul><ul><li>Supplemental Documents (990, IRS determination Letter, Articles of Incorporation, etc.) </li></ul><ul><li>Takes about 2 weeks to get approved- potentially longer </li></ul>Getting Started
  17. 17. Reporting <ul><li>Donor information collected </li></ul><ul><ul><li>Cell number </li></ul></ul><ul><ul><li>Time and date of the donation </li></ul></ul><ul><ul><li>Carrier used </li></ul></ul><ul><ul><li>Content of the text messages </li></ul></ul><ul><li>You will have 24/7 access to a reporting site. </li></ul>
  18. 18. Contact Collection <ul><ul><li>Instruct your donor to enter text after the keyword </li></ul></ul><ul><li>Can be used to collect name, email, feedback, or to track where a donation was made. </li></ul><ul><li>Text ‘ SACFOOD’ </li></ul><ul><li>and your email to donate $10 </li></ul>
  19. 19. Marketing is everything! <ul><li>Mobile Giving works… </li></ul><ul><li>… .but only if you get the </li></ul><ul><li>word out. </li></ul>
  20. 20. Ways to Solicit Text Donations <ul><ul><li>Live events </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>In reception areas </li></ul></ul><ul><ul><li>On business cards or programs </li></ul></ul><ul><ul><li>On radio, television or podcast </li></ul></ul><ul><li>  </li></ul>
  21. 21. Capitalize on Impulse <ul><li>Ensure that those who </li></ul><ul><li>want to donate can do </li></ul><ul><li>so immediately. </li></ul>
  22. 22. Give Donors a Reminder
  23. 24. Social Media Facebook
  24. 25. <ul><li>Social Media </li></ul><ul><li>Twitter </li></ul>
  25. 26. Red Sox Foundation Website Example
  26. 27. QR Codes
  27. 28. Volunteer T-Shirts
  28. 29. Coasters
  29. 30. MASBIA Vehicle Wrap
  30. 31. The most successful campaigns are… <ul><li>Personal </li></ul><ul><li>Goal-oriented </li></ul><ul><li>Clear </li></ul>
  31. 32. Specific
  32. 33. Motivating & Engaging Live Calls to Action
  33. 34. Incentives
  34. 35. Sponsorship
  35. 36. Competitions
  36. 37. Media Based <ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Podcasts </li></ul>
  37. 38. Voting
  38. 39. Incorporates Mobile Applications
  39. 40. Incorporates Mobile <ul><li>Games </li></ul>
  40. 41. Emotion Evoking
  41. 43. Saving Promise St John Fisher College
  42. 44. Text 2 Pledge <ul><li>Donors can pledge any amount without the $5 or $10 limit </li></ul><ul><li>Our system captures your donor’s pledge and phone number </li></ul><ul><li>Someone on your staff contacts the donors to process all pledge transactions </li></ul><ul><li>Give by Cell provides in-depth reporting statistics to track all pledges </li></ul>
  43. 45. Pledge 2 Screen <ul><li>Visualize donors’ pledges real-time </li></ul><ul><li>Everyone can track to see how close you are to reaching your fundraising goal </li></ul><ul><li>Once donors have sent a text, their name will appear next to their pledge </li></ul>
  44. 46. Pledge 2 Screen Interface
  45. 47. Want More Mobile? <ul><li>Give by Cell is a division of Guide by Cell, Inc. </li></ul><ul><ul><li>www.guidebycell.com </li></ul></ul><ul><li>Largest provider of mobile solutions to cultural organizations around the world </li></ul><ul><li>Provide: text message, smart phone, and audio marketing solutions </li></ul>
  46. 49. Contact Information <ul><li>Camille Blomgren </li></ul><ul><li>[email_address] </li></ul><ul><li>(415) 615-0150 </li></ul>

×