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Give by Cell - 2011 Nonprofit Resource Center presentation


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Give by Cell - 2011 Nonprofit Resource Center presentation

  1. 1. Mobile Giving
  2. 2. 3 ways to donate by cell phone <ul><li>Text to Give - $5 or $10 charged to cell phone bill </li></ul><ul><li>Text to Pledge - a text message followed up by a collection call </li></ul><ul><li>Follow a link to a web page and complete credit card info. </li></ul>
  3. 3. <ul><li>1% - 30% participation. </li></ul><ul><li>Most appealing to 14-35 year olds. </li></ul><ul><li>Live events tend to be the most successful </li></ul><ul><ul><li>Especially when hosted by a celebrity </li></ul></ul><ul><li>$5 campaigns are more successful than $10 campaigns. </li></ul>General Statistics
  4. 4. Mobile Trends <ul><li>90% of Americans own a cell phone </li></ul><ul><li>We send 187 billion text messages every month </li></ul>
  5. 5. Why Text Donation? <ul><li>Immediate and accessible </li></ul><ul><li>Interactive and engaging </li></ul><ul><li>Taps into a completely new donor base </li></ul>
  6. 6. How Text Donation Works <ul><li>Step 1: </li></ul><ul><li>Design a marketing campaign encouraging the donor to text your keyword to a short code. </li></ul>
  7. 7. How Text Donation Works <ul><li>Step 2: </li></ul><ul><li>Donor texts the keyword to the short code.  </li></ul>
  8. 8. How Text Donation Works <ul><li>Step 3: </li></ul><ul><li>Your donor receives a text asking </li></ul><ul><li>them to confirm their donation. </li></ul>
  9. 9. How Text Donation Works <ul><li>Step 4: </li></ul><ul><li>Donor texts back 'YES'.  </li></ul>
  10. 10. How Text Donation Works <ul><li>Step 5: </li></ul><ul><li>Donor receives a text </li></ul><ul><li>thanking them for their </li></ul><ul><li>donation. </li></ul>
  11. 11. How Text Donation Works <ul><li>Step 6: </li></ul><ul><li>The $5 or $10 pledge is added to donor's phone bill! </li></ul>
  12. 12. <ul><li>Try it! Text SACFOOD to 20222 </li></ul>
  13. 13. Money Flow <ul><li>Step 1: </li></ul><ul><li>Donor Pays cell phone bill. </li></ul><ul><li>Step 2: </li></ul><ul><li>Mobile carriers remit 100% of donation to the Mobile Giving Foundation. </li></ul><ul><li>Step 3: </li></ul><ul><li>The Mobile Giving Foundation remits 100% to you. </li></ul><ul><li>  </li></ul>
  14. 14. Donation Amounts <ul><li>$5 or $10 </li></ul><ul><li>Donor may pledge about $30 to $50 a month (depending on the carrier) </li></ul><ul><li>Each keyword is linked to either a $5 or a $10 amount </li></ul>
  15. 15. Qualifications <ul><li>Must be a 501(c) 3 Non Profit for over one year </li></ul><ul><li>Must generate over 500k in annual revenue </li></ul><ul><li>Must file a 990 or be ECFA certified </li></ul>
  16. 16. <ul><li>Give by Cell agreement </li></ul><ul><li>Mobile Giving Foundation Application </li></ul><ul><li>Supplemental Documents (990, IRS determination Letter, Articles of Incorporation, etc.) </li></ul><ul><li>Takes about 2 weeks to get approved- potentially longer </li></ul>Getting Started
  17. 17. Reporting <ul><li>Donor information collected </li></ul><ul><ul><li>Cell number </li></ul></ul><ul><ul><li>Time and date of the donation </li></ul></ul><ul><ul><li>Carrier used </li></ul></ul><ul><ul><li>Content of the text messages </li></ul></ul><ul><li>You will have 24/7 access to a reporting site. </li></ul>
  18. 18. Contact Collection <ul><ul><li>Instruct your donor to enter text after the keyword </li></ul></ul><ul><li>Can be used to collect name, email, feedback, or to track where a donation was made. </li></ul><ul><li>Text ‘ SACFOOD’ </li></ul><ul><li>and your email to donate $10 </li></ul>
  19. 19. Marketing is everything! <ul><li>Mobile Giving works… </li></ul><ul><li>… .but only if you get the </li></ul><ul><li>word out. </li></ul>
  20. 20. Ways to Solicit Text Donations <ul><ul><li>Live events </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>In reception areas </li></ul></ul><ul><ul><li>On business cards or programs </li></ul></ul><ul><ul><li>On radio, television or podcast </li></ul></ul><ul><li>  </li></ul>
  21. 21. Capitalize on Impulse <ul><li>Ensure that those who </li></ul><ul><li>want to donate can do </li></ul><ul><li>so immediately. </li></ul>
  22. 22. Give Donors a Reminder
  23. 24. Social Media Facebook
  24. 25. <ul><li>Social Media </li></ul><ul><li>Twitter </li></ul>
  25. 26. Red Sox Foundation Website Example
  26. 27. QR Codes
  27. 28. Volunteer T-Shirts
  28. 29. Coasters
  29. 30. MASBIA Vehicle Wrap
  30. 31. The most successful campaigns are… <ul><li>Personal </li></ul><ul><li>Goal-oriented </li></ul><ul><li>Clear </li></ul>
  31. 32. Specific
  32. 33. Motivating & Engaging Live Calls to Action
  33. 34. Incentives
  34. 35. Sponsorship
  35. 36. Competitions
  36. 37. Media Based <ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Podcasts </li></ul>
  37. 38. Voting
  38. 39. Incorporates Mobile Applications
  39. 40. Incorporates Mobile <ul><li>Games </li></ul>
  40. 41. Emotion Evoking
  41. 43. Saving Promise St John Fisher College
  42. 44. Text 2 Pledge <ul><li>Donors can pledge any amount without the $5 or $10 limit </li></ul><ul><li>Our system captures your donor’s pledge and phone number </li></ul><ul><li>Someone on your staff contacts the donors to process all pledge transactions </li></ul><ul><li>Give by Cell provides in-depth reporting statistics to track all pledges </li></ul>
  43. 45. Pledge 2 Screen <ul><li>Visualize donors’ pledges real-time </li></ul><ul><li>Everyone can track to see how close you are to reaching your fundraising goal </li></ul><ul><li>Once donors have sent a text, their name will appear next to their pledge </li></ul>
  44. 46. Pledge 2 Screen Interface
  45. 47. Want More Mobile? <ul><li>Give by Cell is a division of Guide by Cell, Inc. </li></ul><ul><ul><li> </li></ul></ul><ul><li>Largest provider of mobile solutions to cultural organizations around the world </li></ul><ul><li>Provide: text message, smart phone, and audio marketing solutions </li></ul>
  46. 49. Contact Information <ul><li>Camille Blomgren </li></ul><ul><li>[email_address] </li></ul><ul><li>(415) 615-0150 </li></ul>