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IT’S EASIER BECOMING AN INFOPRENEUR
Infopreneurs are the new entrepreneurs who envision ways to apply new information technologies and systems to satisfy market needs and wants. They can see and create new economic models. They don't need to raise capital; they create it instead. They don't manage large organizations; they guide small teams. They don't work in corporate office complexes, but in bedrooms across India.
The explosion of new technologies make this an unprecedented period in economic history for entrepreneurial opportunities: cheap computers, new software applications and digital networks - namely the Internet - are powerful tools available to everyone who wants to create financial independence and improve his or her lifestyle.
A physical book requires harvesting trees to make paper, onto which a story or information is transferred via a printing press. Then many hands and lots of energy are required to move the book from manufacturing plant to retail store and, finally, to the consumer. This process is resource, labor and capital intensive.
In the analog world the author writes the book and receives 10 percent of every sale, or Rs.2.50 on each Rs.25 book sale. The publisher retains the remaining Rs.22.50 for manufacturing, distribution and selling expenses. Let's further assume that her publisher pushes hard and sells 25,000 copies in one year, a decent number in the offline publishing world. Our author would then earn Rs.62,500 (Rs.2.50 x 25,000 copies) for the creative efforts.
Looking at the costs of doing this, over the year spending about Rs.2,500 to build the Website, Rs.4,000 a month for a half-time Webmaster, Rs.150 per month to host the Website and an additional Rs.10,000 per month to buy pay-per-click ads on Google to get traffic to your site.
At the end of one year your expenses (Rs.2,500 for construction, Rs.48,000 for the Webmaster, Rs.1,800 for hosting and Rs.120,000 for advertising) would total about Rs.172,300. On the income side, your revenues (Rs.25 per copy x 25,000 copies) would total Rs.625,000. When we subtract your expenses from revenues, you left with Rs.452,700. Cheap digital tools and the Internet's reach provide her with the leverage to do a little more work...but make a lot more money.