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GREAT CHANCE TO TAP INTO A HEALTH MARKET
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media. While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these examples of how to get in health market by social web can work for hospitals and others in the healthcare industry:
1. Live tweet procedures
In the past year, social media channels have helped open up an area of healthcare previously only available to a select few: the operating room. This healthcare marketing tactic can effectively create excitement and raise public awareness for a healthcare organization. In the case Twitter was abuzz that every day with users both re-tweeting the messages from your website and adding their own thoughts on the event. That buzz can help healthcare organizations both attract new patients and recruit medical personnel for the health market were you make as a professional.
2. Medical personal training
Some healthcare organizations are beginning to recognize the potential impact of leveraging social media channels to complement training efforts. The benefits include training medical personal are Giving trainees a forum to ask questions and quickly receive answers, Providing presenters with immediate feedback from trainees, Enabling organizations to complement healthcare marketing efforts by sharing slideshows, video or pictures from training sessions on social sites like YouTube or Flickr.
3. Provide health information to patients
70% of patients search for medical information online before or after doctors’ visits, according to this video from the HealthCare New Media Conference. With the magnitude of health information available on the web, both accurate and inaccurate it’s likely that these patients can easily be misinformed. You can share accurate, timely information regarding symptoms, diseases, medications, treatments and more.