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Seja Amigo Dos Spiders De Busca

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Palestra apresentada na turma 3 de Pós Graduação da Facha - RJ, curso de Gestão Estratégica em Marketing Digital, em 18 de novembro de 2009

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Seja Amigo Dos Spiders De Busca

  1. 1. Guga Alves twitter.com/GugaAlves www.tudoparawordpress.com.br
  2. 2. <ul><li>Sofisticados algoritmos responsáveis pela </li></ul><ul><li>varredura e indexação de páginas </li></ul>O que são Spiders ? <ul><li>Algumas de suas funções: </li></ul><ul><li>Localizar novas páginas </li></ul><ul><li>Identificar conteúdo de sites </li></ul><ul><li>Detectar conteúdo duplicado </li></ul><ul><li>Dar relevância ou marcar como spam </li></ul>
  3. 4. <ul><li>Planejar a melhor forma de disponibilizar a </li></ul><ul><li>informação aos visitantes </li></ul>Arquitetura de Sites e SEO <ul><li>Cenário ideal: </li></ul><ul><li>2 a 3 cliques para atingir o destino </li></ul><ul><li>- Não possuir páginas órfãs (sem links apontados para ela) </li></ul>
  4. 5. <ul><li>http://www.meusite.com.br/news.php?id=8&stx=4897 </li></ul><ul><li>O que tem nessa página ? </li></ul><ul><li>O que significam os parâmetros após a interrogação ? </li></ul><ul><li>Não sabe interpretar isso ? O Spider também não ! </li></ul><ul><li>http://www.meusite.com.br/noticias/palestra-seo-facha </li></ul><ul><li>Uso de palavras-chave na URL tem o seu peso no rankeamento </li></ul><ul><li>Dica: Não use underline( _ ) para separar palavras, use hífen ( - )! </li></ul>Não use URL’s dinâmicas
  5. 6. <ul><li>Evite que páginas não desejadas sejam indexadas pelos buscadores </li></ul><ul><li>robots.txt </li></ul><ul><li>Funciona como um filtro para os Spiders, permitindo ou bloqueando o acesso a partes de um determinado site </li></ul><ul><li>Noindex </li></ul><ul><li><head> </li></ul><ul><li><meta name=“robots” content=“noindex”> </li></ul><ul><li></head> </li></ul>O que posso e o que não posso indexar ?
  6. 7. Mapa do site Sitemap.xml Arquivo em formato xml que indica todas as URLs das páginas do seu site De forma organizada, pode definir prioridades, data de atualização, importância entre suas páginas. Trecho de sitemap.xml <url> <loc>http://www.tudoparawordpress.com.br</loc> <lastmod>2009-11-17T16:35:54+00:00</lastmod> <changefreq>daily</change> <priority>1.0</priority> </url>
  7. 8. <ul><li>Palavras-chave no título da página </li></ul><ul><li>Palavra-chave em seu domínio </li></ul><ul><li>Palavra-chave no título H1 </li></ul><ul><li>Link interno em palavra-chave </li></ul><ul><li>Link externo em palavra-chave </li></ul><ul><li>Palavra-chave na url </li></ul><ul><li>Palavra-chave em outras tags h# (h2, h3…) </li></ul><ul><li>Palavra-chave na Description Meta Tag </li></ul>SEO On-Page
  8. 9. Exemplo de página otimizada
  9. 10. <ul><li>Evite : </li></ul><ul><li>inserir palavras-chave de forma excessiva no seu conteúdo; </li></ul><ul><li>trocar links excessivamente entre os mesmos sites; </li></ul><ul><li>usar keywords não relacionadas ao seu nicho. </li></ul><ul><li>esconder links para outros sites; </li></ul><ul><li>texto da mesma cor de fundo do site. </li></ul>Black Hat SEO CUIDADO! Vai tentar a sorte?
  10. 11. Spam <ul><li>Todo mundo odeia spam… </li></ul><ul><li>Evite : </li></ul><ul><li>copiar e colar o conteúdo de outros sites; </li></ul><ul><li>linkar para páginas que não tratam do mesmo assunto que a sua; </li></ul><ul><li>trocar links com sites que não sejam do mesmo nicho que o seu. </li></ul><ul><li>postar seu link em fóruns e blogs com mensagens do tipo, “Gostei do post!”. </li></ul>e isso inclui os robôs de busca! O nofollow está aí!
  11. 12. Quem é quem afinal de contas?
  12. 13. Qual é a URL do conteúdo original? <ul><li>Imagine que alguém aponte um link para seu site assim: </li></ul><ul><li>http://www.seusite.com.br/index.php </li></ul><ul><li>Se você não usar o redirect 301 , o robô entenderá que são 2 páginas diferentes e poderá classificá-las como conteúdo duplicado. </li></ul><ul><li>Isso também vale para endereços com www e sem www . Exemplo: </li></ul><ul><li>http://www.seusite.com.br </li></ul><ul><li>http://seusite.com.br </li></ul><ul><li>http://www.seusite.com.br/index.php </li></ul><ul><li>http://seusite.com.br/index.php </li></ul>
  13. 14. <ul><li>Use Flash apenas quando necessário </li></ul><ul><li>Páginas de erro 404 customizadas </li></ul><ul><li>Se o spider cair em uma página de erro sem links, no donuts for you ! </li></ul><ul><li>Não esconda atrás de logins o que deve ser visto </li></ul><ul><li>Spiders não acessam cookies ou id de sessões </li></ul>Outras dicas
  14. 16. SEO no twitter – Quem seguir ? Seo Brasil http://migre.me/bV2p Seo World http://migre.me/bV2B
  15. 17. Ferramentas <ul><li>Google Insights for Search </li></ul><ul><li>www.google.com/insights/search/ </li></ul><ul><li>Google Keyword Tool </li></ul><ul><li>adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>Google Webmaster Tools </li></ul><ul><li>www.google.com/webmasters/tools </li></ul><ul><li>Mestre SEO </li></ul><ul><li>www.mestreseo.com.br/ferramentas-de-seo </li></ul>
  16. 18. Ferramentas <ul><li>Seo for Firefox </li></ul><ul><li>tools.seobook.com/firefox/seo-for-firefox.html </li></ul><ul><li>FoxyRank </li></ul><ul><li>addons.mozilla.org/pt-PT/firefox/addon/9022 </li></ul><ul><li>Web CEO </li></ul><ul><li>www.webceo.com </li></ul>
  17. 19. <ul><li>Central do Webmaster </li></ul><ul><li>http://www.google.com/webmasters </li></ul><ul><li>Brasil SEO </li></ul><ul><li>http://www.brasilseo.com.br </li></ul><ul><li>Mestre Seo </li></ul><ul><li>http://www.mestreseo.com.br </li></ul><ul><li>SeoMoz </li></ul><ul><li>http://www.seomoz.org </li></ul>Alguns Sites Recomendados
  18. 20. Seja Esperto, Otimize ! E é isso ! Alguma dúvida ? PageRank nofollow Link juice breadcrumbs site speed

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