iPhone development lessons

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A short presentation on the learnings from the Melbourne Coffee Review iPhone application. From its original design, to submission, 4 million views and top 3 on the iTunes store.

Our key lesson was to listen to the client, which will change the future developments of the product.

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iPhone development lessons

  1. 1. Melbourne Coffee Review Learnings from iPhone application v 1.0 Wednesday, 10 March 2010
  2. 2. The idea Melbourne Coffee Review is a printed book, published annually 14 reviewers drink and rate coffee, hundreds of venues in Melbourne Top 100 are selected, reviewed (1,2 and 3 bean) All this great content - perfect for an iPhone app Wednesday, 10 March 2010
  3. 3. Many many many hours planning... Layout Features Call button, colours, multiple photos Favorite, directions, web links, map size Icons Search Shape, size, colour GPS, Suburb, rating, list all, Wednesday, 10 March 2010
  4. 4. And we kept on planning Version 2 Extra features More states Restaurants More detailed reviews Version 3 SMS cafe’s to friends, Android version etc etc etc Wednesday, 10 March 2010
  5. 5. Version 1.0 release 19th Nov @ 6am 123,266 150,000 128,045 120,094 113,893 103,823 92,604 84,800 75,000 14,527 12,841 10,788 4,860 5,720 0 19 20 21 22 23 24 25 26 27 28 29 30 Cafe View’s Target Wednesday, 10 March 2010
  6. 6. Wednesday, 10 March 2010
  7. 7. iTunes Feedback As downloads increase, so does user feedback Design Usability Functionality Wednesday, 10 March 2010
  8. 8. The truth doesn’t matter Bribes Snobs Pay for comment Paid Reviews Elitist Deceit Formulaic Superficiality Wednesday, 10 March 2010
  9. 9. The customer tells you what they want 75% of comments - needs user generated content and more than 100 cafe’s WE DIDN’T PLAN FOR THIS!!!!!! Wednesday, 10 March 2010
  10. 10. The new roadmap Started the plan again in December Grouped all feedback Prioritised by effort, time and user passion Planned release 2.0 Wednesday, 10 March 2010
  11. 11. Speed to market We couldn’t reply to customer feedback on the iTunes store The only way to communicate was timely updates to show the user we’re listening Expected to release V2.0 mid Feb, we are late and users are gradually leaving 23,000 0 22nd 23rd 24th 25th 26th 27th 28th Wednesday, 10 March 2010

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