Jonah

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Jonah

  1. 1. J ONAH P ROBELL the one and the only
  2. 2. Multiply Talented Engineer Business man
  3. 3. Expertise Entrepreneurship Group leadership Project management Intellectual property Technology marketing Technical sales Processor architecture Digital signal processing Chip design and verification Design with FPGAs Technical writing and speaking Digital video, image, graphics, and multimedia processing
  4. 4. Chip Design The best way to keep on top of cutting edge chip design problems, solutions, and methodologies Automatic Test Pattern Generation ATPG Switching Activity Interchange Format SAIF Assertion Based Verification ABV Dynamic Voltage and Frequency Scaling DVFS On Chip Variation OCV Design for Manufacturing DFM Design for Test DFT Static Timing Analysis STA Verification Methodology Manual VMM Open Verification Methodology OVM Three Letter Acronym TLA
  5. 5. The CE Food Chain consumer electronics are made with chips chips are made with IP cores
  6. 6. IP Cores <ul><li>IP cores are like blueprints and their designers like architects. </li></ul><ul><li>IP companies do not make chips but instead license their designs to chip makers. </li></ul>
  7. 7. YAP IP Your Advanced Processor a cache coherent symmetric multicore superscalar 32-bit RISC-DSP with 128-bit SIMD extensions as a GNU toolchain target and Linux host
  8. 8. The world’s first multicore programmable video processor capable of HD 1080p decoding H.264 and other codecs
  9. 9. Wikipedia Articles IP cores IP core vendors
  10. 10. Programmable DSP Hardwired blocks Programmable video DSPs 20 mm 2 1990 Video processor cost (die size) 2000 2010 10 mm 2 5 mm 2 2 mm 2 1 mm 2 hardwired programmable Negligible cost difference 100% 0% Percentage of video chips that are programmable 0.18um 0.13um 90nm 65nm 0.25um 0.35um 45nm process technology 32nm
  11. 11. Image Processing progressive scan interlaced letter box frame scaling frame rate
  12. 12. System Data Flow A partial example of a system data flow diagram
  13. 13. Interpolation 1D interpolation (audio) 2D interpolation (image) 3D interpolation (video)

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