Chapter 11 - Public Speaking Planning The Message

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Presentation created for COMM 107 - Oral Communication: Principles and Practice

University of Maryland

Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin

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Chapter 11 - Public Speaking Planning The Message

  1. 1. Public Speaking Planning the Message
  2. 2. The listenable speech <ul><li>Understood by listeners </li></ul><ul><ul><li>Oral-based language </li></ul></ul><ul><ul><li>Structure with clear signposts </li></ul></ul><ul><ul><li>Phrases that tell listener what’s next (transitions!) </li></ul></ul><ul><ul><li>Information that flows cohesively </li></ul></ul><ul><ul><li>Consistency </li></ul></ul>
  3. 3. How can YOU deliver a listenable speech? <ul><li>Confidence </li></ul><ul><li>Excellent nonverbal behaviors </li></ul><ul><li>Logical structure </li></ul><ul><li>Style consistency </li></ul><ul><li>Encourage listeners to be involved </li></ul>
  4. 4. Piece of (chocolate) cake…
  5. 5. 7 Steps <ul><li>Topic </li></ul><ul><li>Central idea </li></ul><ul><li>Research to develop central idea </li></ul><ul><li>Finalize central idea, purpose and goal that adapts to the listeners and setting of the presentation </li></ul><ul><li>Formulate and organize body to achieve goal </li></ul><ul><li>Prepare for the presentation / delivery </li></ul><ul><li>Polish the introduction and conclusion </li></ul>
  6. 6. Parameters to always keep in mind <ul><li>YOU! </li></ul><ul><li>Your audience </li></ul><ul><li>The setting </li></ul><ul><li>The purpose </li></ul><ul><li>Ethics </li></ul>
  7. 7. Audience Analysis <ul><li>Demographics </li></ul><ul><ul><li>Age, gender, religion, ethnicity, education, occupation, race </li></ul></ul><ul><li>Psychographics (predispositions!) </li></ul><ul><ul><li>Conservative / liberal dispositions </li></ul></ul><ul><ul><li>Political affiliations </li></ul></ul><ul><li>Rheterographics </li></ul><ul><ul><li>Place, time, emotional climate for the speech </li></ul></ul>
  8. 8. Applying your analysis <ul><li>Topic selection </li></ul><ul><ul><li>Must be specific and relevant to audience </li></ul></ul><ul><li>Language selection </li></ul><ul><ul><li>Be clear, be clever, be relevant </li></ul></ul><ul><li>Central idea </li></ul><ul><ul><li>Is your goal to inform or persuade? </li></ul></ul><ul><ul><li>What arguments will you use to accomplish this goal with this audience? </li></ul></ul>
  9. 9. For your info briefs… <ul><li>Your goal is to develop a central idea that… </li></ul><ul><ul><li>Explains </li></ul></ul><ul><ul><li>Summarizes </li></ul></ul><ul><ul><li>Contrasts </li></ul></ul><ul><ul><li>Describes </li></ul></ul><ul><ul><li>Demonstrates </li></ul></ul><ul><ul><li>Analyzes </li></ul></ul><ul><li>Something… </li></ul>
  10. 10. The extemporaneous speech <ul><li>Gives you the advantage of… </li></ul><ul><ul><li>Talking points </li></ul></ul><ul><ul><li>(vs. impromptu) </li></ul></ul><ul><ul><li>Notes / outline </li></ul></ul><ul><ul><li>(vs. memorized) </li></ul></ul><ul><ul><li>Quotations, illustrations and statistics from research </li></ul></ul><ul><ul><li>(vs. impromptu) </li></ul></ul><ul><ul><li>Planning for a more spontaneous and natural oral presentation </li></ul></ul><ul><ul><li>(vs. manuscript / memorized) </li></ul></ul>
  11. 11. Back to your audience
  12. 12. Info briefs audience analysis <ul><li>My audience is ___ (race, age, male to female ratio, values, beliefs) </li></ul><ul><li>I want my audience to understand _____ as a result of my message </li></ul><ul><li>My audience’s relationship to this message should be ____ </li></ul><ul><li>My audience already knows ____ about my topic </li></ul><ul><li>My audience will want or need to hear ______ </li></ul><ul><li>My audience may not understand or need to know _____ so I may leave out _____ </li></ul><ul><li>My audience may like, enjoy or appreciate ______ </li></ul><ul><li>Mu audience may not like, enjoy or appreciate ______ </li></ul>

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