Using<br />NAVTEQ LocationPoint™ Advertising <br />with<br />Atlas Mobile SDK<br />AtlasCT is a regional sponsor of the NA...
What is AtlasCT Mobile SDK? <br /><ul><li>Off-board maps, navigation and LBS API for mobile development above Java™ ME
Optimized for high performance and low memory usage
Modular and open architecture with plug-ins and widgets functionality
2D maps, 3D maps and satellite imagery support
Simple and easy for the developer with minimum knowledge of Java ME (J2ME) or GIS.
Compatible with ~92% mobile phones on 2G-3.5G including Nokia, Samsung, Motorola, Sony-Ericsson, LG and more.</li></li></u...
UsingNAVTEQ’s LPAwith AtlasCT Mobile SDK<br />Step 1 – Integrate AtlasCT Mobile SDK into your App.<br />Add the SDK jar fi...
UsingNAVTEQ’s LPAwith AtlasCT Mobile SDK<br />Step 1 – Integrate AtlasCT Mobile SDK into your App.<br />Add the SDK jar fi...
The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads ...
The Code…<br />Register to NAVTEQ’s LPA service<br />//create NAVTEQ Ads Provider<br />NavteqAdsProvider adsProvider = <br...
The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads ...
The Code…<br />Check-in to get Ads for your location<br />//create new request<br />Coordinates coordinates = <br />      ...
The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads ...
The Code…<br />Display Ads and provide the user storefront information<br />Now that you have the ad campaigns objects at ...
The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads ...
The Code…<br />Report Call For Actions<br />Now you just need to report the user’s actions in order to get paid when the u...
The Code…<br />City Cruiser Demo<br />We’ve created a version of our City Cruiser Navigation application to demonstrate th...
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AtlasMobile SDK and LocationPoint Advertisement

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AtlasMobile SDK and LocationPoint Advertisement

  1. 1. Using<br />NAVTEQ LocationPoint™ Advertising <br />with<br />Atlas Mobile SDK<br />AtlasCT is a regional sponsor of the NAVTEQ Global LBS Challenge® 2010<br />
  2. 2. What is AtlasCT Mobile SDK? <br /><ul><li>Off-board maps, navigation and LBS API for mobile development above Java™ ME
  3. 3. Optimized for high performance and low memory usage
  4. 4. Modular and open architecture with plug-ins and widgets functionality
  5. 5. 2D maps, 3D maps and satellite imagery support
  6. 6. Simple and easy for the developer with minimum knowledge of Java ME (J2ME) or GIS.
  7. 7. Compatible with ~92% mobile phones on 2G-3.5G including Nokia, Samsung, Motorola, Sony-Ericsson, LG and more.</li></li></ul><li>What is NAVTEQ LocationPoint™ Advertising <br />Advertising in a location-aware context (e.g. Navigation, Mapping) which is: <br />Precisely targeted to the location of interest of the user (current or future)<br /> Selected based on a user profile (explicit or learned) and context <br />Delivered “in-the-moment” as users are going about their day<br />Rich Creative with Interactive Ad Presentation <br />E.g. plays advertisers jingle audibly; flashes advertisers logo,etc. <br />Continuous opportunity to deliver an ad throughout drive time<br />High-Value “Calls to Action”<br />Click to Call, Click to Coupon, Click to Map, Click to Route/Navigate<br />Integrated into the Application<br />Platform independent APIs for integration into any device or application<br />Positioned as relevant and as a value-add for the user (find special offers and deals)<br />Integrated into the overall user experience<br />Full Reporting Capability<br />Application collects user responses and reports back to ad sever<br />
  8. 8. UsingNAVTEQ’s LPAwith AtlasCT Mobile SDK<br />Step 1 – Integrate AtlasCT Mobile SDK into your App.<br />Add the SDK jar file to your project.<br />Use AtlasCT Mobile SDK to display a map.<br />Use the SDK to acquire location information, and update map display<br />Step 2 – Get Ads for your location<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads for your location.<br />Display Ads and provide the user storefront information<br />Report Call For Actions<br />Step 3 – Get Paid<br />
  9. 9. UsingNAVTEQ’s LPAwith AtlasCT Mobile SDK<br />Step 1 – Integrate AtlasCT Mobile SDK into your App.<br />Add the SDK jar file to your project.<br />Use AtlasCT Mobile SDK to display a map.<br />Use the SDK to acquire location information, and update map display<br />Step 2 – Get Ads for your location<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads for your location.<br />Display Ads and provide the user storefront information<br />Report Call For Actions<br />Step 3 – Get Paid<br />
  10. 10. The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads for your location.<br />Display Ads and provide the user storefront information<br />Report Call For Actions<br />
  11. 11. The Code…<br />Register to NAVTEQ’s LPA service<br />//create NAVTEQ Ads Provider<br />NavteqAdsProvider adsProvider = <br />new NavteqAdsProvider(AFFILIATE_NAME, <br />deviceSerialNumber, <br />SECURITY_TOKEN, <br />SECURITY_SEED, <br />locale);<br />//register to service<br /> adsProvider.register();<br />
  12. 12. The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads for your location.<br />Display Ads and provide the user storefront information<br />Report Call For Actions<br />
  13. 13. The Code…<br />Check-in to get Ads for your location<br />//create new request<br />Coordinates coordinates = <br /> new Coordinates(X, Y, Projection.PROJECTION_TYPE_LAT_LONG);<br />NavteqAdsRequest request = new NavteqAdsRequest(coordinates, maxAds);<br />//Check-In: Get ads by request<br />Vector adCampaigns = adsProvider.checkIn(request, false);<br />
  14. 14. The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads for your location.<br />Display Ads and provide the user storefront information<br />Report Call For Actions<br />
  15. 15. The Code…<br />Display Ads and provide the user storefront information<br />Now that you have the ad campaigns objects at your hand, <br />you can provide the users the relevant ads for their real position: <br />
  16. 16. The Code…<br />Get Ads for your location withNAVTEQ’s LPA<br />Register to NAVTEQ’s LPA service.<br />Check-in to get Ads for your location.<br />Display Ads and provide the user storefront information<br />Report Call For Actions<br />
  17. 17. The Code…<br />Report Call For Actions<br />Now you just need to report the user’s actions in order to get paid when the user sees the ads, uses the coupons, navigates to a storefront etc. <br />//report user’s action<br />campaign.reportUserAction(actionType, <br /> actionParams, <br /> coordinates, <br /> storeFrintId);<br />
  18. 18. The Code…<br />City Cruiser Demo<br />We’ve created a version of our City Cruiser Navigation application to demonstrate the LPA service in action.<br />Here are few screenshots:<br />Displaying Ad Banners<br />Updated every few seconds<br />Display storefront info<br />Address, introduction text, phone number…<br />Enable user actions<br />Initiate phone call, navigate to…<br />
  19. 19. AtlasCT’s Awards and recognitions<br />Company<br />Selection Zapping Start-Up Le Mobile 2.0 (2009)<br />Social networking location-based applications<br />“reLive!” - Social-networking application #1, NAVTEQ Global LBS Challenge (2007)<br />“ComeTogethr” - Semi-finalist, NAVTEQ Global LBS Challenge (2008)<br />Navigation<br />“City Cruiser” - Semi-finalist, NAVTEQ Global LBS Challenge (2008)<br />Platform and APIs<br />“AtlasMobile” powers 6 (17%) of semi-finalist applications in NAVTEQ Global LBS Challenge 2007 through 2008 in APAC and EMEA. 100% success rate of applications powered by AtlasMobile for advancing to the semi-finals.<br />
  20. 20. Our business<br />
  21. 21. reLive! ™| Photos geo-tagging<br />relive.abmaps.com<br />City Cruiser™ |Navigation<br />AVAILABLE<br />NOW!<br />Mobile Angel™ |Personal security<br />ComeTogethr™ |Social network<br />
  22. 22. Thank you!<br />AtlasCT - Atlas Cartographic Technologies LTD<br />Address: 24 Ben-Gurion St. Ramat-Gan 52573, Israel<br />Tel:          +972-3-6124535            <br />Fax:         +972-3-6124536                     <br />Email:      info@atlasct.com<br />Website:       www.atlasct.com<br />Developer Zone:http://developer.atlasct.com<br />

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