Fajar Suryadi Final Project


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Fajar Suryadi Final Project

  1. 1. Ubuntu Canonical Company Evaluation www.ubuntu.com By: Fajar Suryadi
  2. 2. Ubuntu - Philosophy <ul><li>At the core of the Ubuntu Philosophy are these core philosophical ideals: </li></ul><ul><li>Every computer user should have the freedom to download, run, copy, distribute, study, share, change and improve their software for any purpose, without paying licensing fees. </li></ul><ul><li>Every computer user should be able to use their software in the language of their choice. </li></ul><ul><li>Every computer user should be given every opportunity to use software, even if they work under a disability. </li></ul>
  3. 3. Ubuntu - Free and open source software <ul><li>Ubuntu is an operating system built by a worldwide team of expert developers. It contains all the applications you need: a web browser, office suite, media apps, instant messaging and much more. </li></ul><ul><li>Composed of multiple software packages, of which the vast majority are distributed under a free software license (also known as open source). </li></ul><ul><li>Main license used is the GNU General Public License (GNU GPL) </li></ul>
  4. 4. Ubuntu - Free and open source software <ul><li>Ubuntu is sponsored by the UK-based company Canonical Ltd., owned by South African entrepreneur Mark Shuttleworth. </li></ul><ul><li>Instead of selling Ubuntu for profit, Canonical creates revenue by selling technical support and from creating several services tied to Ubuntu. </li></ul><ul><li>Canonical endorses and provides support for three additional Ubuntu-derived operating systems: Kubuntu, Edubuntu and Ubuntu Server Edition. </li></ul>
  5. 5. Ubuntu - Free and open source software <ul><li>Ubuntu divides all software into four domains to reflect differences in licensing and the degree of support available. All unsupported applications receive updates from community members, but not from Canonical. </li></ul>
  6. 6. Overall CRM Strategy <ul><li>Ubuntu trying to introduce their Operating System to the world by distributing the OS freely through their website. This is not a promo, since Ubuntu promises that their OS will always distributed free. They only get profit from services and merchandises. </li></ul><ul><li>Ubuntu has it’s own users community. Through that community, the bugs, weaknesses of the OS can be found and fixed. Ubuntu always upgrading their OS and trying to meet customers’ expectation. </li></ul>
  7. 7. Sales Force Automation <ul><li>Ubuntu using their websites ( www.ubuntu.com ) to distribute their OS software freely through direct download. </li></ul><ul><li>The customers can buy the other merchandises or get Free Ubuntu CD. The customers only need to pay for the delivery fee for Ubuntu CDs and small prices for the merchandises. </li></ul>
  8. 8. Customer Service and Support <ul><li>Ubuntu have Community Support where the customers who are using Ubuntu OS ask questions, give their comments, report bugs, and suggestions to others Ubuntu users or to Ubuntu team. This way Ubuntu team can know and analyze customers’ interest and needs therefore they will be able to develop a newer version of Ubuntu that will meet the customers’ expectation better. </li></ul>
  9. 9. Analytical CRM <ul><li>Analytical CRM in Ubuntu Team </li></ul><ul><li>Ubuntu team distributing the free OS software then analyze the customers response through their Community Support forum. </li></ul><ul><li>Through the questions, bug reports, and suggestions from the customers, Ubuntu team will develop a newer OS and fix the bugs then distribute it again. This is a life-cycle processes. </li></ul>
  10. 10. Conclusion <ul><li>Canonical, the commercial backer of the Linux-based Ubuntu operating system, is not yet turning a profit, but founder Mark Shuttleworth said that he is prepared to bankroll the company for three to five more years. </li></ul><ul><li>Ubuntu team keep distributing their operating system freely to the users through direct download from websites or online order and developing the program according to customers’ demands and responses through Customer Community Support. </li></ul><ul><li>In the future, by analyzing the customers’ demands and responses, Canonical will be able develop an OS which meets the customers demand, and might create non-free version of Ubuntu. </li></ul><ul><li>All of the customers who already familiar with this OS and know it’s advantages will choose this program and willing to pay for it. So the customer will get satisfaction and the company will achieve positive business result. </li></ul>