Viren Popli

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  • I have been asked to give an overview of m&e but you are all the experts in this space, the numbers are available everywhere and
  • Viren Popli

    1. 1. Media & Entertainment The Changing Times Viren Popli SVP & Head, Mobile Entertainment STAR India 8 th May, 2008
    2. 2. Mass Media is impacted by…
    3. 3. Environment <ul><li>Growth </li></ul><ul><ul><li>Stock Market </li></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>Funding/M&As </li></ul></ul><ul><li>Evolving Technology </li></ul><ul><li>Media & Entertainment options </li></ul><ul><li>Pressure on consumers time </li></ul>
    4. 4. Consumer <ul><li>Usual Suspects </li></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Geography etc. </li></ul></ul><ul><li>Younger </li></ul><ul><li>Mobile </li></ul><ul><li>Informed </li></ul><ul><li>Comfortable with technology </li></ul>
    5. 5. Consumer Birth Date Reward for good behavior Media Exposure Desired Birthday Present Got taken away for bad behavior Desired Friend touch point
    6. 6. Consumer Birth Date Pre-1970 Reward for good behavior Toffee Media Exposure Binaca Geet Mala Desired Birthday Present Toys Got taken away for bad behavior Sent to bed Desired Friend touch point Letter
    7. 7. Consumer Birth Date Pre-1970 1980-1990 Reward for good behavior Toffee Chocolate Media Exposure Binaca Geet Mala Chitrahaar Desired Birthday Present Toys Walkman Got taken away for bad behavior Sent to bed Cycle Desired Friend touch point Letter Telephone
    8. 8. Consumer Birth Date Pre-1970 1980-1990 1990-2000 Reward for good behavior Toffee Chocolate Fast Food Media Exposure Binaca Geet Mala Chitrahaar STAR Desired Birthday Present Toys Walkman Discman Got taken away for bad behavior Sent to bed Cycle TV Time Desired Friend touch point Letter Telephone E-Mail
    9. 9. Consumer Birth Date Pre-1970 1980-1990 1990-2000 2000 + Reward for good behavior Toffee Chocolate Fast Food Multiplex/Mall Media Exposure Binaca Geet Mala Chitrahaar STAR Take a pick! Desired Birthday Present Toys Walkman Discman IPod Got taken away for bad behavior Sent to bed Cycle TV Time Internet Access Desired Friend touch point Letter Telephone E-Mail Mobile/ Social Networking
    10. 10. Consumer Birth Date Father Mother 1 st Child 2 nd Child Reward for good behavior Toffee Chocolate Fast Food Multiplex/Mall Media Exposure Binaca Geet Mala Chitrahaar STAR Take a pick! Desired Birthday Present Toys Walkman Discman IPod Got taken away for bad behavior Sent to bed Cycle TV Time Internet Access Desired Friend touch point Letter Telephone E-Mail Mobile/ Social Networking
    11. 11. Consumer Birth Date Rural India Class 2 towns Class 1 towns Metros Reward for good behavior Toffee Chocolate Fast Food Multiplex/Mall Media Exposure Radio Terrestrial TV/DD DTH Cable Television Take a pick! Desired Birthday Present Toys Walkman Discman IPod Got taken away for bad behavior Physical Punishment Cycle TV Time Internet Access Desired Friend touch point Letter Telephone E-Mail Mobile/ Social Networking
    12. 12. Content <ul><li>Expensive </li></ul><ul><li>Cheaper </li></ul><ul><li>Digitized </li></ul><ul><li>Long Tail </li></ul><ul><li>Creative Options </li></ul><ul><ul><li>Dramas, Reality, Interactive, Tele-Novelas, Game Shows, Bollywood, Hollywood etc. </li></ul></ul><ul><li>Execution Options </li></ul><ul><ul><li>Animation, HD etc. </li></ul></ul>
    13. 13. Technology <ul><li>Faster </li></ul><ul><ul><li>Centrino Duo, Broadband, IM, You Tube </li></ul></ul><ul><li>Easier </li></ul><ul><ul><li>One touch, GUI </li></ul></ul><ul><li>Cheaper </li></ul><ul><li>Smaller </li></ul><ul><li>Portable </li></ul><ul><li>Connectable </li></ul>
    14. 14. Delivery <ul><li>Cable </li></ul><ul><li>Digital Cable </li></ul><ul><li>DTH </li></ul><ul><li>IPTV </li></ul><ul><li>Streaming </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><li>Mobile TV </li></ul><ul><li>Physical Forms </li></ul><ul><ul><li>DVD/Memory Stick/Side Load </li></ul></ul>
    15. 15. Advertisers <ul><li>International </li></ul><ul><li>National </li></ul><ul><li>Regional </li></ul><ul><li>Local </li></ul><ul><li>New Players </li></ul><ul><li>New Categories </li></ul><ul><li>More Scattered </li></ul><ul><li>More Consolidated </li></ul>
    16. 16. Regulation <ul><li>Rapidly changing </li></ul><ul><li>Trying to keep up with evolving technologies </li></ul><ul><ul><li>Potential bottle neck on new technology </li></ul></ul><ul><li>Populist approach </li></ul><ul><li>License raj hangover </li></ul>
    17. 17. Challenges of Mass Media <ul><li>Will these changes be gradual or sudden </li></ul><ul><li>What is Mass Media? </li></ul><ul><ul><li>Is “New Media” the future Mass Media? </li></ul></ul><ul><li>Will existing content work on mobile/internet </li></ul><ul><li>What will the face of media be in the future </li></ul><ul><li>Most importantly where to invest? </li></ul><ul><li>When is the right time to invest and how much </li></ul>

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