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Personal Branding

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How to leverage the power of search and social communications in order to present a consistent online presence. Presented at University College Falmouth 11th March 2010 Author: Pete Geall

Published in: Technology, Business
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Personal Branding

  1. 1. Online Reputation Management: Personal Branding<br />Pete Geall<br />Graduate Project Manager-ECIF<br />
  2. 2. “Personal branding is the process whereby<br />people and their careers are<br /> marketed as brands”<br />(Lair et al: 2005)<br />But why is it so important?<br />
  3. 3.
  4. 4. Employer = Customer<br />Hiring is a purchase <br />Employers want to make sure they are making the right decision<br />What do you do before buying?<br />
  5. 5. 64% of HR managers think it is appropriate to look at online profiles of candidates for work.<br />41% have rejected people as a result.<br />(source: computer weekly 28/01/10)<br />
  6. 6. Death of the CV?<br />
  7. 7. Stages of Purchase<br />Would you buy from a company that didn’t exist on Google?<br />
  8. 8. It Should Look Like This:<br />
  9. 9. Recommendations<br />1) Don’t spread yourself thin.<br />Action(s):<br />- Concentrate on the main networks<br />- Check privacy settings<br />- Reserve your URL(s) - namechk.com<br />- Join a professional network<br />
  10. 10. Professional Networks<br /><ul><li>LinkedIn shows you are connected professionally
  11. 11. Recommendations = Live referrals</li></li></ul><li>2) Contributevaluable content.<br />Action(s)<br />- Create a Blog (recommended: tumblr/blogger)<br />- Comment/Review<br />- Demonstrate your knowledge, interests and<br /> share your insights <br />
  12. 12. 3) Monitor, Track, Listen.<br />Action(s)<br />- Set up Google Alerts<br />- Track your readers (www.bit.ly)<br />- Monitor mentions (www.socialmention.com)<br />
  13. 13. Metrics<br />
  14. 14. Conclusion<br /><ul><li>Protect/Nurture your (or clients) Brand
  15. 15. Contribute and Monitor
  16. 16. Act consistently across the web</li></li></ul><li>Questions?pete.geall@falmouth.ac.uktwitter: @petegeall<br />
  17. 17. Resources<br />Microsoft HR Research - http://bit.ly/9UCEY1<br />5 ways to avoid sabotaging your personal brand online - http://bit.ly/bHsXOe<br />Job Search 2.0 [Presentation] - http://www.slideshare.net/kellygiles/job-search-20<br />Social Mention – Track what people are saying about you: www.socialmention.com<br />Google Alerts – Set up alerts on subjects important to you - http://www.google.com/alerts<br />Social Media News – www.mashable.com<br />My Blog: www.modestmaritime.blogspot.com<br />

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