Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Personal Branding


Published on

How to leverage the power of search and social communications in order to present a consistent online presence. Presented at University College Falmouth 11th March 2010 Author: Pete Geall

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Personal Branding

  1. 1. Online Reputation Management: Personal Branding<br />Pete Geall<br />Graduate Project Manager-ECIF<br />
  2. 2. “Personal branding is the process whereby<br />people and their careers are<br /> marketed as brands”<br />(Lair et al: 2005)<br />But why is it so important?<br />
  3. 3.
  4. 4. Employer = Customer<br />Hiring is a purchase <br />Employers want to make sure they are making the right decision<br />What do you do before buying?<br />
  5. 5. 64% of HR managers think it is appropriate to look at online profiles of candidates for work.<br />41% have rejected people as a result.<br />(source: computer weekly 28/01/10)<br />
  6. 6. Death of the CV?<br />
  7. 7. Stages of Purchase<br />Would you buy from a company that didn’t exist on Google?<br />
  8. 8. It Should Look Like This:<br />
  9. 9. Recommendations<br />1) Don’t spread yourself thin.<br />Action(s):<br />- Concentrate on the main networks<br />- Check privacy settings<br />- Reserve your URL(s) -<br />- Join a professional network<br />
  10. 10. Professional Networks<br /><ul><li>LinkedIn shows you are connected professionally
  11. 11. Recommendations = Live referrals</li></li></ul><li>2) Contributevaluable content.<br />Action(s)<br />- Create a Blog (recommended: tumblr/blogger)<br />- Comment/Review<br />- Demonstrate your knowledge, interests and<br /> share your insights <br />
  12. 12. 3) Monitor, Track, Listen.<br />Action(s)<br />- Set up Google Alerts<br />- Track your readers (<br />- Monitor mentions (<br />
  13. 13. Metrics<br />
  14. 14. Conclusion<br /><ul><li>Protect/Nurture your (or clients) Brand
  15. 15. Contribute and Monitor
  16. 16. Act consistently across the web</li></li></ul><li>Questions? @petegeall<br />
  17. 17. Resources<br />Microsoft HR Research -<br />5 ways to avoid sabotaging your personal brand online -<br />Job Search 2.0 [Presentation] -<br />Social Mention – Track what people are saying about you:<br />Google Alerts – Set up alerts on subjects important to you -<br />Social Media News –<br />My Blog:<br />