Creativethinking

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Creativethinking

  1. 1. Creative/Innovative Thinking
  2. 2. Do You Value Creativity? <ul><li>In the music industry, the recording medium for songs didn’t progress from vinyl LPs to better vinyl LPs. </li></ul><ul><li>Creativity lead to the innovations of 8-track technology, cassette tapes, and, today, CDs. </li></ul><ul><li>What will tomorrow bring? </li></ul>
  3. 3. Don’t Become a Dinosaur! <ul><li>Are you still manufacturing 8-track tapes when the rest of the world uses CDs? </li></ul><ul><li>Are you still using Swiss-movement watches, when the world has moved to quartz? </li></ul><ul><li>Do you still think that the Internet is a passing fad? </li></ul>
  4. 4. Costs of Not Embracing Creativity <ul><li>If you’re not using creative processes, you’re missing out on opportunities in... </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Product Development </li></ul></ul><ul><ul><li>Employee Retention </li></ul></ul>
  5. 5. Thinking Creatively <ul><li>Companies with highly standardized operations, procedures, and policies can still foster creativity. </li></ul><ul><li>Once companies realize how creativity works, they can take specific, practical actions that will dramatically improve their creative performance. </li></ul>
  6. 6. Embracing Creativity <ul><li>Embracing creativity means… </li></ul><ul><ul><li>Employees aren’t afraid to ask “dumb” questions. </li></ul></ul><ul><ul><ul><li>Charles Land was asked by his four-year-old daughter why she couldn’t immediately see pictures she had just taken with her camera. </li></ul></ul></ul><ul><ul><ul><li>Result: The Polaroid Land camera. </li></ul></ul></ul>
  7. 7. <ul><li>Embracing creativity means… </li></ul><ul><ul><li>Employees are rewarded for creative thinking, e.g., recognition programs, cash incentives </li></ul></ul><ul><ul><li>Employees are encouraged to think “out of the box” </li></ul></ul>Embracing Creativity Embracing Creativity
  8. 8. <ul><li>Embracing creativity means… </li></ul><ul><ul><li>Innovative thinking becomes a standard management tool such as determining the marketing mix and plotting long-term strategy </li></ul></ul>Embracing Creativity
  9. 9. Thinking Creatively <ul><li>When employees are given practical tools to think creatively… </li></ul><ul><ul><li>they can eliminate entire work processes </li></ul></ul><ul><ul><li>they can create new ways of doing things </li></ul></ul><ul><ul><li>they feel valued, which translates into low absenteeism and high retention </li></ul></ul><ul><ul><li>they are happier, more productive employees </li></ul></ul>
  10. 10. Are You Using Creativity? <ul><li>It’s the reverse of... </li></ul><ul><li>“ I’ll believe it when I see it.” </li></ul><ul><li>It’s... </li></ul><ul><li>“ I’ll see it when I believe it.” </li></ul>
  11. 11. How To Foster Creativity <ul><li>You cannot manage your employees’ creativity. </li></ul><ul><li>You simply teach employees the tools to think creatively, then reward the resulting innovations. </li></ul>
  12. 12. Famous Last Words <ul><li>“ There is no reason for an individual to have a computer in their home.”   </li></ul><ul><li>– Ken Olson, President of Digital Equipment (1977) </li></ul>

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