Advertising Cluster2


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Advertising Cluster2

  1. 1. Michelle Kim
  2. 2. <ul><li>Advertising Media & Communications: </li></ul><ul><li>Cluster Members </li></ul><ul><li>Support Structures </li></ul><ul><li>Support Activities </li></ul><ul><li>Similar Clusters </li></ul>
  3. 3. <ul><li>Among the hundreds of cluster members include the following core organizations: </li></ul><ul><li>IAB -Interactive Advertising Bureau </li></ul><ul><li>CMDC - Canadian Media Director’s Council </li></ul><ul><li>ICA - Institute of Communication Agencies </li></ul><ul><li>NABS - National Advertising Benevolent Society </li></ul><ul><li>AD Club of Toronto </li></ul>
  4. 4. <ul><li>Not-for-profit association representing a membership of Interactive advertisers, agencies, publishers and service associates. </li></ul><ul><li>Establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value. </li></ul><ul><li>Pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research </li></ul><ul><li>Set standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate; </li></ul><ul><li>Promote research, standards and effectiveness of Interactive advertising to advertisers, agencies, publishers and the press </li></ul><ul><li>Advocate for the Canadian Interactive advertising industry to the Canadian government </li></ul><ul><li>Expand the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members. </li></ul><ul><li>Board of Directors from Yahoo, Ernst & Young, Henderson Bas, and M2 Universal among others </li></ul>
  5. 5. <ul><li>Non-profit body comprised of media professionals in advertising and media management companies, </li></ul><ul><li>Works to advance the effectiveness of media advertising in Canada </li></ul><ul><li>38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada </li></ul><ul><li>Most of these companies are based in Toronto, but also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton </li></ul><ul><li>The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations </li></ul><ul><li>Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act </li></ul>
  6. 6. <ul><li>Founded in 1983, and supported 100% by the industry </li></ul><ul><li>Contributed to more than $7 Million to thousands of industry colleagues and their families </li></ul><ul><li>Only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties </li></ul><ul><li>Include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services </li></ul>
  7. 7. <ul><li>ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada </li></ul><ul><li>Promotes higher standards and best practices </li></ul><ul><li>Serves as largest source of information, advice and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually </li></ul><ul><li>‘ Most established’ source of professional accreditation programs and skills development courses for the Canadian communications industry </li></ul>
  8. 8. <ul><li>Non-for-profit organization serving the ad industry and relating services including media, creative, production, ad management, and marketing </li></ul><ul><li>Mandate to oganize events to present newest ideas and developments </li></ul><ul><li>Create social and busines networking events </li></ul>
  9. 9. <ul><li>ICA - Certification, Training, and Recruitment programs </li></ul><ul><li>IAB – Sets Industry Standards: Creative Policies, Ad unit Guidelines, Media Policies, Job Opportunities, Training , Best Practices, and much more </li></ul><ul><li>NABS – Offers Financial Assistance, Skills Assessment and Retraining, as well as Emotional, Personal and Career Counseling services </li></ul><ul><li>Ad Club of Toronto – Social Networking Events </li></ul><ul><li>CMDC – Dedicatd to advance the effectiveness of media advertising in Canada </li></ul>
  10. 10. <ul><li>( CMDC ) Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act </li></ul><ul><li>CMDC 2008 New Digital Reality Conference </li></ul><ul><li>( IAB ) New and Effective March 1, 2008: Canada Standard Terms and Conditions (Ts+Cs) and Late Creative Policy For Internet Advertising For Media Buys Of One Year or Less </li></ul><ul><li>Ad Club of Toronto : Magazine Industry’s People’s Choice Awards and Ski & Snowboard Day </li></ul><ul><li>NABS 24 th Annual NABS Fundraising Gala 2008, and Ad Auctions </li></ul>
  11. 11. <ul><li>American Association of Advertising Agencies </li></ul><ul><li>International Advertising Association New York </li></ul><ul><li>IAB, Interactive Advertising Bureau   </li></ul><ul><li>Advertising Club of NY </li></ul><ul><li>Radio Advertising Bureau </li></ul><ul><li>Media Edge </li></ul><ul><li>Radio Advertising Bureau </li></ul>
  12. 12. <ul><li>London plays a major role as s a major European Media Centre </li></ul><ul><li>Holds the largest position in localization of media industries </li></ul><ul><li>In London, Approx. 40000 work in advertising, 52000 in publishing, 46000 in telecommunications, 28000 in radio & tv, and 25000 in film </li></ul><ul><li>Members include IAB, UK Advertising Association, Advertising Information Group, Advertising Producers Association, DMG: Digital Media Group and many more </li></ul>