Chinpass Slideshare


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Chinpass Slideshare

  1. 1. ChinPass strategy Innovation ? Defense Mechanisms ? STRATEGY ? Added Values ? MKT NEED ? MKT EXPECTATION ? PB SOLVING ? TARGET MARKET ? Why? How? Who?
  2. 2. <ul><li>STRATEGY ? </li></ul><ul><li>Gain Scientific & mkt credibility </li></ul><ul><li>Quick Time to Market </li></ul><ul><li>Int’l exposure </li></ul><ul><li>Added Values ? </li></ul><ul><li>Save Time = Save your Money </li></ul><ul><li>Facilitate your chinese biz </li></ul><ul><li>Integration = you get more biz in China ! </li></ul>MKT NEED? After WTO 2001, Urgency to integrate China < FDI < Expatriates <ul><li>MKT EXPECTATION? </li></ul><ul><li>Speak chinese </li></ul><ul><li>Cross cultural issues </li></ul><ul><li>Biz intelligence </li></ul><ul><li>PB SOLVING ? </li></ul><ul><li>Learn chinese : Time consuming </li></ul><ul><li>Old fashion pedagogy </li></ul><ul><li>No focus conversational skills </li></ul><ul><li>Inefficient for Biz people </li></ul><ul><li>Content too academic </li></ul><ul><li>BtoB </li></ul><ul><li>Fortune 500 </li></ul><ul><li>SME’s </li></ul><ul><li>Schools ? </li></ul>Why? How? Who? Innovation ? Defense Mechanisms ? - Startup credibility -New way to learn -Blended EL ChinPass strategy
  3. 3. GLOBALIZATION NEEDS ALLIANCE = SUCCESS DOES NOT COME ALONE ! YOU Needs ? Expectations ? Future Challenges ? International Coverage ? Weakness / Strengh ? CHINPASS Needs ? Expectations ? Future Challenge ? International Coverage ? Weakness / Strengh ? Our motto : Humility and Honesty bring long term Trust and Benefit Win-Win
  4. 4. ChinPass : Introduction <ul><li>LinguisticPass </li></ul><ul><li>Cultural Pass </li></ul><ul><li>Business Pass </li></ul>ChinPass is an Innovative Driver of Change in learning mandarin and understanding Chinese Business Change Attractors. The great aim of ChinPass learning strategy is not knowledge but action !
  5. 5. About us : 4 Years R&D backround <ul><li>We did 4 years research to redesign new approaches to learn Chinese. </li></ul><ul><li>Our research challenges: </li></ul><ul><li>How can we learn Chinese, language that’s need time to be learned, when we do not have time ? </li></ul><ul><li>Since you’re a frequent traveller, How do we offer you learning without interruption </li></ul><ul><li>wherever you are in the world, on your own time, pace and on demand ? </li></ul><ul><li>Our researches have been conducted in renowned Universities in the world involved in : </li></ul><ul><li>Chinese didactic as foreign language </li></ul><ul><li>E-learning multimedia engineering </li></ul><ul><li>Neurosciences apply to language training </li></ul><ul><li>Consulting and Coaching for Change </li></ul>2000 2001 2002 2003 2004 2005
  6. 6. ChinPass : Our solution ? Our solution ? SURVIVAL KIT  ! Online E-learning based on 3D online game : We designed the first 3D China life simulation game dedicated to learn chinese in the world ! You use our 3D online game as a pre-requisite to professor lead class Face to Face : We offer the most advanced blended e-learning that helps you to speak only within 72h face to face coaching. We combine 3D online game technology with instructor-lead training Result ? You speak chinese only in 72h !
  7. 7. JUST ON TIME JUST WHAT YOU NEED <ul><li>Oral skills :  </li></ul><ul><li>Pinyin </li></ul><ul><li>Introduction </li></ul><ul><li>Transportation </li></ul><ul><li>Accommodation </li></ul><ul><li>Restauration </li></ul><ul><li>Buy </li></ul><ul><li>Sell </li></ul><ul><li>Ask </li></ul>2 coachs 1. Certified Professor 2. Native Tutor LINGUISTIC AUDIT SELF-TRAINING 3D online game YOU SPEAK CHINESE WITHIN ONLY 72H FACE to FACE Cognitive profil Analysis ON LIGNE Online : 100 h FACE to FACE 72 h Onsite 1to1 Collective course mini group ( max 5 persons)
  8. 8. First 3D China life simulation game dedicated to learn chinese
  9. 9. Our added Value Efficient result Fast - flexible - adaptable Private Collective class Self Training Book Tape CDROM Books, University Private School Professor Books Private teacher Alone self study Take 5 years ! Collective Course Private Course Professor Native Tutor Professional Peer E-learning website Web TV Web Radio ChartBot Forum YOU SPEAK ! 3D online game
  10. 10. France National Research Contest Winner Award France Research Minister CEO Thal ès Chairman of the National jury
  11. 11. France National Research Contest Winner Award France Research and Higher Education Minister CEO Thal ès Chairman of the National jury
  12. 12. Entrepreneur Master Award 2005 France National Senate Senate President SME Minister Prime Minister
  13. 13. Entrepreneur Master Award 2006 France National Senate Senate President Prime Minister SME Minister
  14. 14. BUSINESS PASS CHINA <ul><li>BUSINESS PASS </li></ul><ul><li>( Partnership collaboration with HEC Executive, Oxford University, Tongji & Jiaotong University, Beijing Language and Culture University, CCIFC, PMI Consultants, The Change Leaders in Europe and China ) </li></ul><ul><li>- Market Study </li></ul><ul><ul><ul><li>Cross cultural management training </li></ul></ul></ul><ul><ul><ul><li>Screening Chinese partners </li></ul></ul></ul><ul><ul><ul><li>Quality Control </li></ul></ul></ul><ul><li>MARKETING MULTIMEDIA DESIGN </li></ul><ul><ul><ul><li>- Electronic Name card </li></ul></ul></ul><ul><ul><ul><li>Brochure in chinese </li></ul></ul></ul><ul><ul><ul><li>Multilingual website </li></ul></ul></ul>
  15. 15. Some of our 500 Fortune 500 France Olympic National Institute 2008 CHINA OLYMPIC GAME
  16. 16. Contact Charles BARK CEO ChinPass [email_address] FRANCE : CHINE: 故曰:知彼知己,百戰不殆;不知彼而知己,一勝一負;不知彼,不知己,每戰必殆。 ( 故曰:知彼知己,百战不殆;不知彼而知己,一胜一负;不知彼,不知己,每战必殆 ) “ I f you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself.” SUNZI, 6BCE The art of war